WillowTree®, a digital product consultancy creating full stack mobile, web and other digital products for the world’s leading brands, is thrilled to announce that John Carton has joined as Partner and VP to expand its MuleSoft & Salesforce practice. WillowTree®, a digital product consultancy creating full stack mobile, web and other digital products for the world’s leading brands, is thrilled to announce that John Carton has joined as Partner and VP to expand its MuleSoft & Salesforce practice.…

CMX Summit 2021 will Focus on the Rise of Community-Driven Business Bevy, the only enterprise virtual, hybrid, and in-person event community platform, and CMX, the world’s largest network of professional community builders, announced today that CMX Summit 2021 will take place from August 31–September 2, 2021. As the premier conference for community professionals and those interested in building communities, CMX Summit 2021 is the must-attend-event of the year for anyone that would like to better understand and…

Skyflow announced Amruta Moktali, an experienced product leader with successful stints at Cleo, Salesforce, Topsy Labs, and Microsoft, has joined Skyflow as Chief Product Officer. Moktali will lead all product and design of Skyflow’s data privacy vault for enterprise, fintech and healthcare companies. Moktali’s appointment is in response to the company’s rapid growth in demand since emerging from stealth last summer and raising Series A funding in December. She joins an experienced executive team that includes founder…

Seven-year partnership establishes Salesforce as an official partner of Team USA, LA28 and NBCU Salesforce, the global leader in CRM, today announced a new, multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. Salesforce also announced a partnership with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. Marketing Technology News: MarTech Interview with Kim Sneum Madsen, CEO of Umbraco As a Founding Partner of the LA28 Olympic and…

Enabling Global Organizations to Provide Immediate and Accurate Customer Support Language I/O, powering meaningful conversations between global organizations and their customers, today released  its multilingual chatbot for Salesforce. Live chat is expected to grow by 87% over the next 12-18 months and real-time conversations help increase the customer retention rate by 50%. What's more, analysts have predicted that by this year, 85% of customer service interactions will be automated via chatbots. Marketing Technology…

The first customer in France to use Sustainability Cloud, the platform analyzes the greenhouse gas emissions of ISDI’s Paris training center and its visitors ISDI, a Salesforce-approved global training organization, has collaborated with Salesforce and Accenture (NYSE: ACN) to help analyze its carbon footprint and reduce its impact on the environment with Salesforce Sustainability Cloud. The data-driven insights on greenhouse gas emissions provided by the platform have helped ISDI implement a…

VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings. Bubblebox is one of the leaders in delivering Salesforce multi-cloud services. The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce's core clouds of marketing, sales, service and community. With the addition of Bubblebox, Allant is now positioned to deliver high-value, tailored solutions and…

Tailored technology integrated into Financial Services Cloud enables the industry's transition to digital-first, helping deals get done from anywhere Provides bankers with stronger productivity, collaboration and compliance capabilities AI-based research tool allows bankers to uncover key client and prospect relationships Salesforce, the global leader in CRM, today announced Corporate and Investment Banking for Financial Services Cloud, new technology to help bankers and deal teams deepen relationships with clients,…

Salesforce appoints first-ever Director of Ocean Sustainability to expand its global impact on behalf of oceans. New data tool from The Benioff Ocean Initiative in partnership with Tableau showcases how much and what types of plastic are being captured in the world’s waterways, and how this data can be used for change.  Salesforce research reveals that people care deeply about the health of oceans, with 9 in 10 believing long-term ocean health will impact their lives. Oceans are one of the earth’s…

Quark.ai delivers automated customer issue resolutions with speed and accuracy Quark.ai today announced it has launched Quark.ai Autonomous Customer Support on Salesforce AppExchange, empowering enterprise customers to interpret complex customer cases and automatically provide customer support resolutions with accuracy and speed, enabling existing Quark.ai customers to report higher Customer Satisfaction (CSAT) and significantly lower support costs.  Quark.ai's unique IP enables the platform to be deployed at High-Tech and…

London-based software company Avnio, unveils Tables to help organisations increase productivity, drive insights and create actionable, quality Salesforce data in a single user interface Avnio, the leading provider of RFP response and automation software, has today announced Tables, a new cloud-based tool enabling users to see and manage their RFP data more effectively through Salesforce. Available immediately to businesses worldwide, Tables will further widen the company’s Accelerator Suite of products – including Avnio RFx…

Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch more in this weekly MarTech Series highlight:  ______ MarTech Quote-of-the-Week! Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For…

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “As recent industry news affirms, the impending…

The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. The combination effectively up-ends traditional, consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing speed and affordability. Salesforce Marketing Technology News:5 Ways Marketing Operations…

Annex Cloud’s Customers Can Now Benefit from Powerful Loyalty Management that Drives Customer Retention Accessible Through Salesforce AppExchange Annex Cloud today announced it has launched Annex Cloud Loyalty for Marketing Cloud on Salesforce AppExchange, enabling businesses to leverage comprehensive, data driven loyalty management capabilities built to engage and bond customers across the spectrum of digital touchpoints. Integrated directly with Salesforce, Annex Cloud Loyalty for Salesforce Marketing…

Salesforce the global leader in CRM, today announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections opening keynote today at 9:00 a.m. PT. As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses' marketing budget is following suit,…

Salesforce , the global leader in CRM, announced that Salesforce has been positioned by Gartner as a Leader in its 2021 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce Marketing Cloud. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software "Today's digital-first customer expects companies to understand their needs and engage them with relevancy," said Michael Kostow, EVP & GM, Marketing Cloud, Salesforce.…

Samsara, the pioneer of the Connected Operations Cloud, announced Sarah Patterson as the latest addition to the company's executive team — joining the company as chief marketing officer. Patterson joins Samsara from Salesforce, where she spent over 12 years and most recently served as executive vice president of CRM and cross-product marketing, which included leading all aspects of marketing for Salesforce's Sales Cloud and Service Cloud. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in…

ForgeRock®, a global digital identity leader, today announced the appointment of Chris Lyon as senior vice president and global head of engineering. In his new role, Lyon will lead global engineering and report to ForgeRock’s chief product officer (CPO) Peter Barker. Marketing Technology News: MarTech Interview with Rory Cutaia, Founder, Chairman, President & CEO at Verb Technology… “Chris is an innovative engineering leader with an impressive track record of delivering enterprise-grade solutions for the cloud era…

Qwil Messenger’s customers can now benefit from managing chats with their clients directly from Salesforce Qwil Messenger today announced it has launched a new connector on Salesforce AppExchange, empowering customers to integrate their branded client chat service with Salesforce. Marketing Technology News: Botco.ai Named TiE50 Award Winner at TiEcon “Qwil Messenger is a welcome addition to AppExchange, as they power digital transformation for customers with secure and safe communications” The Qwil Messenger…