Fastbase, Inc., the Google Analytics add-on that has attracted more than half a million users, including thousands of leading brands and hundreds of Fortune 500 companies, is now available to the 150,000 companies and 3.75M users of Salesforce.com. Salesforce clients can now sign into Fastbase, Inc.’s powerful lead database to view their business lead’s information, including LinkedIn profiles and email addresses to help businesses turn website leads into prospects that can be instantly added to the company’s CRM database.

Launched in 2016, Fastbase, Inc.’s Webleads Google Analytics add-on has achieved massive success by providing the B2B industry with invaluable website visitor data. The new Salesforce.com integration provides powerful business intelligence data as companies are now able to transform each website lead into actual prospects, allowing businesses to understand their website’s audience and ultimately close more deals faster.

Marketing analytics software like Fastbase, Inc., have grown in popularity as businesses seek to identify where customers are coming from, what marketing activities are working best, and what digital marketing activities should be explored next. Cofounder and CEO at Heap Analytics, Matin Movassate, emphasizes the importance of using marketing analytics, stating, “Analytics software is uniquely leveraged. Most software can optimize existing processes, but analytics (done right) should generate insights that bring to life whole new initiatives. It should change what you do, not just how you do it.”[2] With Salesforce clients now able to access Fastbase, Inc.’s powerful analytics database, businesses will now be able to not only generate powerful insights, but will also have instant answers on who the best customers are to create better decisions and maximize ROI.

The Fastbase, Inc. Webleads software combines a website’s analytics data with real-time visitor information, allowing businesses to eliminate the guesswork around who is visiting their website. Salesforce clients will be able to access Fastbase, Inc. and export leads to their CRM databases using simple API integration. This software empowers organizations with insights to improve marketing campaigns and understand website visitor behaviors. Fastbase, Inc. products are easy-to-use and implement and give organizations the ability to engage with potential customers, create new market segments, and ultimately increase sales.