Demandbase Research with Salesforce Pardot Shows High Expectations for AI but Low Usage Among Marketers Demandbase, the leader in Account-Based …
TechBytes with Peter Isaacson, CMO, Demandbase
Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy …
TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert
What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called …
Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore
Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad …
Tech Trend Implications for B2B Marketers in 2019
B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few …
True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and Reporting
DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True …
Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory
Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of …
Prediction Series 2019: Interview with Peter Gillett, CEO, Zuant
What opportunities and challenges did you and/or Zuant identify at the start of 2018 and have things worked out as …
Cognism Secures Innovative AI Patent to Enable B2B Organisations to Rapidly Identify New Revenue Opportunities
Cognism’s Revenue AI Engine Empowers B2B Organisations to Better Manage and Maintain Real-Time, Consistent and High-Quality Data Cognism, the smart …
InsideView Targeting Intelligence Receives Highest Score in Current Offering for B2B Marketing Data
Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced …
How America’s Top Marketers Are Making Progress on the Advancement of Women
Let’s face it, our industry is going through a major transformation. While progress is being made for women in the …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and Digital Media Veteran to Build out Company’s Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of …
Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service
New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions …
True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B Marketers’ Competitive Edge
InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them …
5 Pinterest Hacks That Can Be Used For B2B Marketing
Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before …
Troparé and Lattice Engines Announce Strategic Partnership to Execute AI-driven Sales Plays via Mobile Devices
Customers Will Be Able to Create AI-Driven Sales Plays in the Lattice Atlas Platform Troparé Inc., a thriving developer of …
Insights on Social Media Marketing: Scoop the Best for B2B Marketing
We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building …
Yesler Named One of Washington’s 100 Best Places to Work For in 2018
The Fifth Time Yesler Has Made the List Highlights the Company’s Commitment to Employee Experience and Growth. Yesler, an integrated …
EverString and Heinz Marketing Explore The State of Artificial Intelligence
Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify …
Sales Intelligence 101: Demystifying the State of B2B Buying in 2018
Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge …