Marketing Technology Highlights of The Week: Featuring Salesforce, WPP, HP and more!

At a time when marketing and martech budgets cuts are prevalent, how can modern day B2B tech marketers scale and achieve goals? Find out more in this week’s martech and marketing highlight:

Marketing Quote-of-the-Week!

The future of B2B marketing is undeniably exciting! The digital platform shift will continue, with more businesses moving towards online platforms and e-commerce solutions. Embracing technology, particularly AI, will be crucial. AI-powered virtual assistants, automation, and personalized experiences will become the norm. Creativity through tech and AI without losing the human touch will be paramount.

Lina Tonk, Chief Marketing Officer @ Recurly

Top MarTech News of The Week: 20th May to 24th May

MarTech QnA with the Expert

Read More

We are at a pivotal moment for B2B marketing teams, with high and escalating inflation, many companies are staying flat or cutting back on their marketing spend. To grow at an accelerated pace, B2B organizations need to reuse, scale, and execute seamlessly. The go-to-market engine needs to operate smoothly and importantly there can be no break between awareness, demand, opportunity, sale, and ongoing customer success.Susan Ganeshan, Chief Marketing Officer @ Emplifi


MarTech Articles Customer Data, In-App Measurement, B2B Buying Groups and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 201: Optimizing B2B Sales with Alex Varel, Chief Revenue Officer at Multiverse

Episode 200: B2B buying and selling habits with Raul Murguia, Sr Dir of Integrated Marketing for LinkedIn Sales Solutions



Brought to you by
For Sales, write to:
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.