Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly …
Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0
Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights …
Not All Product Recommendations Are Created Equal
Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up …
IgnitionOne Positioned as a Challenger in 2019 Gartner Magic Quadrant for Personalization Engines
IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Challenger quadrant …
Why Companies Should Embrace AI to Engage with – Not Market to – Their Customers
Today, we’re at an inflection point in how we engage with customers to better meet their needs. According to a …
Undertone Expands its Synchronized Digital Branding Offering to Connected Television with Alphonso Partnership
Cross-Screen Synchronized Digital Branding Now Possible Through Connection of Alphonso’s Video AI-Driven User-Level TV Viewing Data and Undertone’s Publisher Platform …
Evergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization Engines
Company Placed in the Highest Overall Position for Ability to Execute Evergage, The 1-to-1 Platform company, announced that it has …
Merkle Releases Customer Experience Impact Report
Purchase Behavior Study Reveals 66% of Consumers Care More About Experience Than Price Merkle, a leading technology-enabled, data-driven performance marketing …
Custora Announces Partnership with Criteo
Custora – a customer intelligence platform that uses machine learning to power personalized marketing for companies including Tommy Hilfiger, Tiffany …
Why Personalization Matters Most in Mobile
Recent research by Infogroup found that 93 percent of consumers have received marketing communications that are not relevant to them. …
We’re Are All Beginning to Recognize Our Creative Power – and Have Social Media to Thank
As another Social Media Day rolls around on 30th June, the accusations of it diminishing our self-esteem and ability to …
Battling the Web’s Most Dominant Companies to Bring Conversations Back to Communities
The spread of informational access has created an ideal environment for companies with an emphasis on social engagement, personalization, and …
Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm
Companies Looking for Large-Scale Opportunities to Transform Their Business With Analytics Should Consider Fractal Fractal Analytics, a global leader in …
Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm
Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been …
In-Vehicle Marketing: People Can Now Buy Coffee Through Their Cars. So, What’s Next?
In-vehicle marketing and services platforms have created a completely new media channel, allowing brands to reach consumers in their vehicles. …
Evergage Named a Leader in G2 Grid Report for Personalization Engines
1-to-1 Personalization and CDP Company Recognized for High User Satisfaction and Strong Market Presence Evergage, The 1-to-1 Platform company, announced that …
Lack-Luster Localization Prompts Chief Marketers to Re-Examine Global Ops and Realign Agency Dynamics
CMO Council Research Reveals Battle for Balance Between Efficiencies of Centralization and Effectiveness of Localization as Marketers Eye Operational Shifts …
Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm
1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, …
PMG Launches Marketing Intelligence Platform — Meet Alli
Alli, PMG’s Marketing Intelligence Platform, Combines the Power of Humans and Technology to Give Marketers a Single View of Their …
Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?
As we sink deeper and deeper into the ‘Experience’ economy, it’s getting even more noisier in the MarTech ecosystem with …