Christine Shaw Joins Future from Pennwell Where She Served as Senior Vice President of the Technology Division for 17 Years

A leading global creative media group, Future plc, has announced Christine Shaw as their new Managing Director & Senior Vice President, B2B. Christine’s appointment follows Future’s recent acquisition of NewBay Media, the events and information business headquartered in New York.

Recommended Read: Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Christine Shaw joins Future from PennWell where she served as Senior Vice President of the technology division for 17 years. Prior to this, Christine was a board member for Revo Media and Group Publisher for Bonnier Publications.

Christine has a background in driving growth in B2B markets. Whilst serving as Senior Vice President at PennWell, she oversaw 14 brands in magazines, websites and a number of global events. Christine brings a wealth of media, technology, and marketing knowledge to the role.

Recommended Read: Contextual Content and AI: The New Wingmen for Email Marketing Campaigns

At the time of this announcement, Zillah Byng-Thorne, Chief Executive Officer of Future, said, “It’s a pleasure to welcome Christine on board during such a significant time for Future. Our expansion in the US and diversification into B2B is important strategically for us,  and I believe Christine’s expertise will go a long way in steering us successfully in this endeavor.”

Christine Shaw, Managing Director of B2B for Future, said, “I am thrilled to have the opportunity to work for Future as the Managing Director of their newly formed B2B division. There is tremendous opportunity to bring together the marquee brands that were formerly NewBay Media with the world-class operations and leadership of Future.”

Christine will be joining Future from Monday the 7 May based out of New York.

Read More: Follow That Puck: Multi-Channel, Multi-Location Marketing Is Moving into the 21st Century… Are You?