B2B Marketing

Independent Research Firm Gives InsideView the Highest Score Possible in 14 Criteria Including Data Management, Data Validation, and Product Roadmap and Vision Today InsideView announced that it has been named a leader in The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. The Forrester Wave scored the InsideView offering a 5/5 in 14 of the 24 evaluation criteria, including in data management, defined as “data management, hygiene, and integration capabilities are superior compared with others in this evaluation…

Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s marketing journey during this pandemic while highlighting more on their team’s marketing tech stack: _______ Tell us about yourself Sumit – how did you venture into marketing? I pursued an undergrad in Finance, and then went straight into a management program fully intending to find and build a career in finance. And that’s when my real…

Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this casual chat: _______ Tell us a little about yourself Vladimir…we’d love to hear about your role as CMO, a typical day at work? With disruption and change being a constant factor in our lives, I like to stay productive and find joy in the work that I do leading my team to success. A typical…

Marketers using Bombora’s Company Surge® for HubSpot to build account lists and segments just received an advantage for delivering targeted account-based marketing (ABM) campaigns thanks to an exclusive new capability from Bombora. Marketing Technology News: Camunda Closes $100 Million Series B Funding Round The leader in intent data has relaunched its integration for HubSpot so that users can now discover previously unknown, net-new in-market businesses automatically, helping them uncover valuable accounts that are…

End-to-end Event Success Software, Bizzabo Earns Prestigious Industry Recognition as “Martech Vendor of the Year” Bizzabo, the world's leading event success platform, today announced it has earned gold status for “Martech Vendor of the Year” as part of the annual B2B Marketing Martech Awards. The prestigious Martech Awards recognize the companies producing the most innovative businesses technology vendors across the country, and around the world. These awards celebrate all those transforming the B2B marketing landscape…

MarketingProfs, a leader in B2B marketing education and training, announced today that its flagship B2B Forum event will continue as a virtual event in 2021 with two distinct programs in April and October, offering marketers the inspiration and insights they need to succeed in 2021 and beyond. The spring event, happening April 7-8, is two days of learning featuring keynotes from visionaries including Vinh Giang, Nancy Harhut, Beverly Jackson, Wil Reynolds, Mark Schaefer, and Jacco Van Der Kooij. An additional 39 sessions…

82% considered B2B digital marketing as a new business driver 65% of marketers plan to increase their B2B digital marketing spend 62% plan to refresh their B2B marketing strategy this year Creative technology studio Appetite Creative Solutions, today released results from its first ever B2B Marketing Survey. With 82% of respondents viewing B2B marketing as a vital driving force for new business. Despite Covid-19, uncertainty over two thirds (65%) of marketers are looking to increase their digital…

Precision Demand Marketing Empowers Digital-First Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the launch of its Demand Acceleration Platform (DAP) to centralize and connect the B2B buying experience in today’s increasingly buyer-driven, digital era. Integrate’s Demand Acceleration Platform provides a scalable solution for high-growth and enterprise organizations to drive omnichannel demand strategies, orchestrate intelligent buyer and account journeys,…

True Influence, the technology leader of intent-based sales and marketing solutions, today announced the second in a series of quarterly summits, the 2021 True Influence Summit – Accelerating Revenue Through Artificial Intelligence. This virtual Summit will address the true learnings and use cases that enable machine learning to turn B2B data, marketing and sales into a revenue machine. With Artificial Intelligence (AI) already revolutionizing aspects of our daily lives, there is no doubt that machine learning is…

For the fifth consecutive year, MRM has been recognized as a Leader in Gartner Inc.'s Magic Quadrant for Global Marketing Agencies report. Gartner, whose Magic Quadrant analysis is based on a comprehensive review of an agency's completeness of vision and ability to execute, is the world's leading information technology research and advisory company. MRM, which is part of McCann Worldgroup, is a global marketing agency that provides both Business-to-Consumer (B2C) and Business-to-Business (B2B) clients with a full range of…

Tech Channel Marketing Pro to Lead Strategies to Help Partners Grow UCaaS Businesses Broadvoice®, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, today announced the addition of technology channel marketing veteran Lauri Martinez as Vice President of Channel Marketing. Broadvoice Names Lauri Martinez as Vice President of Channel Marketing Marketing Technology News: What Software Developers Can Teach Marketing Pros About Becoming More…

Web Insights has been shortlisted for not one, but two awards at the forthcoming B2B Marketing Martech Awards 2021, which celebrates the very best from across the marketing technology landscape. The industry-leading website visitor automation solution has been shortlisted for Martech Vendor of the Year and Emerging Martech Vendor of the Year, alongside the likes of Microsoft, HubSpot and Lead Forensics, to name just a few. Marketing Technology News: MarTech Interview with Heidi Bullock, CMO at Tealium Lilah…

MRP Prelytix™, the only enterprise-class predictive ABM platform, announced Scott Matthews' appointment as CEO for MRP. Scott succeeds Kevin Cunningham, co-founder of MRP, who is stepping down after leading the organization for nearly 19 years. Scott will report directly to the Chief Executive Officer, Seamus Keating, of the parent company First Derivatives PLC (AIM: FDP.L, Euronext Growth: FDP.I). Marketing Technology News: How to Start Creating the Change Advertising Needs Scott is a technology industry veteran…

Circa receives highest scores possible in category vision and execution roadmap criteria Circa, a leading B2B event marketing platform provider, today announced that their solution has been evaluated by Forrester Research in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021. Circa was named a contender in this report. Marketing Technology News: Stilo International Announces Official Release Of Migrate 4.0 And Introduces Exact-Match DITA… In this report, Forrester evaluated the 14 most significant…

'Hubb excels at delivering distinctive online experiences marketers' value' - B2B Marketing Events Management Solutions, Q1 2021 Report Hubb, a leading virtual, hybrid, and in-person event software platform, today announced that Forrester rated the Hubb Management Platform as a Leader in The Forrester Wave™:: B2B Marketing Events Management Solution, Q1 2021. Forrester evaluated 14 platforms based on 28 criteria, scoring their current offering, strategy, and market presence. Hubb received the highest scores possible in…

Bizzabo, the world's leading Event Success Platform, today announced that it was recognized as a Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021 report. Of the 14 vendors evaluated, Bizzabo was one of only three vendors to earn a “Leader” recognition. “We are incredibly proud to be named a Leader among the 13 other vendors evaluated in the report,” said Alon Alroy, Co-Founder, CMO & CCO at Bizzabo. “We believe our ranking is a testament to our event success platform’s ability to…

Research Compares Performance of 30,000+ Campaign Experiments Using Different Ad Types, Audiences, Creatives and Offers Metadata.io, the autonomous demand generation platform, unveiled a comprehensive analysis of all paid social campaigns their customers ran using the platform in 2020. The report, What We Learned from $15M in Spend on Facebook and LinkedIn, identifies key trends that shaped the most successful B2B marketing programs last year. The analysis and raw data are available for B2B marketers to…

- Philip McKenzie adds role of Chief Strategy Officer for MediaVillage - Leading media ecologist and MediaVillage founder Jack Myers continues to build his AdvancingDiversity.org team with the announcement of Claudine Waite as Head of Partner Development at the B2B marketing, diversity and education company. In addition, Philip McKenzie adds Chief Strategy Officer for MediaVillage to his role as Executive Director of AdvancingDiversity.org. Marketing Technology News: New Report from DATIS Reveals Human Services…

MarketingProfs DNA (Defensible Net Advantage) provides proven, world-class frameworks that help organizations define and align their positioning, messaging, experience, and demand generation efforts MarketingProfs, a global leader in B2B marketing education and services, announced today the launch of a new suite of solutions called MarketingProfs DNA (Defensible Net Advantage). The program features consulting and content services aligned to core marketing disciplines—positioning, messaging, customer…

Following debut event with Jonah Berger, ActiveCampaign unveils a star lineup of keynotes 'This Just Works,' a marketing lunch break series for entrepreneurs hosted by ActiveCampaign, the leader in Customer Experience Automation (CXA), kicked off today with Jonah Berger and unveiled the full lineup of speakers for the rest of the event series. Featured keynotes for the full spring series include Tara-Nicholle Kirke, Laura Gassner Otting and Maria Pergolino 'This Just Works' is expected to attract over 20,000…