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personalization

Sendoso and Cameo Partner to Bring Celebrity Experiences to B2B Buyers

Sendoso Becomes Cameo’s First B2B Partnership, Enabling Revenue-Driving Teams to Connect with Hard-to-Reach Customers by Delivering Personalized Experiences from their Favorite Pop Culture Icons and Athletes Sendoso, the leading Sending Platform, announced their partnership with Cameo, the platform that connects fans directly with their favorite pop culture icons, to bring celebrity experiences to B2B buyers, delivering personal experiences at scale. In addition to its Cameo integration, Sendoso launched several new…

AlphaGraphics’ agBox Concept Offers Custom Business Experiences

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…

MarTech Startup, edrone, Secures Funding of USD 5.3 Million to Fuel Their Ambitions of Becoming One-Stop-Shop for E-Commerce

Polish marketing technology startup edrone has raised USD 5.3 million Series A funding to fuel their ambitions of building a marketing one-stop-shop for e-commerce. The capital came from two sources: a Hungarian VC, PortfoLion, in a Series A round, and an R&D grant for edrone's autonomous virtual assistant. It will be invested in research and business development for the CEE and LATAM regions. It’s their first funding after bootstrapping for four years. The product is aimed at medium and large e-commerce businesses…

RevJet Announces Version 5.0 of its Global Ad Serving App Suite

RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters its Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution, and more. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide…

Personalized User Experience is the Future of E-Commerce

Customer experience is the essence that can either kill or save e-commerce shops. If the optimization of your site is done correctly, your e-commerce shop will thrive. On the contrary, if you fail to get it right, your e-commerce shop will have a limited future.  You need to understand your customers in order to provide an optimal site experience. You also need to understand what’s more important to them. Maybe they want premium or exclusive products? Or maybe they’re in constant search of good sales? Or maybe they prefer…

Drop Doubles Down on Personalization in Partnership With Button

Button, the leading mobile commerce technology company, announced that Drop, the app that provides rewards to millions of millennials, has launched on Button's Personalization API that is part of Button Evolution™, the affiliate industry's first suite of personalization and intelligence products designed to move this industry forward. Drop is setting the stage for marketers to have a better understanding of the impact of their spend and drive a higher return on investment. In a world where marketers have relied mostly on…

Authentic Named Strategic Cheetah Digital Solution Partner

Authentic, a full-service interactive agency, and Cheetah Digital, a leading cross-channel customer engagement solution provider for the modern marketer, announced a growing strategic partnership. The announcement reflects the success that Authentic has had in designing and delivering best-in-class loyalty and data solutions on the Cheetah Digital Customer Engagement Suite Platform as well as with establishing a growing loyalty and data practice. “We believe that Cheetah’s Customer Engagement Suite provides the most…

Miinto Uses RichRelevance Personalization to Drive 47% Growth for Lockdown Affected Independent Boutiques

Miinto, a leading Scandinavian fashion marketplace operating across Europe, has tripled its business in the last three years and has experienced a surge of +500% in inquiries from independent retail stores offering high-quality fashion brands since March. With sharp decline in-store footfalls, and consumers turning to online shopping for fashion needs, regional retailers are finding online marketplaces like Miinto to be a real savior. Miinto partners with over 2000 retailers to showcase more than 5000 brands and over…

Egmont Ehapa Media Becomes Agillic’s First German Client

Agillic, leading Nordic omnichannel marketing software company, is expanding its collaboration with the Egmont Group and signs a contract with German Egmont Ehapa Media. It is Agillic’s first German client in the strategically attractive DACH region. The DACH region is on Agillic’s internationalization map and with Egmont Ehapa Media on board Agillic has taken a significant step forward and now holds four clients in the region. Marketing Technology News: Taboola and Outbrain Call off Their $850M Merger Emre Gürsoy,…

Epsilon Launches Industry’s First Solution to Prove the Impact of Brand Campaigns at the Individual Level

Epsilon announced the launch of its new digital media branding solution, the industry’s first offering for measuring brand consideration at the individual level, and at scale. Instead of relying on self-reported survey results from relatively small sample groups, Epsilon’s branding solution measures brand consideration by looking at the behaviors of every consumer messaged. The consideration rate metric is calculated as the percentage of messaged consumers who later visited a brand’s website, opened a brand’s app or email,…

Eagle Eye and dunnhumby Deliver Personalization at Scale for Southeastern Grocers

Eagle Eye Solutions, a digital global marketing technology company that helps retailers create one-to-one customer connections, and dunnhumby, the global leader in customer data science, are collaborating to enable the personalization of promotions for Southeastern Grocers, Inc. (SEG), and provide the retailer with a deeper understanding of its customers' behaviors and preferences. As part of Southeastern Grocers' journey to become a digitally enabled, omnichannel retailer, the grocer is investing to serve the needs of…

Malaysian E-Commerce Giant PG Mall Partners With Netcore to Power Multichannel Customer Engagement and Retention

Netcore Solutions, one of the leading marketing automation, and personalization platform announced that PG Mall, the Malaysian e-commerce giant has chosen Netcore Smartech to power it's multi-channel marketing automation and engagement campaigns. PG Mall plans to use the comprehensive AI-Powered automation and personalization platform to ensure multichannel experience optimization for its users and ensure unmatched customer engagement. Established in 2017, PG Mall is the brainchild of Public Gold Group Founder and…

Fanplayr Announces Strategic Expansion to Accommodate Growth

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, announced major changes to support significant growth in its business and customer base. The company specializes in "converting online users into buyers" using analysis of shoppers' online behaviors. "As the pandemic takes its course, consumers are making a more permanent shift to online purchasing," says Simon Yencken, Founder and CEO of Fanplayr. "Retailers are allocating more dollars to their online strategies. They are also getting…

Marketing In the ‘New-Normal’ Era with AI and CX Tactics

The global coronavirus pandemic is dramatically changing our world, including the landscape of customer experience (CX) much faster than the marketing and media industries could have anticipated. With people at home, brick-and-mortar businesses have to quickly adopt new digital strategies to provide their customers with what they need right now.  In order to deliver on customer expectations, the best brands have strategies that continuously develop relationships through a series of thoughtful interactions, resulting in an…

Movable Ink Raises $30 Million Series C to Continue Strong Company Momentum

Movable Ink, the leading software company powering creative personalization for the world’s largest brands, announced it has raised $30 million in a Series C funding round with capital from Contour Venture Partners, Intel Capital, and Silver Lake Waterman. Movable Ink has raised $39 million in funding to date. Since its founding in 2010, Movable Ink has empowered more than 700 of the world’s most innovative brands to generate creative that is data-activated and contextually relevant at the time of engagement across email,…

Amperity’s CDP to Fuel Customer Personalization Capabilities for Kroger

Amperity's Multi-Patented Identity Resolution Technology Will Become Kroger's First-Party Data Foundation Amperity, the leading enterprise customer data platform, announced that The Kroger Co has selected Amperity as its Customer Data Platform (CDP). Through the partnership, Amperity's software will power first-party identity resolution for Kroger Technology & Digital, matching loyalty and digital customers to create persistent profiles at both the household and individual level. These holistic profiles will support…

Searchspring Boosts Ecommerce Personalization Engine with 4-Tell Acquisition

The acquisition of personalization provider 4-Tell elevates Searchspring’s recommendation engine while enabling merchandisers to orchestrate more personalized shopping experiences in less time Searchspring announced that it acquired 4-Tell, the company behind AI-driven personalization platform, Smart Commerce. The deal propels Searchspring toward its vision to be the single destination where merchandisers can orchestrate personalized shopping experiences in real-time. “We are excited to welcome the 4-Tell team to…

Beyond Target Audience: 4 Other Factors for Choosing Publishers to Spend With

The modern digital media landscape gives brand marketers a virtually endless number of options when it comes to choosing the right outlets for reaching consumers. Most advertisers focus on the target audience when choosing which publishers to spend with, making sure that their audience demographics and behaviors align. While that’s certainly a priority, it’s not the only factor advertisers should consider. Consumer expectations have changed dramatically in the era of Big Data, social media, and fake news. Consumers are…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

Bits of Stock Partners With Button to Launch Its Stock Back Program

Users can earn Bits of Stock when shopping with leading brands powered by Button's technology Button, the leading mobile commerce platform, announced its partnership with Bits of Stock, the brand loyalty and investment app, to enable its users to discover in-app brand offers, shop, and earn fractional shares of stock. Through this integration, Bits of Stock can better target users to drive repeat purchases and increase engagement, fueling its monetization strategy through the affiliate channel. Starting today, users…