Banner Before Header
Browsing Tag

personalization

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Bits of Stock Partners With Button to Launch Its Stock Back Program

Users can earn Bits of Stock when shopping with leading brands powered by Button's technology Button, the leading mobile commerce platform, announced its partnership with Bits of Stock, the brand loyalty and investment app, to enable its users to discover in-app brand offers, shop, and earn fractional shares of stock. Through this integration, Bits of Stock can better target users to drive repeat purchases and increase engagement, fueling its monetization strategy through the affiliate channel. Starting today, users…

ZineOne Recognized in Gartner’s 2020 Magic Quadrant for Personalization Engines

Innovative Provider in Consumer-Focused AI Personalization, ML, and Data Analytics Solutions  ZineOne, a leading provider of AI Personalization announced it has been positioned by Gartner in the Niche Players quadrant of the 2020 Magic Quadrant for Engines. For this year's report, Gartner identified the 14 personalization engine providers and evaluated them on 15 different criteria. Gartner recognized ZineOne for its completeness of vision and ability to execute. This is ZineOne's first placement in the Magic Quadrant…

Eddie Bauer Selects Movable Ink for the Future of Creative Personalization

Partnership enables Eddie Bauer to generate real-time personalized creative based on cross-channel behavioral and contextual data Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it was selected by Eddie Bauer for its platform that generates data-activated, contextually relevant creative at the time of engagement across email, mobile and web. This relationship underscores Eddie Bauer’s focus on driving marketing agility and delivering customer-centric…

RichRelevance Once Again Named a Leader in the Gartner Magic Quadrant for Personalization Engines

2020 report scored RichRelevance highly on marketing features such as predictive journey optimization, real-time streaming architecture, data science advancements, and strategy controlled marketing orchestration, powered by Xen AI RichRelevance, the global leader in omnichannel experience personalization is named a 'Leader' in the 2020 Gartner Magic Quadrant for Personalization Engines for the second year in a row. Gartner evaluated 13 vendors in the benchmark research and industry guide on providers of Personalization…

Cordial Enhances Its Cross-Channel Platform With A Reimagined Mobile App Solution

Cordial has launched the next generation of its mobile app messaging technology, fully integrated into its cross-channel data and messaging platform. With Cordial's new native iOS and Android software development kits (SDKs), agile marketers and developers can now send a better message in mobile, too. "Marketers have been asking for more from their mobile messaging solutions. Enterprises want to take advantage of the same data, personalization, and agile marketing workflows in one platform," notes Benjamin Dorr, COO at…

Winning the Experience Battle by Marrying Customer Intimacy and Industrialization

The ongoing coronavirus outbreak will have a reverberating impact on almost every facet of life on this planet. Human behavior at its most fundamental will change. People will think twice about going into stores, customers will opt for online buying options more than before and the purchase experience will move from being predominantly in the physical world to being predominantly in the digital world. Businesses will have to create experiences tailored to these shifting customer behaviors. Before the crisis, it was clear…

How Brands Can Scale Gracefully in a Global Crisis 

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Nativz Named The Leading Digital Marketing & Big Data Agency

Nativz, a top-rated digital agency, has been recognized as a leader in digital marketing as well as marketing analytics and big data categories in new report by DesignRush Nativz, a top-rated digital agency in Dallas, TX, has been recognized as a leader in digital marketing and big data analytics in a new report by DesignRush, ranking first in both categories. Marrying data science with digital marketing expertise, in just three years this generalist marketing agency has delivered over 350 projects for B2B and B2C clients…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

Understanding The Importance of Omnichannel Marketing in a Modern Business Landscape

Siloed marketing channels are no longer enough to reach modern audiences - today, success demands a unified approach Terry Cane, COO of SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, is advising clients on the importance of omnichannel marketing. Omnichannel marketing refers to an approach where a business or brand is present on multiple channels while striving to create a unified experience across them. Intended to be as seamless as possible, it's meant to provide a high degree of…

Arena Raises $2.3 Million Seed 2 Round Led by Redpoint Eventures

Arena enables media and e-commerce companies and nearly every other online business to improve experiences and reclaim ownership of their audiences from social media giants During his days at Hulu as part of the advertising sales team that scaled the media company’s revenue from $80 million to more than $1 billion, Arena CEO Paulo Martins had an epiphany. Nearly every single company in the world needs to make marketing decisions based on customer data and build their own customer experiences to more wisely spend marketing…

BlueVenn Announce Partnership With InfiniteIQ Consulting to Provide Advanced Omnichannel Marketing Solutions

InfiniteIQ Consulting, a nationally recognized technology and data management consulting firm, and BlueVenn, the leading Customer Data Platform (CDP) vendor, have today announced a new strategic technology partnership focussed on helping healthcare, financial services, insurance and retail organizations make better sense of their customer data, and improve their omnichannel personalization and customer analytics capabilities. The partnership sees InfiniteIQ Consulting enter the emerging CDP market with a unique offering…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from ESPN (Behavioral Marketing), Signalytics (Sales Intelligence), Flipboard (Content), BORN Group (Customer experience), and Cinedigm (Video). Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19‘s…

Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board

Home furnishings retailer used Kibo’s Monetate to personalize customer experiences Kibo, a leader in cloud commerce, announced that the company increased online conversion rates for those visitors that engaged with personalized content by 80% for contemporary home furnishing company Room & Board. Room & Board worked with Kibo's Monetate to deliver personalization that leveraged the retailer's rich customer data and large library of creative assets. Through a scalable AI-driven program, Room & Board personalized…

Flipboard Grows Local Coverage, Adds Personalization To Major Metros

Flipboard, a content discovery platform curated by people and publishers, rolls out its Local initiative to 15 additional cities in the United States and Canada, including Kansas City, Mo.; Hartford, Conn.; Columbus, Ohio; and Montréal, Quebec. With these new additions the total number of metro areas with deep local coverage from a wide array of local sources reaches 50. By curating and collaborating with local newspapers, radio and TV stations as well as blogs, each local feed covers news, politics, real estate, traffic,…

Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle Management vs. Subscriber Billing" on June 11. The research firm's latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued rise in transactional (TVOD) services. TVOD…

Adobe and ServiceNow Announce Global Availability of their Integrated Solution

Adobe and ServiceNow have announced the availability of an integrated solution that connects data from Adobe Experience Platform and ServiceNow's Customer Service Management workflow product to enable more seamless, connected customer experiences. In today's experience economy, where digital-only is our reality, marketing and customer service organizations must be aligned around a data-driven, customer-first approach. Connecting Adobe Experience Platform, the company's purpose-built Customer Experience Management…

The Importance of Loyalty During Economic Downturns

Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 percent—a decrease of six percent from the survey released in September 2019. The whole world has obviously changed since then due to the spread of the novel coronavirus and the efforts initiated to reduce infection rates and deaths. With global commerce and travel at a near standstill in late…