Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers Video …
Connecting With Customers on the Ground Is Not yet Dead
As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look …
MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA
"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands …
MarTech Opportunities in the 2020 Decade
A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of …
5 Predictions for the Top MarTech Trends of 2020
The MarTech industry is massive, to say the least. As a matter of fact, it’s been forecasted to grow to …
2020 Global Travel Marketing Trends Unveiled in New Sojern Report
More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing …
Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020
Revenue Marketing consultancy Demand Spring released a report outlining their top 10 marketing predictions for 2020. Marketing seldom follows a …
Personalizing Your Wellness
Today, Artificial Intelligence (AI) can perform advanced functions such as powering the self-driving car, enabling drone deliveries, identifying cancer early …
AudioEye and Duda Launch First Digital Accessibility Partnership for Large-Scale CMS Platform
Partnership Enables More Than 500,000 Website Customers to Easily and Affordably Achieve Legal Compliance for Digital Accessibility AudioEye, Inc., an …
Personalization, Customization, Configuration: An Intro for E-commerce Marketers
In 2015, Deloitte predicted the rise of made-to-order mass personalization. Its research showed that brands that offer personalization opportunities – …
Evergage Named ‘Global Company of the Year in Personalization Engines’ by Frost & Sullivan
Evergage’s Real-Time Personalization and Customer Data Platform Achieves Highest Vendor Ratings in Visionary Innovation, Performance and Customer Impact Evergage, The …
Totango Launches Dynamic Assignment for the Enterprise, Delivers Personalized, Precision Engagement to Maximize Customer Success
Totango, the leader in customer success for the enterprise, announced the introduction of Dynamic Assignment, a next-generation product innovation that …
Ada Transforming Customer Service Industry with Disruptive Automation-First Strategy
Transforming Customer Service from Cost Center to Profit Center Leads to Triple Digit Revenue Growth; Positions Company for Explosive 2020 …
Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty
Annual Flagship Report Validates That the Ease and Excellence of Customer Experience Has a Direct Impact on Customer Loyalty Zendesk, …
With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing
Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with …
Fractal Named Certified Retail Competency Partner by Amazon Web Services (AWS)
As a Partner of AWS, Fractal is Co-Presenting With Office Depot at NRF 2020 Vision Fractal, a global leader in …
Adobe Announces Availability of Adobe Experience Manager as a Cloud Service
Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution …
True Fit Partners With Google Cloud to Host and Leverage the World’s Largest Data Set for Fashion
New Partnership Enhances Shopping Experience and Evolves the Fashion Retail Market True Fit®, the data-driven personalization platform for footwear and …
Salesforce Reveals 2019 Holiday Digital Sales Grew 8 Percent to $723 Billion Globally
10 Percent of Digital Orders During the Holiday Season Were Powered by Artificial Intelligence Brands and Retailers Offering Click and …
CES 2020 Survey by CITE Research/Dassault Systèmes: Consumers Want Personalized Products but Won’t Wait for Them and Expect a Cost Benefit for Their Data
Personalization in Healthcare, Prioritized Over Other Categories, Will Require AI, 5G and Home Assistant Technologies to Achieve, According to Respondents …