This year’s DMEXCO conference had a motto for all 40,000 attendees: Take C.A.R.E. The acronym refers to four pillars of …
Interview with Jeff Ray, CEO, Brightcove
"As a video company, we need to make it easy for our customers to make great experiences for their end …
Keeping up with Everyone’s Insatiable Appetite for Visual Content
The value of visual content cannot be understated. Our preference for all things visual is a bit of a no-brainer …
SheerID Expands Digital Verification Platform Enabling Marketers to Acquire Customers Across More Segments with Gated Offers
Self-Service Digital Verification Platform Simplifies the Creation and Management of Gated, Exclusive Offer Programs; Extends Reach to over 10 High-Value …
17 UX Trends That Are Better Than the Rest
Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to …
Get on Board with Personalization: How Two Luxury Cruises Improved Digital Customer Experiences
It’s no secret that digital experiences are what drive today’s consumer forward, and companies that don’t operate digitally are severely …
TechBytes with Chad Engelgau, VP, Data Product Management, Acxiom
Chad Engelgau VP, Global Identity and Data Product Management, Acxiom Enterprise Customer Data is a critical resource in this age of data-driven …
Interview with Randy Wootton, CEO, Percolate
"If your content marketing solution is not designed to anticipate future demand, you may be forced to sacrifice quality and …
TechBytes with Mahmoud Arram, Co-Founder and CTO, Bluecore
Mahmoud Arram Co-founder and CTO, Bluecore The B2C tech ecosystem is dynamic and growing at a rapid pace. it's the …
Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses
Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent Qubit Digital has …
Website Versus Email Marketing: Who Owns Personalization of Your Brand?
The Ownership of Web Forms Within Websites Remains a Well-Acknowledged, yet Unsolved Issue Within Most Organizations, Finds a New Report …
Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform
Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful …
TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer
Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as …
TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira
Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a …
Interview with Raj De Datta, CEO and Co-Founder at BloomReach
"Customers are always speaking to us. The question is, are we listening?" Tell us about your role at BloomReach and …
TechBytes with Jonathan Liew, Strategy Director, Fetch
Jonathan Liew Strategy Director, Fetch Most users dislike seeing ads on their mobile, and yet mobile advertising is set to …
TechBytes with Jeff Cheal, Director, Personalization, Campaign and Analytics Strategy, Episerver
Jeff Cheal Director,Personalization, Campaign and Analytics Strategy, Episerver Content creation practices are under a constant pressure to perform and deliver to …
Customer Experience in the Age of GDPR: Privacy vs. Personalization
Moving beyond GDPR, privacy requirements will actually help to drive better customer experience as organizations will only be able to …
TechBytes with Scott Garner, EVP and Chief Commercial Officer, ADARA
Scott Garner EVP and Chief Commercial Officer, ADARA Recently, ADARA unveiled Customer Yield Intelligence (CYI) to unify and super-charge CRM …
TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in …