Drive-in movies and esports arena to get contactless menus and ordering

Contactless and mobile ordering solution company ZeroTouch Order & Pay has signed a deal to become the exclusive contactless payment provider for USA Drive-Ins, a division of Harena Data. USA Drive-Ins is a drive-in movie theater and esports arena company available in several cities nationwide.

The deal makes ZeroTouch the sole provider of payment for USA Drive-Ins operations through touch-free menus and mobile ordering for food delivery. Beginning this month, attendees at USA Drive-Ins theaters can use their smartphones to purchase tickets and explore a digital menu via QR code scanning, order any concession snacks, foods, and drinks, and have it delivered to their vehicle by a designated spot number.

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“We’re continuing to expand our US presence by establishing a deal with a company providing great value to American entertainment,” said Veenerick Vos Van Liempt, Founder of ZeroTouch. “In our social environment today, it’s critical that drive-in customers maintain safe measures and contactless ordering is the key. They will be able to request all available items and perks straight from their phone without having to leave their vehicle.”

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“It’s important that local economies continue to grow slowly and safely through various methods of consumer spending,” said Bill Dever, Chief Strategy Officer of Harena Data. “A lot of communities rely on entertainment for business, so we’re hoping to reintroduce it with innovative payment processing that is easy and safe to use, as well as keeps customers comfortable.”

The partnership is piloting at the USA Drive-Ins Gettysburg location and will expand into the company’s Kentucky and Texas operations when they launch in 2020.

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