B2B Marketing

Intentsify, the Intelligence Activation Platform and Demand Activation Programs provider, announced the launch of its brand-new website, designed to streamline and enrich the site visitor experience. "We’re thrilled to announce the launch…
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Looking for a few proven re-branding best practices? Rachel Meranus, CMO at Transfix has you covered: ______ Welcome to this MarTech Series chat Rachel, tell us more about your marketing journey and what’s it been like being a 4X…
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Poorvi Shrivastav, GM and VP of Service Hub at HubSpot chats about a few trending customer service and customer experiences best practices in this catch-up: ________ Welcome to this MarTech Series chat Poorvi – tell us about your…
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Mind reading isn’t just reserved for vampires, wizards and Professor X. B2B marketers can conquer this superpower too… to an extent. They can identify the thoughts of their audience, sense their interest, learn what they want and how to…
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Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
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Vinay Bhagat, CEO at TrustRadius emphasizes the importance of intent data in a typical B2B buying-selling environment in this quick catch-up with MarTech Series: ________ Welcome back to this 2022 MarTech series chat, Vinay, we’d love…
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Jennifer Johnson, CMO at Illumio chats about the importance of leveraging better narratives and storytelling experiences to drive marketing output in a digital-first environment: ________ Welcome to this MarTech Series chat, Jennifer,…
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Ritu Kapoor, CMO at Lob chats about a few of the most common martech and marketing misconceptions in this quick catch-up: __________ Welcome to this MarTech Series chat Ritu, tell us about yourself and your foray into marketing? My…
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B2B CMOs should drive alignment across the ecosystem to shape their company's future According to new research unveiled at Forrester's  B2B Summit North America, B2B CMOs are increasingly playing a critical role in driving sustainable and…
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Improved Digital Strategies and a Data-Driven Audience Approach Drives B2B Marketing Success Anteriad announced that the company has helped client SHRM increase ROAS by 400% with expansion to the digital email marketing channel and a…
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DemandScience will present case study sessions with two of the world’s elite B2B technology organizations at one of the year’s most important B2B marketing and sales events DemandScience, a global B2B data company that partners with…
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Neumann brings significant experience in brand innovation and data-driven consumer and B2B marketing RentPath , a Redfin company, and leading marketing technology and services platform for the residential rental industry, announced the…
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B2B Marketing Execs Show Significant Interest in CTV Marketing, Cite Concern About the Loss of Third Party Cookies and Need for Data-Driven Insights Stirista, the leader in data-driven SaaS marketing solutions, revealed the major findings…
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Angeley Mullins, CMO & CGO at Latana chats about new age marketing skills and practices that marketing teams should adopt more of in this catchup: ________ Welcome to this MarTech Series chat Angeley, tell us more about yourself…
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Amanda Mountain, Global Vice President at SAP Digital Commerce chats about a few marketing practices that take precedence over others in today's B2B environment is this short catch-up: _______ Welcome to this MarTech Series chat,…
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Jeff Kupietzky, CEO at Jeeng chats about a few digital publishing trends to watch out for in 2022 in this quick catch-up: ___________ Welcome to this MarTech Series chat Jeff, we’d love to hear more about your journey in the B2B…
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Dan Levin, President, COO and co-founder at ViralGains chats about a few top trends in adtech and the overall digital ad marketplace: ________ Welcome to this MarTech Series chat Dan, tell us about ViralGains and what inspired the…
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As entrepreneurs prepare for technology improvements, B2B marketing is getting more competitive. In addition, the Internet of Things is altering the B2B marketing environment and opening up new avenues for innovation for B2B marketers. …
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MeritB2B today announced the company’s new name, Anteriad, and new brand positioning at their annual PowerB2B Growth Summit. Anteriad, meaning “pointing forward”, accurately represents both the company’s forward-looking approach, and their…
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Advertising platform and analysts prove that the evolution of ABM is a buying group focused strategy Influ2, the first Person-Based Advertising (PBA) platform, announced that independent research firm, Forrester, cited it as an early stage…
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