consumer behaviors

Ready, or not, the holidays are here again — and, as always, there are new consumer behaviors to take into account as you ramp up your holiday marketing strategy. One of the most common questions I get from small businesses during this…
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In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted.…
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Habu, the global innovator in data clean room software, announced a new partnership with Reveal Mobile, the location intelligence and geofencing marketing software company, that will enable Habu to introduce its first clean room for…
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Investment will continue ZineOne’s growth and leadership in using real-time behavioral intelligence to convert anonymous consumers without cookies or PII ZineOne, the in-session marketing platform that provides enterprises with real-time…
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New signaling methodology in Version 3.0 more precisely tracks consumer engagement to give marketers even greater insight into which channels contribute the most to sales Claritas, a data-driven company that helps marketers achieve…
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Delivering consistently great customer service is critical to building brand loyalty but keeping up with growing consumer expectations can feel daunting. After all, there are all sorts of factors impacting customer experience strategies,…
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Prevedere survey developed in collaboration with Coresight Research unveils nearly half of today’s business leaders are facing significant planning and forecasting challenges; economic uncertainty and changing consumer behaviors take…
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62% of All Survey Respondents Trust Influencers Over Celebrity Endorsements IZEA Worldwide, Inc. , the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research…
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Between rapid news cycles, ever-changing consumer behaviors, and an unclear future as the pandemic continues, adaptability is key for marketing success. To help achieve brand goals, marketers should conduct ongoing media planning throughout…
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Supply chain shortages and the impact of the pandemic on businesses are also driving new consumer behaviors Blis, the leading privacy-first, location-powered advertising partner, announces the launch of its new e-guide: "What consumers…
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On Monday, DeleteMe (The Online Privacy Company) released its DeleteMe 2021 PII Marketplace Report, highlighting the metrics, trends, consumer behaviors, and attitudes shaping the ecosystem of online personal information. The global data…
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The report highlights key findings related to how convenience, reliability, and responsibility impact brand loyalty Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has released The Next…
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In marketing, attracting consumers is much easier once the target audience is established. But, doing that is not easy, which is why Big Data became of the most important tools in advertising, explains online entrepreneur Daniel…
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Results from this latest research show consumer behaviors and attitudes are rapidly evolving, and much of this change has coincided with the COVID-19 pandemic. Global customer experience (CX) industry leader Execs In The Know is proud to…
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Collaboration Helps Build Far-Reaching Data Lake of Mobile Users in North America InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced a partnership with TrueData,…
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Collaborative effort gives advertisers unmatched access to first-party data and comprehensive contextual targeting With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and…
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Comscore, a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless…
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Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. These moments can be defining…
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Audience insights platform DISQO announced that it has acquired cross-device measurement company, Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement…
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The ongoing Covid-19 pandemic has changed the digital landscape and has led to a different kind of digital boom across all industries. The average user's online spending time has increased drastically and converting visitors into potential…
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