Smartphone App Provides Branded Video Messaging for Outreach and Relationship-Building Efforts SalesMail, a video-based smartphone app, recently expanded into the …
Innovid Bolsters Omni-channel Advertising Offering With Acquisition of Herolens
Deal Expands Innovid’s Independent Omni-channel Advertising Platform for Delivery, Personalization, and Measurement To Include Display Innovid, the only independent omni-channel …
The Relevancy Group releases The Relevancy Ring 2019 CDP Buyer’s Guide
Findings Indicate Close to 50% of Companies Currently Using a CDP and Seeing Significant Improvements in Business as a Result …
NICE Nexidia Speech Analytics Provides Hakuhodo DY Holdings Inc. with Innovative Technology to Personalize Customer Experience
NICE Nexidia’s Neural Phonetic Speech Analytics Integrates with New CONOOTO App NICE is announcing that Hakuhodo DY Holdings Inc., a …
Headless Commerce: A ‘Best of Both Worlds’ Approach for Manufacturers
Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level …
The Top 4 Challenges Plaguing B2B Marketers in the Digital Age
Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of …
Undertone Launches ‘Synchromatic Marketplace’ to Deliver High Impact Programmatic Ad Formats
Award-Winning Creative Units Which Provide Superior Performance, Engagement and Viewability – Allowing Brands to Create Synchronized User Experiences – Now …
7 Ways to Convert Your Visitors into Customers Using an Intelligent Chatbot
Do you receive a lot of traffic on your website? That’s great. But how many of these visitors end up …
Velocix Taps Telecoms Veteran David Sharpley as CEO
Company Targets Accelerated Growth and Customer Expansion Velocix, the market’s leading provider of content delivery, origin and storage, and stream …
How to Grow Your Customers Base During a Transition: Lessons from the Golden State Warriors
Companies are constantly changing and evolving. While this is usually exciting to employees who are privy to the long-term company …
New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers Are Taking Advantage
8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than …
Frankly Harnesses the Power of First Party Data
Frankly Inc., a multiplatform engagement, monetization and data company, recently announced the expansion of its first party data network through …
Why eRetailers Should Turn to Experimentation Rather Than Surge Moments to Boost Business Growth
Amazon Prime Day is a bigger event with each passing year, drawing the participation (or competition) of ever more eCommerce …
The Mercatus Platform Now Offers Next-Generation Personalization With AisleOne
The Aisleonetm Personalization Intelligence Engine Delivers a 1-To-1 Grocery Shopping Experience That Builds Lasting Loyalty and Multiplies Basket Size, Both …
CMOs Need to Focus on Managing Multiple Brands, Not Multiple Identities
Retailers with multiple brands are struggling to obtain a single view of their customers across their portfolio. Their siloed Marketing …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Personalization Should Bring Context to the Customer to Drive Lifetime Value
Customer experiences both online and in-person can, and should, be highly personalized to maximize return and boost loyalty, but only …
FB Starts Campaign to Teach UK Citizens on How to Use Their ‘Privacy Settings’
Facebook has announced the launch of a nation-wide campaign to teach UK citizens on how to use FB privacy options. …
3 Considerations for Marketers as AI Becomes a Reality
With the recent spin-out and rebrand of IBM’s Watson Marketing platform to Acoustic, many marketers are reflecting on their current …
MPEG-H Audio Selected to Enhance Brazilian Digital Television With Immersive and Personalized Sound
The SBTVD (Sistema Brasileiro de Televisão Digital / Brazilian Digital Television System) Forum has selected MPEG-H Audio for inclusion as …