The Strategic Alliance Between Marketo and LeanData Empowers High-Growth Companies to Streamline the Buying Experience and Accelerate Time to Revenue in the Marketo Accelerate Ecosystem

MarTech 150 RADAR Company, LeanData, has announced today they had joined the Marketo Accelerate ecosystem as a strategic partner. LeanData’s integration with the Marketo Engagement Platform will empower high-growth companies to streamline the buying experience and accelerate revenue.

LeanData is recognized as a leader in Lead Routing, Account Matching and Marketing Attribution solutions.

At the time of this announcement, Evan Liang, Chief Executive Officer, Co-Founder, LeanData, said, “Marketo continues to be an industry leader in the marketing engagement space, and we are thrilled to be a part of their robust partner ecosystem.”

Evan added, “Marketo’s over 5000 customers now have the opportunity to leverage LeanData’s robust Lead Routing platform and Marketing Attribution product to align around CRM and marketing data to deliver a streamlined buying experience and accelerate time to revenue.”

Read More: Fireside Chat with Evan Liang

CRM is the system of record for sales and marketing teams. However, these systems have fundamental design limitations in the ability to streamline the buying experience. As a result of these limitations, the B2B buying experience becomes disconnected, ultimately slowing the time to revenue for companies.

LeanData Would Empower High-Growth Companies to Streamline the Buying Experience and Accelerate Revenue

For high-growth companies like Marketo, LeanData is the essential tool that enables them to accelerate the time to revenue. LeanData’s robust Lead Routing platform and Lead-to-Account Matching capability have empowered Marketo’s sales and marketing team to align around the data to ensure leads are distributed to the appropriate sales reps efficiently, as well as pull relevant account information that matches leads within their CRM system to execute successful ABM campaigns. As a result, Marketo has experienced double-digit growth since integrating LeanData into their tech stack.

 Recommended Read: B2B Buying Disconnect: Are You Targeting the Right Set of Customers?

“We are thrilled to have LeanData join the Marketo Accelerate partner ecosystem,” said Shai Alfandary, Vice President, Global Head of ISVs and Launchpoint® Ecosystem, Marketo.

Shai added, “LeanData’s robust Lead Routing platform enables Marketo’s sales and marketing teams to align around the data to streamline the buying experience for our over 5,000 customers and accelerate our revenue.”

The LeanData and Marketo partnership empowers customers to take their first step in their account-based marketing journey. Today, customers have the opportunity to take advantage of LeanData’s Lead-to-Account Matching capability integrated into Marketo ABM.

Read more: The Art and Science of Retargeting for Marketers in 2018

Through this innovative integration, enterprise organizations who use Marketo ABM will be able to leverage LeanData’s Lead-to-Account Matching algorithm to uncover the connections enterprise sales and marketing teams need to deliver a streamlined buying experience. LeanData’s Lead-to-Account Matching integration into Marketo ABM empowers enterprises to jump-start their ABM journey with confidence.

Today’s announcement reinforces LeanData’s commitment to facilitate meaningful connections between data and people to accelerate time to revenue. More than 350 companies rely on LeanData as an essential solution in their sales and marketing technology stacks to support rapid growth and accelerate time to revenue.