ADARA, the world’s travel data co-op and leading provider of traveler intelligence, in partnership with Skift, announced new research detailing …
Is Your Personalization Strategy Providing Value or Just Pushing Boundaries?
Sometimes it seems like there’s a disconnect between the world of marketers and the one everyone else inhabits. If you’ve …
How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing
While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by …
The Value of Integrating Marketing Automation With Email Marketing
Email Marketing is one of the strongest and most efficient ways to reach your customers. In fact, the average person …
Jivox Launches IQiD: A First-Party Deterministic Identity Graph Offering for Personalizing Dynamic Creative Without Third-Party Cookies
The Industry’s Only Personalized Digital Marketing Platform to Use Hybrid Cloud Container Technology to Enable First-Party Data Access Jivox, the …
Coveo Raises $227 Million Investment Round Led by OMERS
New Funding Will Enable AI Saas Solutions Leader to Help More Companies Deliver the World-Class Digital Experiences That Tech Giants …
5 Effective Writing Styles for Promotional Text Messages
The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions, thus creating newer …
Bounteous Launches AI-Driven Personalization with Acquia
Introducing a Data-Driven Approach to Power Deeper Personalization at Scale to Optimize Digital Marketing ROI Bounteous announced it is collaborating …
Predictions Series: Top Five 2020 Marketing Trends to Budget for Now
With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But …
Sitecore Unlocks the Power of AI to Automate Personalization at Scale
Sitecore AI – Auto Personalization Was Developed and Refined Through a Pilot Program Conducted with Microsoft Sitecore®, the global leader …
The ROI of Upgraded Personalization
New research shows marketers something entirely intuitive and yet somehow still surprising. Advanced Marketing Personalization tactics have the potential to …
Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm
Evergage’s Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels – with Report …
RichRelevance Announces Plans to Consolidate Business with Manthan Software
Creates Industry-leading Customer Data Platform, Retail Marketing & Merchandising, and Real-time Personalization Solution for Algorithmic Customer Experience RichRelevance, the global …
Merkle’s Customer Engagement Report Finds 86% of Marketers Have Defined Budgets
Q4 2019 Report Identifies Opportunities for Marketers to Improve Personalization Efforts Merkle, a leading technology-enabled, data-driven performance marketing agency, has …
Splash Worldwide and APR’s Original Dynamic Creative Optimization (DCO) Research Comes to America
New Insights from U.S. Marketing Leaders Further Amplify DCO’s Vital Importance Building on its groundbreaking qualitative studies in Europe with …
Sitecore Unveils SaaS Strategy, Announces Updates to Experience Platform and Content Hub
Today, Sitecore, the global leader in digital experience management software, unveiled its SaaS vision and timeline and several product enhancements …
Using AI and Personalization to Provide a Complete Brand Experience
These days, 63% of consumers expect Personalization from the brands they engage with and believe they are recognized as an …
Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth
Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and …
Employee CX Trends: Using Software to Improve Employee Onboarding
Starting a new employee is always going to be a daunting step, both for the new recruit and for the …
Coveo and Sitecore Expand Offering to Bring AI-Powered Search and Recommendations for Mid-Market Customers
New Offering Gives Mid-Market Customers the Ability to Build Search-Driven Experiences with Richer Personalization Coveo, the AI solutions leader, and …