Online Grocery Farmdrop Taps Selligent Marketing Cloud to Drive Customer Engagement

By MTS Staff Writer On Aug 23, 2018

Selligent Marketing Cloud, the B2C marketing automation company, announced online ethical grocery company, Farmdrop, as its latest client. The partnership will help to drive customer engagement for Farmdrop as well as support its exponential growth.

Farmdrop is an online grocer distributing high-quality, fresh food and household products direct from local farmers, fishermen and food makers. The company uses proprietary technology to sell thousands of products from hundreds of independent producers to customers in the London, Bristol and Bath areas in England. The retailer recently raised £10 million from investors to support it plans for expansion.

Farmdrop will use Selligent Marketing Cloud’s email, SMS, and push notification capabilities to deliver customized and personalized engagement to its customers across mobile, social and email channels. This will include web content and experiences, which will be personalized around specific interests such as purchase history, grocery preferences and online behavior. Website data can also be used to customize messaging across other digital channels.

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This will all be powered by Selligent Marketing Cloud’s innovative ‘Offer AI’ product within Selligent Cortex, which uses bespoke Artificial Intelligence algorithms to predict visitor tastes. Offer AI modifies content to be displayed in real-time based on large volumes of data, including behavioral data, universal profile, context data and the company’s own specific business logic. By delivering personalized engagement based on customer’s shopping preferences, Farmdrop will be able to offer a better service to its customers and support plans for growth.

“We are delighted to welcome Farmdrop into our large portfolio of retail and grocery clients,” said Nick Worth, CMO at Selligent Marketing Cloud. “With online retail sales of food and beverages in the US expected to exceed $20 billion this year, the unique appeal of online grocery retailers and brands such as Farmdrop is only going to increase. It’s going to be an exciting journey for both of us.

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“Farmdrop will be able to deliver consistently personalized and targeted communications across all channels,” Worth continued. “We look forward to working with them and helping to transform their customer experience by understanding, tailoring and acting upon individual shopper behavior.”

“Farmdrop is winning over the hearts and minds of new customers every week, delivering high-quality fresh produce, direct from local farmers and food producers,” said Claire Gostling, head of customer marketing at Farmdrop. “With more people than ever before choosing to buy their groceries online, we needed a partner who could give our customers a sophisticated and personalized shopping experience. I’m thrilled to be working with Selligent. They have the expertise Farmdrop requires to take the business to the next level.”