360 View, a trusted provider of customer relationship management software designed specifically for banks and credits unions, announced that First Financial Bank will be implementing its CRM growth platform in efforts to bring customer interactions to a new level.

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First Financial selected 360 View for its base CRM in collaboration with its Marketing Automation module and customer-specific messaging feature, SmartPops, to support the bank’s long-standing commitment to customer relationships. The new platform will automate a number of manual processes, putting customer information at the fingertips of every team member, streamlining daily workflows, and enabling better task management.

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Donna Howell, First Financial’s Chief Revenue and Experience Officer, is enthusiastic about 360 View’s CRM platform. “It’s going to save us a tremendous amount of time and money,” she explained, “but more importantly it’s going to allow us to provide much better service and cross-sell opportunities to the client. It’s a game changer.” Currently the bank is exploring expansion through acquisitions, which makes this new partnership with 360 View a timely and helpful assist as growth continues.

360 View is unique among other CRM providers as a team of bankers serving other bankers. The company’s primary goal is to help clients harness their customer data and create a richer relational experience throughout the organization. Joyce Colin, VP National Sales Representative at 360 View, said, “The visibility the First Financial team will have, whether from a sales or service prospective, is that complete view we strive to provide our partners.”

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