CitrusAd Launches Retail Media Technology on Petco.com

CitrusAd, the world’s fastest growing retail media platform, has partnered with Petco Health and Wellness Company, Inc. (NASDAQ: WOOF), a complete partner in pet health and wellness, to launch CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms. The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet parents find relevant products to meet their pets’ specific needs.

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Brands experienced on average a 300% to 400% return on ad spend.

Using the CitrusAd platform, Petco’s vendors now have the ability to launch highly relevant, sponsored product and display media campaigns across Petco’s ecommerce platform to increase sales. Participation is available either as a managed service or in a self-serve capacity. The platform’s real-time relevancy engine combined with Petco’s first-party data ensures ads are placed in an organic, relevant way to enhance a customer’s online shopping experience. Brands can easily run and measure campaigns with a fully transparent dashboard to measure awareness activity, engagement, conversions and an accurate return on ad spend (ROAS).

“CitrusAd is delighted to partner with Petco as it continues to support the health and wellness of pets and pet parents through its ecommerce and omnichannel solutions,” said David Haase, Chief Revenue & Operations Officer of CitrusAd. “We look forward to a very successful digital retail media journey with Petco and their vendors to provide informed pet care and health solutions to its customers.”

“As part of our mission to improve the lives of pets and pet parents, partnering with CitrusAd will help Petco provide a more personalized shopping experience as our customers’ embark on their pets’ health and wellness journeys,” said Darren MacDonald, Chief Digital & Innovation Officer at Petco. “CitrusAd’s retail media technology will help our vendors reach Petco’s strong ecosystem of pet parents and educate them on the products and merchandise that meet their pets’ specific needs.”

Beginning in December of last year, several Petco vendors were involved in pilot ad campaigns, allowing them to participate in various ad targeting opportunities. As a result of these campaigns, brands experienced on average a 300% to 400% return on ad spend, not including an expected in-store impact.

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