Bloomreach, the world’s #1 Commerce Experience Cloud, today announced its Chief Strategy Officer Brian Walker has been elected to the MACH Alliance Executive Board. Bloomreach became a part of the MACH Alliance in 2022, joining the group of independent tech companies in advocating for open, best-of-breed technology ecosystems.

“I’m both humbled and honored to be elected to the MACH Alliance Executive Board. Having been involved in the growth of digital commerce for more than 30 years, I know just how critical MACH’s mission is to the success of businesses everywhere — all of which face a continued challenge to create composable, agile, multi-touchpoint, omnichannel experiences for their customers,” said Brian Walker, Chief Strategy Officer, Bloomreach. “I look forward to supporting the growth of MACH across regions and verticals, helping the Alliance strengthen its role as a force for change across the digital landscape.”

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The newly elected MACH Alliance board fulfills the Alliance’s commitment to ensuring diverse representation across member categories, geographies, genders, and areas of expertise. With more North American representatives than European for the first time, and an expanded focus on business, marketing, and strategy, the board will support the Alliance in advancing its mission and driving expansion into North America.

A full list of new members elected to the Executive Board includes: Kristin Naragon, Krithika Ganesamoorthi, Jen Jones, and Jasmin Guthmann, who has been re-elected. They join existing board members Casper Aagaard Rasmussen, Jon Panella, Christian (Chris) Bach, and Dom Selvon.

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