Browsing Tag

Salesforce

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

IntelligenceBank Launches A NEW Salesforce Connector

Giving sales teams instant access to the latest approved marketing content IntelligenceBank, the leading marketing operations platform, announced the launch of the IntelligenceBank Salesforce Connector Lightning Component which enables sales and marketing teams to work more efficiently together. Marketing Technology News: Imprivata and Emerging Global Technologies bring Digital Identity Technology to Healthcare Providers… Based on IntelligenceBank's robust API, the Salesforce Connector…

CLOUDSTREET Announces Easy Salesforce.com Products Integration App For WordPress Websites

Integrating Salesforce with WordPress websites just got a great deal easier with the latest WebQuip version from CLOUDSTREET. Focused on deep website development and Salesforce integration, CLOUDSTREET uses its expertise to help websites work as hard and efficiently as their owners. Instantly Increases Sales Productivity There are no additional system requirements, and with its plug-and-play capability, WebQuip is easy to install. Once WebQuip is integrated on a website, the administrator has a wealth of tools at their…

Persistent Ranked As a Leader In Multiple Categories In ISG Provider Lens™ Report 2021 for Salesforce Ecosystem Partners

Persistent Systems  has placed as a Leader by leading global technology research and advisory firm Information Services Group (ISG) in ISG Provider Lens™ report 2021 for Salesforce Ecosystem Partners. Persistent is a Leader in the categories of Implementation Services for Marketing Cloud Midmarket, Implementation Services for Core Cloud Midmarket, and Managed Application Services Midmarket in the U.S. and Germany. The ISG Provider Lens™ reports provide an objective, data-driven assessment of technology and service…

Akamai Launches COVID-19 Vaccine Management Solution Built on Salesforce Vaccine Cloud

Vaccine Edge for Salesforce Vaccine Cloud enables systems to effectively and quickly scale, allowing a large number of users to simultaneously register for online appointments Akamai Technologies, Inc., a trusted solution for protecting and delivering digital experiences, today announced it has developed Akamai Vaccine Edge ("Vaccine Edge") for Salesforce Vaccine Cloud, to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions scale their online distribution of COVID-19…

Raytion Announces the Availability of Its Enterprise Search Connectors for ServiceNow AI Search

Raytion, an internationally operating IT business consultancy specialized in search-based solutions and content integration, announces the general availability of its Raytion Enterprise Search Connectors for ServiceNow AI Search. AI Search is included in ServiceNow's newly released Now Platform Quebec release. The Raytion Connector Hub for AI Search allows all 45+ Raytion Enterprise Search Connectors to integrate content from external third-party information systems into the ServiceNow platform. The Raytion Connector Hub is…

Morphisec Raises $31M Funding Led by JVP to Enable Every Business to Simply and Automatically Prevent the Most Dangerous Cyberattacks

Morphisec, a leader in cloud-delivered endpoint and server security solutions, today announced that it raised $31 million in funding led by JVP. Other existing investors, including Orange and Deutsche Telekom Capital Partners, also participated in the funding. Morphisec, deployed on over 7 million endpoints, offers enterprises cutting-edge cyber prevention that automatically stops the most dangerous attacks in an automated and easy-to-manage manner without any impact on users, performance, or IT teams, while conserving…

Nearly Half of CMOs Struggle to Prove Marketing’s Impact on Revenue, Says New Report

Technology-focused marketing consultancy and marketing-led customer experience pioneer DemandLab has released The CMO’s Challenge: Revenue Attribution From a Leadership Perspective. This new Insights Report examines the results of a recent survey of seasoned marketing leaders on the topic of marketing attribution and explores the story behind the numbers. Today, marketing leaders are increasingly assuming a more substantial role in corporate leadership, specifically with regards to revenue generation. Yet CMOs continue to…

Mulberry Selects SurveyMonkey’s GetFeedback Platform To Power Its Agile Customer Experience Program

SurveyMonkey , a leader in agile software solutions for customer experience, market research, and survey feedback, today announced that Mulberry, a global luxury lifestyle brand, has selected SurveyMonkey’s GetFeedback platform to power its customer experience (CX) program. Compared to service-heavy CX offerings, the GetFeedback platform is a powerful yet easy-to-use agile CX solution that helps organizations set up their CX program within days—not months—to quickly understand and act on customer insights. Leveraging…

Proof Analytics Expands Go-To-Market Alliance with Salesforce, Delivers Award-Winning Proof BusinessGPS™ on the Salesforce Platform

Proof BusinessGPS on Salesforce includes full-scale campaign planning, budgeting and approvals, KPI tracking, and causal analytics that enable predictive and prescriptive marketing optimization Seamless, automated downloads of key commercial data directly from a customer's Salesforce Clouds, Datorama, Tableau, as well as many other data sources Salesforce: "Proof has done for analytics what Tableau did for data visualization. We see Proof as the 'missing piece' to deliver true closed-loop marketing." Gibraltar CMO Debbie…

Qumu Hires Chief Revenue Officer to Drive Global Revenue Growth

Qumu Corporation, a leading provider of cloud-based enterprise video technology for organizations of all sizes, today announced that Lauren Goldstein has joined the Qumu leadership team as Chief Revenue Officer. Goldstein will lead Qumu’s global sales organization as Qumu ramps up growth to help companies meet the need for video-based collaboration and engagement with employees, customers and partners. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy…

Hoylu Welcomes Eugene Feldman as the VP of Marketing

Hoylu, a leader in visual collaboration solutions for distributed teams, announces Eugene Feldman joining the company as VP of Marketing effective today. Feldman comes from Salesforce where he most recently served as Senior Manager of Product Marketing. Over the course of his career, Feldman served in several senior roles in marketing, strategy, and analytics in the SaaS industry. Feldman will focus on growing Hoylu’s SaaS business worldwide. Marketing Technology News: Vertex Welcomes Sal Visca as Chief Technology Officer…

Confluent Appoints Stephanie Buscemi Chief Marketing Officer

Former Salesforce CMO to lead and scale Confluent’s marketing organization to drive company through next phase of growth Confluent, Inc., the event streaming pioneer, today announced that Stephanie Buscemi will join the company as CMO. Stephanie joins Confluent from Salesforce where she most recently served as global CMO. Over her career, she has served in executive leadership and senior marketing roles within the enterprise applications, analytics and business intelligence, cloud, mobile, and database…

Salesforce Grants Equity Awards to Acumen Solutions Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of Acumen Solutions. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. With Acumen Solutions' deep industry knowledge and expertise, Salesforce Professional Services will be able to deliver even greater value and success for Salesforce…

RingCentral Introduces Direct Calls from Salesforce

Sales agents can now manage customer conversations directly from Salesforce for increased efficiency and productivity RingCentral, Inc., a leading provider of global enterprise cloud communications, video meetings, collaboration, and contact center solutions, announced the release of in-app calling for Salesforce. The new feature enables sales agents to make, transfer, and control phone calls directly from Salesforce, resulting in increased productivity and efficiency, and empowering sales agents to drive improved…

Saggezza Salesforce Practice Surges as Companies Engage Customers Remotely Amid COVID-19

Practice area earns over 80 certifications and grows to 18 employees in first year as it propels digital transformation initiatives As COVID-19 accelerated digital transformation initiatives across the country, companies turned to established technology platforms that could provide an instant impact and help them meet their business goals. In response, Saggezza, a global technology solutions provider and consulting firm, founded its Salesforce Practice to help clients make data-driven decisions, optimize CRM investment, and…

Atos Grows Its Salesforce Capabilities and Completes the Acquisition of Profit4sf

Atos announced that it has completed the acquisition of Profit4SF, a Dutch-based technology and management consulting company specializing in Salesforce enterprise implementations for its customers across the Netherlands. With this transaction, Atos re-affirms its ambitions to grow its expertise on Salesforce technologies across the globe, following the acquisitions of Eagle Creek and Edifixio in 2020. Marketing Technology News: Consumers Call Berocca to the Door in an ‘Actionable Audio Ad’ First On an operational level,…

XCentium Announces New Vice President of Marketing and Sales, Accelerating Growth Plans

Digital industry veteran, Jake DiMare, joins XCentium to lead marketing and business development Award-winning digital consulting firm XCentium, welcomed industry veteran Jake DiMare, to their executive team this week. Jake's responsibilities will include marketing and sales leadership and accelerating XCentium's growth by developing new channels and capabilities while shaping its marketing and sales strategy. With over fifteen years of experience in the digital agency space and specializing in content, commerce, and…

Postal Adds Virtual Events to Experience Marketing Platform

Postal is proud to announce the launch of the Postal Event Marketplace, a new product offering in it’s Experience Marketing Platform where direct mail, gifts, company swag, and now, memorable virtual events come together in one place to help sales and marketers break through the noise of saturated digital channels. With the launch of Postal Events, customers can now book talent from hundreds of options, manage the invite and registration process, and trigger the automatic sending of attendee event kits to ensure they land…

New Research Shows Increased Velocity and Virtual Development Create Fresh Challenges For Salesforce Delivery Teams in 2020

Copado’s 2021 State of Salesforce DevOps Report Finds that Digital Transformation Accelerated, Software Teams Moved Faster and Quality Suffered During the Pandemic Copado, a leading DevOps platform powering the world’s largest digital transformations, today released the findings from its second “State of Salesforce DevOps” report, which provides insight into the development practices that lead to high-performing organizations. The report, sponsored by Copado and executed and analyzed by Beagle Research, is based on…