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Salesforce

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

Marketing Artificial Intelligence Institute announced the second Marketing Artificial Intelligence Conference (MAICON) event will take place Sept. 13-14, 2021. This year's event, which includes more than 20 speakers, will be an all-digital experience. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals MAICON 2021 will include over a dozen main stage and breakout sessions by industry leaders, all with the singular goal of helping marketers understand, pilot and successfully…

WillowTree® Welcomes John Carton, Partner and VP to Expand its MuleSoft & Salesforce Practice

WillowTree®, a digital product consultancy creating full stack mobile, web and other digital products for the world’s leading brands, is thrilled to announce that John Carton has joined as Partner and VP to expand its MuleSoft & Salesforce practice. WillowTree®, a digital product consultancy creating full stack mobile, web and other digital products for the world’s leading brands, is thrilled to announce that John Carton has joined as Partner and VP to expand its MuleSoft & Salesforce practice.…

Coalition Expands Its C-Suite With First Chief Marketing Officer Hire

Dylan Steele, experienced VP from Splunk and Salesforce, joins Coalition to drive global marketing strategy Coalition, the leading cyber insurance and security provider, today announced it has appointed Dylan Steele as Chief Marketing Officer (CMO). Steele is an accomplished marketing executive with experience leading marketing efforts for high-growth technology companies, including Salesforce and Splunk. As CMO, he will oversee global marketing strategy as Coalition expands its reach and range of offerings to new…

Bevy Announces CMX Summit 2021; Initial Lineup Of Confirmed Speakers Include Community Leaders From Salesforce, Microsoft, And HubSpot

CMX Summit 2021 will Focus on the Rise of Community-Driven Business Bevy, the only enterprise virtual, hybrid, and in-person event community platform, and CMX, the world’s largest network of professional community builders, announced today that CMX Summit 2021 will take place from August 31–September 2, 2021. As the premier conference for community professionals and those interested in building communities, CMX Summit 2021 is the must-attend-event of the year for anyone that would like to better understand and…

Salesforce Partners with Team USA, the LA28 Olympic and Paralympic Games, and NBCUniversal

Seven-year partnership establishes Salesforce as an official partner of Team USA, LA28 and NBCU Salesforce, the global leader in CRM, today announced a new, multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. Salesforce also announced a partnership with NBCUniversal to support its Olympic and Paralympic coverage across platforms for the next seven years. Marketing Technology News: MarTech Interview with Kim Sneum Madsen, CEO of Umbraco As a Founding Partner of the LA28 Olympic and…

Language I/O Introduces a Multilingual Chatbot for Salesforce

Enabling Global Organizations to Provide Immediate and Accurate Customer Support Language I/O, powering meaningful conversations between global organizations and their customers, today released  its multilingual chatbot for Salesforce. Live chat is expected to grow by 87% over the next 12-18 months and real-time conversations help increase the customer retention rate by 50%. What's more, analysts have predicted that by this year, 85% of customer service interactions will be automated via chatbots. Marketing Technology…

MarTech Interview with Anda Gansca, Co-Founder and CEO of Knotch

Hi Anda, you are one of the top MarTech CEOs in the industry. Tell us about your journey and how you arrived at Knotch. The seed for Knotch was planted during my experience as a young immigrant in America, when much of what I experienced through targeted ads, read in publications, and watched in media/tv was not impactful or relevant to me. That led to my interest in helping brands improve their content marketing efforts and to building the Knotch Content Intelligence Platform to help them do that.  We started by…

Salesforce and Accenture Help ISDI Reduce its Environmental Impact and Increase Sustainability Awareness of its Customers

The first customer in France to use Sustainability Cloud, the platform analyzes the greenhouse gas emissions of ISDI’s Paris training center and its visitors ISDI, a Salesforce-approved global training organization, has collaborated with Salesforce and Accenture (NYSE: ACN) to help analyze its carbon footprint and reduce its impact on the environment with Salesforce Sustainability Cloud. The data-driven insights on greenhouse gas emissions provided by the platform have helped ISDI implement a…

Nucleus Research’s 2021 Marketing Automation Value Matrix Highlights Vendors Meeting New Consumer Demands

Demand for cloud-based marketing automation solutions continues to grow as consumers seek out personalized customer experiences no matter the marketing channel they’re on. With a focus on achieving true end-to-end customer experience, vendors have expanded customer visibility through customer data platforms and integrations, according to Nucleus Research’s 2021 Marketing Automation Value Matrix. Marketing Technology News: Entravision Communications Corporation Expands Global Digital Footprint Through Acquisition Of……

Salesforce Expands Its Financial Services Offerings for Corporate and Investment Banking

Tailored technology integrated into Financial Services Cloud enables the industry's transition to digital-first, helping deals get done from anywhere Provides bankers with stronger productivity, collaboration and compliance capabilities AI-based research tool allows bankers to uncover key client and prospect relationships Salesforce, the global leader in CRM, today announced Corporate and Investment Banking for Financial Services Cloud, new technology to help bankers and deal teams deepen relationships with clients,…

Salesforce Accelerates Ocean Sustainability Efforts

Salesforce appoints first-ever Director of Ocean Sustainability to expand its global impact on behalf of oceans. New data tool from The Benioff Ocean Initiative in partnership with Tableau showcases how much and what types of plastic are being captured in the world’s waterways, and how this data can be used for change.  Salesforce research reveals that people care deeply about the health of oceans, with 9 in 10 believing long-term ocean health will impact their lives. Oceans are one of the earth’s…

Aprimo Introduces Actionable Marketing Calendar to Help Brands Get a Comprehensive View into All Planned, In-Flight, and In-Market Campaigns

Aprimo, a global leader in digital asset management (DAM) and work management solutions, announced a new marketing calendar that brings broader functionality and additional capabilities to its content operations platform. The Aprimo Marketing Calendar adds an actionable, flexible layer to its work management solution, providing marketers a single, comprehensive view of all projects in production, in flight, and in market. "Aprimo's new Marketing Calendar is a game-changer, not only does it provide marketers the visibility…

goDeskless Introduces OneCloud Platform with Enhanced AI-Driven Framework

goDeskless, a leading provider of connected business experience for the deskless workforce, recently announced the addition of OneCloud to its product suite. This new cloud version introduces an enhanced AI-driven framework for automated field resource mapping and brings the experience of on-demand economy applications to the B2B industry. "We are very proud to announce the release of the goDeskless OneCloud platform, which changes the way businesses engage with customers in the field via our new Last Mile on-demand…

Avnio Launches New Solution Enabling Businesses to Supercharge Salesforce Data

London-based software company Avnio, unveils Tables to help organisations increase productivity, drive insights and create actionable, quality Salesforce data in a single user interface Avnio, the leading provider of RFP response and automation software, has today announced Tables, a new cloud-based tool enabling users to see and manage their RFP data more effectively through Salesforce. Available immediately to businesses worldwide, Tables will further widen the company’s Accelerator Suite of products – including Avnio RFx…

Marketing Technology Highlights of The Week: Featuring ON24, Teradata, Simon Data, Salesforce and more!

Every business today relies on various sources of data to drive better marketing and sales initiatives. Which data trends will be a priority through 2021 as marketers utilize better martech practices to meet evolving market dynamics? Catch more in this weekly MarTech Series highlight:  ______ MarTech Quote-of-the-Week! Every marketer is hyper-focused on creating a great customer experience. But without the right tools, it can be challenging to thoroughly track customer engagement throughout the entire lifecycle. For…

Dentsu Announces the Integration of Its Identity Resolution Platform, Merkury, with Salesforce’s Customer Data Platform

Dentsu and Merkle, dentsu international’s customer experience management (CXM) service line, announced it has completed the integration of Merkury, its identity resolution and data platform, into the Salesforce Customer Data Platform (CDP). Brands using Salesforce CDP will now be able to capture, unify, and activate their customer data across all channels without reliance on third-party cookies. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award “As recent industry news affirms, the impending…

Salesforce and Proof Analytics Deliver Fast, Scalable, Agile Marketing Optimization

The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. The combination effectively up-ends traditional, consulting-based delivery of marketing mix modeling and similar analytics, replacing slow and expensive solutions with blazing speed and affordability. Salesforce Marketing Technology News:5 Ways Marketing Operations…

Annex Cloud Announces Annex Cloud Loyalty for Marketing Cloud on Salesforce AppExchange, the World’s Leading Enterprise Cloud…

Annex Cloud’s Customers Can Now Benefit from Powerful Loyalty Management that Drives Customer Retention Accessible Through Salesforce AppExchange Annex Cloud today announced it has launched Annex Cloud Loyalty for Marketing Cloud on Salesforce AppExchange, enabling businesses to leverage comprehensive, data driven loyalty management capabilities built to engage and bond customers across the spectrum of digital touchpoints. Integrated directly with Salesforce, Annex Cloud Loyalty for Salesforce Marketing…

Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster

Salesforce the global leader in CRM, today announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections opening keynote today at 9:00 a.m. PT. As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses' marketing budget is following suit,…

Salesforce Positioned as a Leader in 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs

Salesforce , the global leader in CRM, announced that Salesforce has been positioned by Gartner as a Leader in its 2021 Magic Quadrant for Multichannel Marketing Hubs. Salesforce was evaluated for its Salesforce Marketing Cloud. Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software "Today's digital-first customer expects companies to understand their needs and engage them with relevancy," said Michael Kostow, EVP & GM, Marketing Cloud, Salesforce.…