McDonald’s Corporation (MCD) and Dynamic Yield Ltd. announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in …
Wayin Partners With Adobe To Collect Zero-Party Data Through Interactive Experiences
Wayin Becomes Business Tier Partner in Adobe Exchange Partner Program to Enable Non-Technical Marketers to Quickly Create Interactive Marketing Experiences …
Why Payments Innovator, FreedomPay, Thinks Modern Data Architecture is a ‘Game Changer’ for Merchants
Payments Innovator, FreedomPay, the global leader in secure commerce technology for lodging, retail, restaurants, stadiums and other hospitality merchants, announced …
Selligent and Servion Global Solutions Announce Partnership to Redefine Real-Time Omnichannel Customer Experiences
Collaboration Powers Connected Store Experience Pilot for Leading UK Grocery Retailer Global B2C marketing automation company, Selligent Marketing Cloud (Selligent) and …
Training at Scale: Meeting the Needs of Global Teams
As most business leaders can attest, coordinating the schedules of just a few people is challenging. Multiply the number of …
MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
The Power of Product Recommendation Engines
According to a Forbes Survey from last year, 70 percent of buying decisions are influenced by how clients feel they …
Oracle Helps Marketers Make Every Customer Feel Special
To help marketers create irresistible connected customer experiences, Oracle unveiled new data-driven features for Oracle Marketing Cloud. The innovations leverage …
Shotzr, Inc. Closes Series Seed Round of Equity Financing
Shotzr, Inc., announced that it has closed a $3 Million Series Seed equity financing round. Access Venture Partners led the …
Lionbridge to Showcase AI-Powered Marketing Cloud Integration at Oracle’s Modern Customer Experience Conference
Lionbridge, the world’s most trusted global communications platform, will showcase its latest advances in AI-powered language services at Oracle’s Modern Customer …
BlueVenn Launches Its New Real-time Customer Data Platform for Marketers to Realize a Single Customer View
BlueVenn Unify Creates an Optimized, De-Duplicated and Trustworthy Single Customer View Enabling Marketers to Improve Their Multi-Channel Marketing and Personalization …
Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA
Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand Innovid, the world’s leading video advertising …
MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences
MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product …
RichRelevance Winter ’19 Delivers on Hyper-Personalization to Individualize Shopping Experiences at Scale
Xen AI Auto-Discovers Meaningful Customer Segments and Affinities to Rapidly Identify Under-Performing and Hidden Segments and Detect Opportunities for Increased …
Lucky Brand Selects Amperity to Fuel Customer Data Strategy
Amperity Delivered Unified Profiles Across All of Lucky’s Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the …
Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization
Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive …
The ‘C’ in Customer Experience (CX) Means Consistency
Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business …
Qualtrics Adds More Power, Intelligence and Automation to Its Market Leading Insights Product
New Capabilities Help Experience Management Professionals and Researchers Modernize Their Workflows to Increase the Speed and Quality of Breakthrough Insights …
Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications
B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support …
CCG Analytics Launches Customer Intelligence for Retail
Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics has launched …