Rainier Custom Homes Improves Sales Cycle by 53 Percent with PipelineDeals CRM

Construction Company Builds Effective, Customer-Centric Sales Process

PipelineDeals, the fastest-closing customer relationship management (CRM) software adopted among small and midsize businesses (SMB), was selected by Rainier Custom Homes to streamline its sales process and help continue its legacy of “remarkable” customer service.

“Cutting time-to-close by more than 50 percent is great for high-end, custom home construction deals. It has been possible because our sales process is systematized with PipelineDeals,” said Steve Hettema, CEO of Rainier Custom Homes. “I’m able to wrap my fingers around data, know what’s working, get important client feedback, and ensure our sales process is followed. From the perspective of running a business, PipelineDeals is heaven-sent.”

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Since implementing PipelineDeals, the leading Pacific Northwest construction company, which specializes in new construction and remodeling, streamlined their entire sales process with ease by using CRM features such as Multiple Pipelines to accurately track different sales workflows. Automations features help ensure important tasks in the sales cycle are always completed.

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“PipelineDeals is a great fit for companies like Rainier Custom Homes that are dedicated to building seamless, efficient customer experiences. We design PipelineDeals with that in mind, by offering a customizable, easy-to-use platform,” said JP Werlin, CEO and Co-Founder of PipelineDeals. “In industries with multiple touchpoints, bespoke customer needs, and range of lead times, PipelineDeals has proven to be a building block for building and maintaining business relationships.”

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