Browsing Tag

personalization

The Evolution of B2B Consumer Preferences in 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three months. So what are the implications of this shift to digital channels? Business leaders must…

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of year-over-year gains. Second, the U.S. Census Bureau, which monitors COVID-19 impact, announced that overall retail sales in September were up 1.9% seasonally adjusted from the previous month and up 5.4% year-over-year, more than triple and double the increases of August, respectively. While…

The TV2 Regions Uses Agillic to Deliver Personalized News

Personalization is on the rise. Also, when it comes to news consumption. In a crowded digital media landscape – where the media are competing for attention – relevance, and personalization can make all the difference. We are happy to announce that Agillic, together with its partner Dwarf, is helping the TV2 Regions procure a personalized news flow based on the individual user’s preferences. Agillic’s partner, Dwarf, has developed a brand-new infrastructure featuring a modern website and CMS for the TV2 Regions. Content…

Dynamic Yield and Portaltech Reply Announce Partnership

Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site. Oftentimes, one of the main challenges holding organizations back from implementing personalization…

Bluevine Capital Chooses Medallia For Experience Management

Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “It is very exciting to see an innovative, small-business-focused fintech leveraging Medallia's technology to deliver exceptional experience to their thousands of digitally-focused business owners,” said Elizabeth Carducci, chief revenue officer for Medallia. Marketing…

SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People Feel Overworked

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

RichRelevance Announces New Shopify Connector

RichRelevance, a leader in AI-driven digital experience personalization, announced an out-of-the-box integration of their personalization suite with Shopify eCommerce Platform. The integration will help sophisticated Shopify Plus merchants to accelerate their digital journey by using RichRelevance's best-in-class personalization. Marketing Technology News: Springbot Acquires Matcha Offering a full suite of solutions across content, offers, recommendations, and search, customers can start personalizing their Shopify…

Kibo and TurnTo Partner to Streamline E-commerce Personalization

Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences. The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them. Marketing Technology News: Sycamore Entertainment Group To Launch…

Kameleoon Included as New Entrant in Experience Optimization Platform Evaluation

Kameleoon, the leading web and full stack experimentation and personalization platform, announced that it has been included for the first time in “The Forrester Wave: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation. Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The…

Kochava Collective and Foursquare Partner for Premium Data Enrichment

A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy…

Mike Laureno Joins SiteSpect as Chief Financial Officer

SiteSpect, the fastest and most complete optimization platform, announced that Mike Laureno has joined the company as Chief Financial Officer (CFO) leading Finance and Accounting as well managing our investor relationships. “We are thrilled to welcome Mike to where he will make an immediate impact on our business operations,” said Patrick Romich, CEO of SiteSpect. “His vast financial experience is a perfect fit as the business continues momentous growth.” Marketing Technology News: MindTickle Announces $100 Million Funding…

Local Media Consortium and Viafoura Announce Partnership

The Local Media Consortium (LMC), a strategic alliance of leading local media companies, and Viafoura, a leader in engagement and content moderation solutions, announced a partnership that will offer the LMC's members the ability to drive higher registrations and subscriptions as well as better-targeted content and advertising to their digital communities. Viafoura, which generates 10 billion monthly pageviews and 400 million unique users through its suite of engagement and community building tools, will serve all of the…

6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform, announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market. Companies like Drift, Mediafly, and…

Michael Ni Joins Coveo as Chief Growth Officer

Coveo, the leading relevance platform for search, recommendations, and personalization, announced Michael Ni as its new Chief Growth Officer. Ni will oversee the marketing team and lead Coveo’s next stage of growth as a global SaaS company, reporting to CEO and Chairman Louis Têtu. Marketing Technology News: eGain Modernizes IVR Engagement with AI, Digital, and Analytics "Coveo is unequivocally the industry’s largest and fastest-growing global provider of cloud relevance platforms, and a leader in applied AI for the…

twik Enhances E-Commerce Experience With a New Shopify App

twik, a driver of innovation in the e-commerce space, announces the release of its new Shopify app. Having already developed apps, plugins, and extensions that work with WordPress, Google Ads, and Google Analytics, twik is excited for this next step which will deepen its already impressive bench of e-commerce solutions. The new e-shopping app, designed to help vendors grow sales through personalization, leverages AI (Artificial Intelligence) and BI (Business Intelligence) to generate more cart- and add-to-cart sales…

Quad Launches Innovative Direct Marketing Platform to Disrupt Industry

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing. “For years there has been a feeling among…

Epsilon Positioned at the Center of Publicis Groupe Growth Strategy

In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency. Epsilon is already embedded in more than half of Publicis Groupe’s top 30 accounts, including Kraft Heinz and McDonald’s. Marketing Technology News: Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio The…

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new…

AlphaGraphics’ agBox Concept Offers Custom Business Experiences

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…