Keap, formerly Infusionsoft, revealed its new product lineup of CRM and marketing automation software built for small businesses. For 17 years, the company has led the market as the pioneer of CRM and marketing automation software for small businesses. Earlier this year when the company rebranded from Infusionsoft to Keap, it introduced the first edition of the new product lineup, now officially called Keap Grow. Keap Grow and Keap Pro join Infusionsoft in the product lineup, the most powerful edition of the CRM and marketing automation software.

“In small business, responsiveness often determines if you win and keep clients,” said Keap CEO Clate Mask. “It’s the everyday chaos of growing a small business that gets in the way of delivering consistently great service. If leads don’t get contacted immediately, or appointments take weeks to get scheduled, clients move onto the next small business. That’s why 44 percent of clients cited ‘poor follow up’ as the reason why they chose not to hire a small business [1]. With Keap Grow and Keap Pro joining Infusionsoft in the product family, we are now bringing the benefits of automation to small businesses at all stages of growth.”

Marketing Technology News: Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing Cloud

Today, Keap serves 250,000 small business users in the professional services industry from business consultants and interior designers to accountants, lawyers and health and fitness coaches.

Marketing Technology News: Technology Advisors Inc. Becomes a HubSpot Certified Agency Partner

The Keap product lineup now includes:

• Keap Grow: The simplest product in the lineup, Keap Grow offers an easy way for small businesses to manage sales and impress clients in one place. It includes all the most essential tools for managing clientele and winning more business, including CRM, appointments, phone, text & email messages, quotes, invoices & payments, tasks & reminders and nudges, simple reminders when it’s time to follow up with a lead or client..
• Keap Pro: This product delivers a complete sales & marketing toolkit that small businesses can customize to win more business and save time. It includes all the tools that are part of Keap Grow, plus Campaign Builder for sales & marketing automation, visual sales pipeline & lead tracking, Smart Forms & recurring billing and user roles for multi-users.
• Infusionsoft by Keap: Infusionsoft is the most robust all-in-one CRM, sales & marketing automation platform for small businesses. It includes Campaign Builder for sales & marketing automation, full CRM with sales pipeline, lead scoring and advanced capabilities like reporting, integrations, ecommerce and more.

Marketing Technology News: Dell, Splunk Embrace Aviso’s Sales AI Compass to Close More Deals