personalization Archives — MarTechSeries

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and

shares

Rob Brosnan12 hours agoMay 25, 2018 0 83

Audience Data, Content, Customer Experience Management, Tech Bytes

TechBytes with Jeremy Finch, Product Marketing Manager, Adobe

Jeremy FinchProduct Marketing Manager, Adobe Yesterday, Adobe announced that they were acquiring leading content management platform for B2B and B2C

shares

Sudipto Ghosh3 days agoMay 22, 2018 0 159

Influencer Marketing, Tech Bytes

TechBytes with Maureen Polo, SVP Brand Studio, Fullscreen

Maureen Polo, SVP, Brand Studio, Fullscreen Influencers could be growing in numbers but not in credibility. That's where influencer analytics

shares

Sudipto Ghosh4 days agoMay 21, 2018 0 183

Customer Experience Management, Guest Authors

3 Pivots Marketers Need to Make to Improve Marketing Performance

From predictive analytics to machine learning and AI, the rise of data intelligence and new technologies have changed how brands

shares

Thom GruhlerMay 16, 2018, 6:43 pmMay 16, 2018 0 413

Account Based Marketing

Lattice Engines and Engagio Announce Strategic Partnership to Create Personalized and Scalable ABM Programs

Through This Partnership, Customers Receive Enriched Insights And Targeted Segments From Lattice’s Atlas Platform Lattice Engines, the leading provider of

shares

PRNewswireMay 8, 2018, 10:34 pmMay 8, 2018 0 207

Sales & Marketing

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

Pegasystems Inc, the software company empowering customer engagement at the world’s leading enterprises, today announced it has been named a

shares

MTS Staff WriterMay 5, 2018, 4:00 pmMay 4, 2018 0 530

Tech Bytes

TechBytes with Omri Mendellevich, CTO and Co-Founder, Dynamic Yield

Omri MendellevichCTO and Co-Founder, Dynamic Yield While marketers are working harder to improve audience engagement across channels, CX continues to

shares

Sudipto GhoshMay 3, 2018, 4:52 pmMay 3, 2018 0 1213

Tech Bytes

TechBytes with Ben Tyson, Senior Vice President, StudioNow

Ben TysonSenior Vice President, StudioNow In their current state, video marketing platforms are gaining massive traction by virtue of a

shares

Sudipto GhoshMay 2, 2018, 5:37 pmMay 2, 2018 0 726

AI/ML, Content Marketing, Staff Writers

Uberflip Funding Could Solve a Bulk of Content Personalization Challenges

Uberflip’s CEO Yoav Schwartz Reveals How His Company Had Been Preparing for SaaS Revenue Threshold for Two Years to Make

shares

Sudipto GhoshApril 30, 2018, 11:15 pmApril 30, 2018 0 2837

Privacy and Regulations, Staff Writers

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content

shares

Sudipto GhoshApril 26, 2018, 9:30 pmApril 26, 2018 0 203

Guest Authors

Three Components of a Data-Driven, Future-Focused Customer Engagement Strategy

In a data-driven economy, marketers look to customer engagement to improve their brand’s market share. Marketing technology solutions figure prominently