New Product by Dashlane Co-Founder Seeks to Transform Online Guides

Stonly, the explanation content platform, launches publicly today to empower businesses and content creators to generate interactive, step-by-step online guides. The ambitious project creates a unique new product category designed to enhance the online learning experience.

With Stonly, anyone can create easy-to-follow explanations without having to write any code. The step-by-step concept enables users to display detailed multimedia content, including rich text, images, video, and code snippets. In addition, these explanations, called “Stonlies”, provide interactive capabilities that ensure the viewer is only being delivered relevant and tailored content.

Marketing Technology News: NICE Named Leader in Real Time Authentication and Fraud Prevention by Top Analyst Firm

Stonly solves the universal need for businesses and publishers to teach their audiences more effectively. As such, it has limitless use-cases from customer support trouble-shooting to bloggers and Youtubers creating how-to content. Alexis Fogel, Stonly’s co-founder, explains “Stonly solves two problems that every company has: explaining how their product or service works, and providing accurate and digestible user support information.” Fogel continues, “Stonly also provides tremendous value to all content creators by letting anyone explain anything in a platform designed for step-by-step tutorials.”

As the first platform built to make both explaining things and also learning things intuitive, Stonly has powerful features for publishers and consumers:

• Easy Content Creation: From the simple and enjoyable UI to customization capabilities, Stonly makes it possible to create engaging explanations in minutes.
• Actionable Analytics: Stonly provides detailed analytics and usage reports, which help content creators continually improve and adapt their Stonlies at the precise points where more help is needed.
• Seamless Integration and Publishing: Stonlies can be embedded into nearly any platform including webpages, web applications, blogs, help centers, CRM software, and product management tools. Stonly also offers special integrations with popular support and blogging platforms such as Zendesk, Intercom and WordPress.

Stonly has already proven to be a powerful support tool, helping teams automate troubleshooting to reduce inbound tickets. Stonly beta customers have reported up to a 25% reduction in user support tickets and a 20% improvement in First Contact Resolution. “Since the deployment, our users are getting better content to solve their issues by themselves, and our tickets are better qualified making our support team more productive,” states Joelle Waksman, Head of Customer Support at Calendly.

Marketing Technology News: With Infobip, Daraz Enhances Customer Experience Through Mobile Messaging Solutions

Fogel shares why Stonly users are finding so much success, pointing out that “current tools are built exclusively to share content to a user. Video and article tools are not built to interact, but Stonly enables customer success by delivering the content based on a viewer’s specific needs – every step of the way.”

Stonly was founded by Alexis Fogel and Co-Founder Krzysztof Dąbrowski. Alexis was the CoFounder and product visionary of Dashlane, where he also worked with Krzysztof who oversaw UX/UI design. Stonly is compatible on both desktop and mobile platforms. Stonly offers three plans for businesses and consumers: Free, Pro ($29/month), and Team ($99+/month).

Marketing Technology News: Thomson Reuters Closes Acquisition of Confirmation