personalization

In partnership with Catalina, the study explores how a major consumer packaged goods brand drives sales through the use of display advertisements in both mobile and desktop environments. Integral Ad Science, a global leader in digital…
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With the technology sector on track to exceed $5.3 trillion by the end of 2022, competition is fierce, causing innovation cycles to occur at an increasingly rapid pace and creating a feeding frenzy among tech players to out-acquire and…
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Using Shopper Intent, Fast Simon Personalizes the Customer Journey, Analyzes Impact on Personalized Campaigns Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences - Personalization at…
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Latest innovations build on seamless, sophisticated optimization options to surface granular insights to maximize efficiency and effectiveness Innovid Corp., an independent advertising platform for delivery, personalization and measurement…
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77% of brands are missing their greatest opportunity to meet subscription service revenue targets: AI and ML Intellimize, the first and only programmatic conversion rate optimization platform (CRO), released a co-branded eTail study, 'How…
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Partnership Enables Always-On Incremental Reach Analysis Across CTV Campaigns on The Trade Desk Platform Innovid, an independent advertising platform for delivery, personalization and measurement of converged TV, has integrated its…
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Marketing teams are tasked with brainstorming some of the most creative ideas, which in turn build company momentum – yet many still lack the systems to accurately capture the metrics behind those campaigns. With an abundance of new and…
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CapabilitySource will present on a panel alongside Adobe and two other partners at the upcoming Digital Marketing for Financial Services (DMFS) New York conference. CapabilitySource will be speaking as a silver sponsor on the topic of…
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Jamstack Community Survey offers new insights into the community of Next.js developers around the world Through its Jamstack survey, Netlify, the platform for modern web development, revealed new data showcasing that 82% of Next.js…
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A rapidly evolving data privacy landscape and a looming recession has many marketers reaching for the acetaminophen. It’s no small task to build data strategies that separate them from competitors while honoring customers’ increasingly…
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In year three of a global pandemic, consumers want businesses to be more empathetic. In response, brands are aligning more closely to changing consumer preferences. To deliver a superior customer experience, we see several B2C brands…
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VWO emerges as the leader in experimentation, personalization, and mobile app optimization in the G2 Fall 2022 Reports. The G2 Fall 2022 Reports are in! The world-leading experimentation platform, VWO has bagged 12 leader positions…
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Acquisition amplifies AB Tasty's best-in-class offering to power relevant and engaging customer experiences via recommendations and intelligent search AB Tasty, the fast-growing global experience optimization company, announced that it…
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Did you know that estimates show the average consumer receives up to 10,000 marketing messages in a day? Oftentimes marketing messages are crucial to your business's success, so you may be asking how to cut through all that noise? Hint,…
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AI eCommerce Optimization Personalizes SMS Campaigns for eCommerce Merchants Using Attentive Fast Simon, the leader in AI-powered shopping optimization, announced an integration with Attentive, boosting top-class mobile marketing with…
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HCL Software  announced the general availability of its HCL Unica Summer Release with new platform enhancements that continue to deliver precision marketing at scale. The newest update features major upgrades in the platform’s usability and…
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Zero-party data (ZPD) is going to be the future. But unfortunately, many marketers around the world, who have become accustomed to a life of ease with third-party data, may be unaware that their dream tactic has just hit an iceberg, and…
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Vijay Chittoor, Co-founder and CEO, of Blueshift talks about the inspiration behind the Blueshift platform while sharing a few observations on the evolving current-day B2B buying journey: ________ Welcome to this MarTech…
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In this catch-up with MarTech Series, Ronny Elkayam, SVP, Mobile, App Market & Strategic Products at Wix chats about the fundamentals that are key to driving product success while taking us through a few of Wix's recent innovations:…
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Digital out-of-home advertising (DOOH) isn’t new — in fact, in 2020, the global DOOH ad market was worth approximately $41.06 billion. And this number is only expected to rise as marketers elevate their DOOH approach, particularly in…
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