Comarch, a global software house delivering customer engagement and marketing solutions, officially announced that it is assisting Ford in delivering and developing FordPass Rewards, the loyalty arm of Ford’s all-in-one consumer mobility app, FordPass. After initially launching in the United States in 2016, FordPass is now also live in Canada, China and select markets in Europe.

Marketing Technology News: Episerver Hires New CMO Kirsten Allegri Williams

Through the FordPass app, users can control their vehicles, locate and consolidate important vehicle information, access roadside assistance and earn and redeem FordPass Rewards points. Powered by Comarch Loyalty Management, FordPass Rewards Points can be earned in many ways, including the purchase or lease of a new retail Ford vehicle or qualifying Ford Certified Pre-Owned Vehicle from a participating dealer, activating and maintaining a FordPass Connect modem, having vehicles serviced and completing various digital brand activities.

Marketing Technology News: Selligent Names Acceleration, ONE Marketing and Reply Winners of 2020 Partner Awards

“The Ford commitment to building more meaningful relationships with its customers continues to drive the success of this program,” said Jerry Filipiak, CEO and head of R&D at Comarch Inc. “The FordPass Rewards program is extremely innovative, and we are glad to support this project using Comarch’s propriety loyalty solutions.”

Having developed its own loyalty-specific software and services for the last 20 years, Comarch was chosen by Ford to assist in the creation of a fully integrated, personalized experience for its customers to keep Ford top of mind while providing a seamless ownership experience. Since its launch, FordPass has continued to evolve, with new features continually being released and enrollment having already surpassed three million U.S. members.

Marketing Technology News: Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx