A significant achievement in the hyper competitive, often commoditized digital signage segment

Digital signage leader Creative Realities, Inc. announced today that one if its long standing retail customers agreed to a three-year term for the company to continue delivering software as a service to its vast fleet of store locations throughout the US.

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This important decision comes shortly after the merger of Creative Realities and Reflect Systems, Inc., now operating as Creative Realities under CEO Rick Mills’ leadership. “A consecutive 3-year term is an unusual occurrence in our business. This is a clear indication of our customer’s comfort level with our combined team, and our commitment to improving the ways software can be utilized to spark new ways to solve problems,” comments Rick Mills.

Unlike traditional Digital Out of Home [DOOH] or other conventional ad-revenue experiences, retail content is geared toward removing guess from decision making for customers at the store – which can be overwhelming. The ReflectView software connects with digital displays to help differentiate key strategic zones to take the guess work out of shopping.

“We embarked on a custom development journey to achieve specific goals unique to this client ecosystem, allowing our client to test and learn, with or without our assistance. We’re thrilled we lived up to our client’s high expectations and, in doing so, earned the trust than continues to foster our service culture,” notes Rick Mills.

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