Holt works with CEOs at consumer products, retail, and wholesale companies to strengthen sales and profitability

Innovative and forward-thinking consumer marketing leader Brian Holt has joined the team at Chief Outsiders, which consists of experienced, fractional Chief Marketing Officers who engage on a consultative basis with mid-market businesses.

Holt joins the cadre of more than 100 CMOs who are available for right-sized client engagements with the companies that comprise Chief Outsiders’ client base.

Holt is noted for developing and implementing comprehensive digital marketing and customer-loyalty strategies that drive revenue growth. Recently, while serving as Vice President of Marketing, Advertising & Public Relations for Weis Markets, Holt delivered outsized results – driving top-line sales and customer loyalty that swelled revenues from $2.5 billion to $4 billion.

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Earlier in his career, Holt developed new brand positioning in conjunction with Lowe’s Hardware while responsible for Black and Decker’s premium home hardware division; in a similar role at Graco, Holt helped introduce a new activity center line through the licensing of Disney’s Baby Einstein brand, delivering $5 million in incremental category sales within 12 months.

“Brian brings the company value proposition to life in meaningful ways that build customer loyalty and boost the bottom line,” said David Vroom, Managing Partner, Chief Outsiders.

Holt earned his MBA in Marketing from Saint Joseph’s University, and holds a B.S. in Finance from Drexel University. He also participated in the Food Executive Program at Cornell University.

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