consumer behaviors

Collaborative effort gives advertisers unmatched access to first-party data and comprehensive contextual targeting With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and…
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Comscore, a trusted partner for media planning, transaction and evaluation across platforms, is excited to announce it has partnered with Retargetly, the leading data intelligence platform in Latin America, to deliver the first cookieless…
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Every marketer has been faced with a moment of uncertainty in their career. It’s the type of tipping point where they question whether they’ve made the correct decision or have gone too far outside the lines. These moments can be defining…
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Audience insights platform DISQO announced that it has acquired cross-device measurement company, Verto Analytics (Verto). As part of the transaction, DISQO acquired Verto’s technology, intellectual property and measurement…
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The ongoing Covid-19 pandemic has changed the digital landscape and has led to a different kind of digital boom across all industries. The average user's online spending time has increased drastically and converting visitors into potential…
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For businesses that have operated with personal data as their bedrock, recent developments that have contributed to the demise of the cookie have been understandably earth-shaking. Due to heightened privacy-led restrictions, identifiers as…
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Addition of Foursquare Location Data Empowers Brands to Attribute TV Investments to Physical Outcomes TVSquared, the global leader in cross-platform TV ad measurement, continues to expand the breadth of its data coverage…
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iHeartMedia  announced the launch of a new, first-of-its-kind Private Marketplace. The new Private Marketplace will provide advertisers with programmatic buying access to distribute their marketing to audiences across the most diverse and…
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Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced a new agreement to provide Sun Broadcasting with Comscore's industry-leading local TV measurement currency for all of their Ft. Myers…
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Television leaders are always evaluating how they can improve the viewer experience and ensure quality business outcomes for their advertising partners. That's why Comscore, a trusted partner for planning, transacting and evaluating media…
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Survey Highlights Permanent Shifts in Consumer Behavior Vericast announces proprietary survey findings from its Valassis line of business related to evolving consumer behaviors and media consumption in 2021. Vericast is a leading…
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A Seamless Solution for Marketers to Enrich Privacy-Safe, First-Party Customer Data Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, and Foursquare, the most trusted, independent location…
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Only 16% of consumers said brands handled call volumes and service requests exceptionally well, according to new CallMiner study CallMiner, the leading provider of speech and customer engagement interaction analytics, released a new…
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During February and March, as many countries imposed necessary restrictions on social distancing, a significant majority of consumers turned to contactless card payments for necessary purchases. 79 percent of respondents worldwide say they…
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