Pipedrive, the leading CRM for sales teams, announced the launch of LeadBooster, a comprehensive new lead generation and management toolset. Fully integrated into the Pipedrive platform, LeadBooster includes Prospector, which gives users the ability to search a unique B2B database of 400 million business profiles for high-quality outbound leads; a highly customizable Chatbot that engages with web traffic 24/7; Live Chat to help sales reps qualify leads in real-time; intuitive and shareable Web Forms to capture web browsers’ vital lead data; and an add-on called Web Visitors for monitoring web activity.

“Research shows that prospecting and lead qualification remain the biggest challenges that sales professionals face every day. While using technology for sales and lead generation has a direct correlation with sales success, many sales professionals are not using technology for lead generation. We want to change that and help sales teams find and close more deals with the best tools for leads,” said Krishna Panicker, VP of Product, Pipedrive.

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Findings from Pipedrive’s global State of Sales survey of 1,000 sales professionals show that more than half (54%) struggle with finding sales leads, yet 49% aren’t using technology or automation tools to help. In addition, studies suggest that nearly half of leads (47%) are generated by salespeople themselves, while 55% of companies think that sales reps need to improve their ability to incubate promising leads for the future.

The new LeadBooster and Web Visitors both integrate seamlessly within Pipedrive’s CRM and include a holistic set of easy-to-use and automated tools that helps teams track, create, qualify, and manage leads in one central place. “This is a huge step toward establishing a strong link between marketers and salespeople. We’re providing a revenue platform that drives business results throughout the whole company, helping them to reach their goals,” Panicker continued.

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The main features of Pipedrive’s new LeadBooster include:

• Prospector: finds outbound leads from a database of 400 million profiles and 10 million companies based on a user’s ideal customer profile. Users can then use credits to reveal verified emails, direct phone numbers, and social profiles of their most desired matches. The database updates 800,000 profiles every day and is fully compliant with GDPR and other international data regulations.
• Chatbot: with completely customizable designs and interactions, Chatbot will instantly engage website traffic 24/7 and qualify leads immediately, or direct them to an available sales rep if needed.
• Live Chat: allows sales professionals to take over conversations started by their Chatbot, engage quickly and directly with website browsers, and personalize the lead qualification process.
• Web Forms: highly intuitive forms capture all the necessary information about leads and are simple to share, customize, and track
• Web Visitors, powered by Leadfeeder: a separate add-on that allows users to track visitor activity on their website to identify the companies who are most engaged, and as a result, most likely to turn into customers. Users can discover how a visitor found a site, what they looked at, and how long they stayed.

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