ProProfs, a leading provider of SaaS products, announced that it has acquired BIGContacts, a leading CRM software.

BIGContacts software delivers all the power of the major CRM brands without the complexity and cost. Its simple design makes it easy for small businesses to manage prospect and customer relationships throughout the customer lifecycle. The software has integrated email marketing, allowing users to send intelligent marketing campaigns, move contacts through the sales funnel, and close more sales.

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The BIGContacts software solution gives small businesses the same power as their larger competitors at a fraction of the cost. ProProfs plans to fully integrate BIGContacts with its existing customer software, beginning with integration with ProProfs Help Desk. This integration means customer information can be shared across sales and support, making it easy for reps to deliver outstanding results and delight customers.

ProProfs acquisitions include Qualaroo (2020), Project Bubble (2016), HelpIQ (2015), and Live2Support (2015). BIGContacts fits nicely into the ProProfs suite of customer software tools, which include ProProfs Help Desk, ProProfs Chat, and ProProfs Survey Maker.

“BIGContacts allows us to deliver a powerful yet simple CRM to small business owners,” said Sameer Bhatia, CEO of ProProfs. “Our vision is to provide a consolidated view of the customer journey. The addition of BIGContacts means our customer experience measurement products, customer support products, and customer relationship products can all work together to create a unified view of the customer across channels and interactions.”

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BIGContacts was founded in 2006 by Bob Walton. He recognized that there were no off-the-shelf CRM software solutions for small business owners. He believed that most software programs feel like they have been developed more from an engineer’s perspective rather than for the end-user. This creates a disconnect, especially for small business owners adopting new software to power their businesses.

BIGContacts CRM was named the #1 Rated CRM & Email Marketing Solution for Small Business by G2 Crowd. It was acquired by SureSwift Capital in 2017. ProProfs is proud to give it a “forever home” as part of the ProProfs family of customer software and survey tools.

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