B2B Marketing

Industry-leading integration redefines holistic webinar marketing in the age of remote work Act-On Software, the leading growth marketing automation platform, announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing…

Leadspace, the leading B2B customer data platform provider, announced that their unique segment building utility is generally available for customers using their Leadspace On-Demand application. This announcement comes with their Fall 2020 product release, which also includes updates to their custom data ingestion engine and enterprise account mastering solution. “We think our data agnostic approach to solving modern B2B marketing and sales challenges allows us to build the ultimate segmentation hub,” explains Leadspace…

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

With over 35 virtual sessions the day-long experience will feature an all-star lineup of leaders from innovative brands and organizations to help small businesses do more business For more than 60 years, American Express has been committed to supporting the small business community. American Express is continuing that commitment with a unique virtual experience, bringing resilient entrepreneurs together from coast to coast for “Business Class LIVE: Summit for Success” on October 20, 2020. While the Summit is typically held…

If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings. How many of you have had that call: the low bandwidth, dropping every third word, frozen faces call? And how much better is the great bandwidth, crystal-clear call in comparison? Like every other business function, your ABM program has also gone from the office into the home. And there’s a good chance that as your revenue team builds their…

Rethinking familiar approaches to selling and building anew will be critical to the B2B revenue engine To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester released Planning Assumptions 2021. As B2B executives build their annual plans for 2021, Forrester's SiriusDecisions Planning Assumptions will help leaders uncover key trends to prioritize their resources and investments in the year ahead. Marketing Technology News: Click4Advisor Launches Browser-based…

Knowmad Digital Marketing, a leading digital marketing agency that focuses on goal-oriented B2B marketing designed to drive and convert website traffic into sales opportunities, has been named a HubSpot Platinum Solutions Partner. Marketing Technology News: Instagram and Facebook Selling Come To GoDaddy Ecommerce HubSpot, a leading growth platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support. The Solutions Partner Program is an ecosystem of inbound…

Partnership Gives Marketers Access to Stirista’s Unique B2B Dataset of More Than 30 Million Professionals and More Than 22 Million Businesses via Narrative’s Data Streaming Platform To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry leading identity-driven mapping, segmentation and authoritative B2B data assets of Stirista into the Narrative data streaming platform. “Business contact data is more important than ever as…

"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please tell us about the role and team / technology you currently handle at Allocadia. As CMO,  I oversee our entire marketing function and partner with our executive team on our company’s vision and market strategy to drive growth. Our marketing team is broken down into three core areas - demand gen, corporate and product marketing, supported by a…

Running a successful B2B Online Marketing campaign doesn’t have to take up all of your time and resources or break the bank.

Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space Metadata.io, the autonomous demand generation platform, announced it raised $6.5M in an oversubscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc)…

ECRM, the global leader in driving long-term, critical business relationships for retail, foodservice, and pharmacy/medical markets, announced it has hired global B2B marketing veteran John van der Valk as CEO of its European business. In his role, Van der Valk will lead ECRM Europe’s expansion, and will further develop the portfolio of products that streamlines the interactions between buyers and sellers. He reports to ECRM CEO Greg Farrar. Marketing Technology News: Mintegral SDK Going Open-Source For Increased…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Merkle (B2B Marketing), Zendesk (CRM), Gong (Sales Intelligence), Agillic (Marketing Automation), and Walmart (E-commerce). Merkle B2B Unveiled: Dentsu Aegis Network’s New B2B Powerhouse Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a…

Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic integration that delivers B2B brand creation and activation on a global scale, making it easier for marketers to enable end-to-end business marketing solutions. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy B2B represents a large ($120 billion)…

27 top Martech Leaders who shared their marketing and sales generation ideas with us. These top martech leaders offered unique insights for martech professionals in coping with COVID-19 disruptions.

BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight. As leaders in account-based advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning BBN will be able to tap into the power of programmatic ads and provide improved precision and results for clients.…

Entrepreneurs from all over the world dream of making it in San Francisco and Silicon Valley. In garages, coffee shops, and shared workspaces in Bangalore, Berlin, and Bat Yam, entrepreneurs aspire to relocate to California and receive funding from local Venture Capitalists to turbocharge their start-up. For me, San Francisco and the valley has always been home. I was born near Pacifica, a coastal town 15 miles south of San Francisco on highway one and raised around the San Francisco bay area for most of my…

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Tim, please tell us about your vision for B2B martech. We’re in the middle of a major industry shift. Marketers want all-in-one platforms over best-of-breed integrations because, at the end of the day, integrations can only do so much. Marketers are hungry for a single source of truth, and that’s our vision for the future of marketing. Terminus is building the…

Empowering B2B marketers to optimize pipeline and revenue growth through better analytics CaliberMind, a B2B Marketing Intelligence Software, announced a $2.0M seed round extension led by Newark Venture Partners and Falmouth Ventures. CaliberMind empowers B2B marketers to optimize pipeline and revenue growth through their customer data solution. Their platform eliminates reporting silos and provides customers clean data to fuel their buyer journey insights, discover real return on marketing investment, and measure marketing…

Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot…