A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy and consent coming first, with measures to protect customers.
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Foursquare’s 800+ audiences will be matched with 400+ million of the Kochava Collective’s devices that are derived from precise real-world visitation. This will give marketers unique added knowledge about their customers’ behaviors and shopping habits to power more successful customer acquisition and retention campaigns. Understanding a user’s location visitation journey from their local coffee shop to their favorite department store unlocks potential communication opportunities through omni-channel media.
“Privacy-first data sets will continue to become more important as the digital advertising space evolves,” said Brian Cox, General Manager of the Kochava Collective. “Our partnership with Foursquare adds a new layer to helping marketers understand their core audience and deliver relevant messaging wherever they are.”
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Key features include:
· Location-Based Audiences
o Identify and segment audiences based on interests and behavioral patterns extrapolated from geo visitation. Discover new ways to increase overall retention and intent to convert.
· First-Party Audience Enrichment
o Layer location visitation data on top of your internal first-party data to better understand brick-and-mortar brand affinity among your users.
· Tailored Omni-channel Approach
o Curate specific cross-media campaigns to connect your core users with relevant messaging on their preferred channel to increase overall user lifetime value.
“The Kochava and Foursquare partnership offers Kochava customers unmatched access to one of the most extensive and rich lists of audiences in the industry,” said Rob Jonas, CRO at Foursquare. “Spanning across every vertical and behavioral lifestyle, our audiences are ready-to-use, perfect for segmentation, and adaptable to changing consumer behaviors.”
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