Semcasting, the pioneer in cookieless targeting and identity graph solutions, and SalesIntel, the U.S. market leader for quality B2B sales intelligence, announced a strategic partnership to empower B2B marketers with high quality account technographic and contact data. SalesIntel’s B2B sales intelligence data is now available within AudienceDesigner by Semcasting (ADS), the self-service, end-to-end platform with data onboarding, audience design and real-time measurement.

SalesIntel account technographic and contact data available for audience creation and segmentation in ADS includes:

• 300 million unique technology install across 22 million accounts
  • Account targeting details includes 18,000 technologies, 19 categories, and 172 sub-categories
• 90 million email-verified contacts
  • Contact targeting details include +17 million 95% accurate human-verified contacts

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Mike Skladony, GM of consumer services at Semcasting said, “B2B marketers across a wide variety of industries leverage Semcasting to access qualified decision makers at scale. The integration of SalesIntel business intelligence into ADS brings actionable account technographic data to our clients to improve their top of funnel prospect quality, scale of coverage and digital reach.”

ADS is a clean room environment for marketers to onboard first-party data with match rates averaging more than 85%, more than double the industry standard, and to optimize audience segments with third-party data. ADS audiences can be deployed within hours across major demand-side platforms (DSPs), connected TV (CTV) and social platforms.

This data integration with SalesIntel further advances Semcasting B2B offerings within ADS, such as the ability to reach B2B influencers and decision makers at home. As the partnership matures, Semcasting will be collaborating with SalesIntel to onboard their data directly into leading DSPs and launch an API integration.

Manoj Ramnanii, CEO and Founder of SalesIntel, said, “Semcasting is setting nextgen industry standards for data onboarding match rates, time-to-market and transparency across multiple platforms. The partnership with Semcasting is a natural fit to accomplish our goal of improving pipeline efficiency by up to 5x with our B2B account and contact intelligence. Our comprehensive data available in ADS will empower more B2B marketers and sales leaders to fill the top of the funnel with pre-qualified ICP leads efficiently.”

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