B2B Marketing

EuroDSP and ReverseAds to enhance BBN’s media buying capabilities and offering BBN, the world’s B2B agency, announced today it has added two new Strategic Partners, EuroDSP and ReverseAds, to bolster its global media buying capabilities…
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Book Recognizes that Accounts Don’t Buy; People Do and Provides Fresh, Buyer-Driven Approach to B2B Marketing Integrate, the leader in Precision Demand Marketing (PDM) announced at B2B Sales & Marketing Exchange (B2BSMX), the launch of…
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Jason Seeba, Chief Marketing Officer at mParticle talks about the importance of building customer-centric marketing cycles in this quick catch-up: _________ Welcome to this MarTech Series chat, Jason, tell us more about your new role…
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The Pedowitz Group LLC, a leading digital consulting firm, announced that it has agreed to acquire BizMark, CT LLC, one of the nation’s top B2B marketing and communications agencies. The Pedowitz Group LLC, a leading digital consulting…
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B2B data company’s solutions recognized with Best Feature Set and Best Relationship accolades DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has…
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Laura Bassett, Vice President, Product Marketing at NICE CXone shares some views on the evolving need to drive enhanced end-to-end customer experiences: _________ Welcome to this MarTech Series chat, Laura, tell us about your marketing…
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This week, the Business Intelligence Group named Anteriad a winner of Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve…
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Welcome to this MarTech Series chat, Lynne, we’d love to get to know, tell us about yourself and your journey in the B2B tech market, what’s it like as second time CMO of Acquia… My journey as the CMO of Acquia started back in 2008.…
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Eric Williamson, CMO at CallMiner talks about the key changes impacting how B2B marketing teams function based on evolving customer and market trends: ________ Hi Eric, tell us about your marketing journey and more about being CMO at…
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Partnership Delivers Major Pipeline Improvements with Strategic Focus on Target Accounts and Buying Groups Anteriad announced that customer OpenText earned more than 6X ROI from a five-year strategic partnership that has dramatically…
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Can improved martech investments lead to higher marketing revenue? And are DAM platforms all they promise to be? Catch more in this latest martech weekly highlight: ________ MarTech Quote-of-the-Week! The more you can fully articulate…
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Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: __________ Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B…
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Our world; a cocoon for technological advancements. Do you know the Internet of things (IoT) comprises a major part of that cocoon? Internet of Things or IoT helps connect every aspect of our lives with the internet. If used correctly,…
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Live commerce leader adds ex TikTok exec to growing list of strategic senior leadership hires Firework, the leading livestreaming commerce and digital transformation platform, announced that it has hired Meg Siegel as its new Vice…
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Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo's latest enhancements: __________ Welcome to this…
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Josh Dorward, Managing Director at Cloudinary and (former CEO/Co-founder at Indivio, acquired by Cloudinary) takes us through Indivio's journey and takeover while sharing a few thoughts on the growing use of video in B2B: _______…
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Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick chats about a few high priority areas that modern-day B2B marketers need to strengthen in this quick catch-up with MarTech Series: _______ Welcome to…
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I’ve led my company through two major rebrands in two years. Each were dramatically different. While it might make sense to create a completely new name and brand treatment including colors, logo and website design, other times, a brand…
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Maurizio Angelone, CEO at DigitalReef chats about a few mobile and online marketing practices in this short Q&A: _________ Welcome back to this 2022 MarTech Series chat series, Maurizio, we’d love to hear about some of your most…
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Gaurav Chand, Chief Marketing Officer at Cognizant chats about the need for more connected experiences and what B2B marketers need to do to drive this marketplace demand: _______ Welcome to this MarTech Series chat Gaurav, tell us about…
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