Browsing Tag

personalization

Insider is Firmly Positioned as the #1 Leader on G2’s Mobile Marketing and Personalization Reports for Spring’21 – 17th…

Insider helps leading global brands, including UNIQLO, Vodafone, Samsung, Madeira Madeira, Marks & Spencer, Virgin, Allianz, Santander, Toyota, Singapore Airlines, Domino's and Estée Lauder accelerate digital growth through AI-led, individualized, and cross-channel customer experiences. G2.com, a leading P2P product review and rating platform released its Spring'21 Report naming Insider a top leader in Mobile Marketing and Personalization grids. With this report, Insider ranks #1 Leader for the 17th consecutive…

Absolute Web and Searchspring Partner to Launch a New Module to Enhance Personalization With Magento 2

Together, Absolute Web and Searchspring developed a new open-source, data-tracking module that allows retailers to quickly personalize their store's online shopping experience, even after implementation Absolute Web, a Magento Solutions partner and full-service eCommerce agency in Miami, Florida, and Los Angeles, California, has partnered with Searchspring, a site search and merchandising platform for online stores, to develop a new module to enhance personalization on Magento 2 stores. Marketing Technology News: Cloud…

How to Start Creating the Change Advertising Needs

As stated in a 2019 Forrester report, advertising is facing an “existential need for change,” having unwillingly surrendered its once leading role in understanding consumer culture to Big Tech. With third-party cookies crumbling and first-party data becoming more important again, now, advertisers and their agencies have a unique opportunity to regain some control and more effectively market to prospective and existing customers. Unfortunately, most of the industry concerns revolve around the following questions, or…

Twilio’s Annual State of Customer Engagement Report Finds Digital Engagement Is Key to Business Survival in a Post-Pandemic World

96% of enterprises report failing to digitize customer engagement would have negatively impacted their business 95% expect to increase or maintain their investment in digital customer engagement after the pandemic Comcast, Delta Air Lines, Norwegian Refugee Council recognized for building innovative ways to stay connected with their customers and communities during COVID-19 Twilio, the leading cloud communications platform, released its second annual State of Customer Engagement Report. Combining insight from the Twilio…

Bounteous Named Acquia Marketing Innovation Partner of the Year for 2020

Recognized based on collaborative initiatives driving business value Bounteous, a leading digital experience consultancy, announced it has been selected as an Acquia Marketing Innovation Partner of the Year for 2020. Bounteous is being honored for its superlative performance during the past year in business growth. Honored for its superlative performance during the past year in business growth, @Bounteous has been named @Acquia Marketing Innovation Partner of the Year for 2020. Through strategic marketing…

Blueshift Raises $30 Million Series C To Scale SmartHub Customer Data Platform

AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands Blueshift, the leading AI-Powered Customer Data Platform, announced a $30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures, along with Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round. Ratan Singh of Fort Ross Ventures…

Personetics Secures $75 Million To Accelerate its AI-Driven Personalization and Engagement Solutions for Financial Institutions

The leading global provider of AI data-driven personalization and customer engagement solutions for banks and financial services, Personetics has announced that it has raised $75m in growth funding from Warburg Pincus LLC. Warburg Pincus is a leading global private equity firm focused on growth investing. Personectics is backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital, and Nyca Partners. Personetics serves financial institutions by offering a proprietary AI software platform. It covers over 95 million personal…

Our Hangover from 2020 has Created New Buyer Disconnects

Have you ever watched one of those newlywed shows, where the wife writes down answers to questions and then the husband guesses what she answered? Some of the fun is when they get it wrong, especially when the guessing spouse is extra confident they’re right. Let’s say the wife wrote that her favorite food is a ribeye steak, but the husband nearly jumps out of his chair yelling that she loves his ramen soup, pumping his fist in the air because he just knows that he nailed it. Except, of course, that he didn’t. He was so far…

Luxury Retail: Why a Customer Should Love Your Packaging First, and Then Your Product

More and more, brands are beginning to see the value of their packaging in influencing consumers’ purchasing decisions. But much less often do they understand the true potential of their outer and additional elements in driving brand engagement, increasing loyalty and enhancing the overall customer experience – and it’s by doing the latter, you can really make consumers fall in love with not only your products, but your brand and business too. In this article, I have explained why customers must love a brand’s packaging…

The Evolution of B2B Consumer Preferences in 2021

B3B consumer preferences have changed forever. 2020 has been one for the record books with the global pandemic radically shifting the way buyers and sellers engage, maybe forever. Buyers had already begun showing a preference for digital channels, but the enforcement of global lockdowns procedures has only accelerated this trend. In fact, McKinsey reported that the U.S. eCommerce experienced ten years worth of growth in three months. So what are the implications of this shift to digital channels? Business leaders must…

Lessons Learned: Taking Retail Marketing into 2021 and Beyond

As 2020 comes to a close, there are glimmers of hope for the retail industry that better days are ahead in 2021. First, the National Retail Federation reports a V-shaped recovery, with September marking the fourth straight month of year-over-year gains. Second, the U.S. Census Bureau, which monitors COVID-19 impact, announced that overall retail sales in September were up 1.9% seasonally adjusted from the previous month and up 5.4% year-over-year, more than triple and double the increases of August, respectively. While…

The TV2 Regions Uses Agillic to Deliver Personalized News

Personalization is on the rise. Also, when it comes to news consumption. In a crowded digital media landscape – where the media are competing for attention – relevance, and personalization can make all the difference. We are happy to announce that Agillic, together with its partner Dwarf, is helping the TV2 Regions procure a personalized news flow based on the individual user’s preferences. Agillic’s partner, Dwarf, has developed a brand-new infrastructure featuring a modern website and CMS for the TV2 Regions. Content…

Dynamic Yield and Portaltech Reply Announce Partnership

Dynamic Yield and Portaltech Reply Partner to Bring Personalization to SAP Commerce Sites Dynamic Yield, the Experience Optimization Platform, announced the launch of its new SAP Commerce Integration. Led by Portaltech Reply, the leading partner for SAP Customer Experience solutions and personalization, the integration enables quick and easy deployment of Dynamic Yield’s entire personalization suite on any SAP Commerce site. Oftentimes, one of the main challenges holding organizations back from implementing personalization…

Bluevine Capital Chooses Medallia For Experience Management

Medallia, Inc., the global leader in experience management, announced that Bluevine Capital has selected Medallia as its experience management platform of choice. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities “It is very exciting to see an innovative, small-business-focused fintech leveraging Medallia's technology to deliver exceptional experience to their thousands of digitally-focused business owners,” said Elizabeth Carducci, chief revenue officer for Medallia. Marketing…

SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People Feel Overworked

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

RichRelevance Announces New Shopify Connector

RichRelevance, a leader in AI-driven digital experience personalization, announced an out-of-the-box integration of their personalization suite with Shopify eCommerce Platform. The integration will help sophisticated Shopify Plus merchants to accelerate their digital journey by using RichRelevance's best-in-class personalization. Marketing Technology News: Springbot Acquires Matcha Offering a full suite of solutions across content, offers, recommendations, and search, customers can start personalizing their Shopify…

Kibo and TurnTo Partner to Streamline E-commerce Personalization

Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences. The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them. Marketing Technology News: Sycamore Entertainment Group To Launch…

Kameleoon Included as New Entrant in Experience Optimization Platform Evaluation

Kameleoon, the leading web and full stack experimentation and personalization platform, announced that it has been included for the first time in “The Forrester Wave: Experience Optimization Platforms Q4 2020”. In this evaluation, Kameleoon’s top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation. Forrester Research Inc., selected and evaluated the 10 most significant providers specializing in experience optimization for this report. “The…

Kochava Collective and Foursquare Partner for Premium Data Enrichment

A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location data and technology platform, announced a partnership to enable marketers and publishers to enhance their first-party intelligence with real-world location data. This new offering will allow marketers to power in-house customer analytics, personalization and audience building with privacy…