B2B Marketing Archives — MarTechSeries

Interview with Jon Clarke, CEO, Cyance

Audience Data, B2B Data, Behavioral Marketing, Interviews

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the

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Sudipto Ghosh2 days agoMay 18, 2018 0 148

Tomer Tagrin

Content Management, Influencer Marketing, Interviews

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo

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Sudipto Ghosh3 days agoMay 18, 2018 0 186

Sureshot Expands Board Of Directors And Strengthens Leadership Team

B2B Commerce

Sureshot Expands Board Of Directors And Strengthens Leadership Team

Sureshot’s Cloud-Based Customer-Engagement Solutions Solve Marketing Operations Challenges That Impact Data Management, Campaign Execution, and the Customer Lifecycle Sureshot, a

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PRNewswire5 days agoMay 16, 2018 0 120

SaleScout Data Solutions Announces Todd Schulte as New SVP of Sales

B2B Data, Sales Intelligence

SaleScout Data Solutions Announces Todd Schulte as New SVP of Sales

Business Development Leader, Todd Schulte, Joins Exec Team at Growing Sales Intelligence Company, SaleScout SaleScout Data Solutions, a leading B2B

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Sudipto GhoshMay 8, 2018, 7:56 pmMay 8, 2018 0 295

Tropare

Analytics, Audience Data, Data Visualization

Troparé Launches B2B Data Management Tool with Closed-Loop Mobile Prospecting Integrations

Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc,

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PRNewswireMay 8, 2018, 6:49 pmMay 8, 2018 0 223

Future Announces Christine Shaw as Managing Director & Senior Vice President, B2B

B2B Commerce

Future Announces Christine Shaw as Managing Director & Senior Vice President, B2B

Christine Shaw Joins Future from Pennwell Where She Served as Senior Vice President of the Technology Division for 17 Years

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Sudipto GhoshMay 4, 2018, 9:27 pmMay 4, 2018 0 292

Kyle Tkachuk

Interviews

Interview with Kyle Tkachuk, President, CEO and Founder, Clickback

"Leveraging predictive technologies to gather more accurate data points or patterns, or auto-populating through algorithms can help marketers increase their

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Sudipto GhoshMay 4, 2018, 4:15 pmMay 4, 2018 0 850

Nailing the B2B Campaign Optimization Strategies in 2018

B2B Commerce, Content Marketing, Staff Writers

Nailing the B2B Campaign Optimization Strategies in 2018

According to Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group (TPG), The “Campaign” Is the Currency of Conversation That

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Sudipto GhoshMay 1, 2018, 4:00 pmApril 30, 2018 0 1112

Guest Authors

Top 5 Things to Know About Your B2B Prospects

Do you know where your prospects are? More importantly, do you know what they’re doing and what they want from

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Josh MuellerApril 27, 2018, 7:00 pmApril 27, 2018 0 1637

GDPR Compliance Isn't the End of the World for Your B2B Marketing

Guest Authors

GDPR Compliance Isn’t the End of the World for Your B2B Marketing

Probably no IT-related deadline since Y2K has loomed as large as the impending implementation of the GDPR, the relatively benign-sounding

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Stephanie KidderApril 25, 2018, 6:30 pmApril 25, 2018 0 413

Adrianna Burrows

Interviews

Interview with Adrianna Burrows, Chief Marketing Officer, Cornerstone OnDemand

"The best marketers will be able to use technology, including machine learning, to fine-tune their campaigns and provide truly personalized

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Sudipto GhoshApril 23, 2018, 4:09 pmApril 23, 2018 0 893

Mark Frost Sitecore

Interviews

Interview with Mark Frost, CEO, Sitecore

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are

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Sudipto GhoshApril 16, 2018, 4:05 pmApril 16, 2018 0 1098

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

AI/ML, B2B Commerce

Clickback Says Artificial Intelligence Exploded Into B2B Marketing in 2017

2018 Promises to Be Even More of a Banner Year for Artificial Intelligence in This Lucrative Area The year 2017

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prwebApril 5, 2018, 7:25 pmApril 5, 2018 0 208

LinkedIn B2B Video Now Available for Native Ad Campaigns

B2B Commerce, Staff Writers, Video Marketing

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the

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Sudipto GhoshMarch 29, 2018, 6:30 pmMarch 29, 2018 0 533

Blis Explores the Meaning of A "Conscious Consumer" in a New Report

Behavioral Marketing, Mobile Marketing

Blis Explores the Meaning of A “Conscious Consumer” in a New Report

In Their Latest Study, Blis Examines Consumer Research Married with Their Own Location-Based Data to Construct a New Framework for

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Sudipto GhoshMarch 28, 2018, 10:50 pmMarch 29, 2018 0 279

bizible

Marketing Attribution, Marketing Automation

Bizible and Sojourn Solutions Join Forces to Help Marketing Leaders Drive More Impact and Revenue

Together Bizible and Sojourn Solutions Are Helping Marketers Make Better Informed and More Profitable Decisions. Bizible, leaders in B2B marketing

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prwebMarch 24, 2018, 6:01 pmMarch 26, 2018 0 Bizible

Analytics, B2B Commerce

Technekes And XSInc To Broaden Reach Of Incentive Platform

B2B Players to Collaborate, Co-Market to Clients and Prospects Technekes LLC, a leading B2B marketing technology company, and XSInc, the

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PRNewswireMarch 6, 2018, 9:39 pmMarch 6, 2018 0 258

Metadata Secures Second Patent for B2B Lead Generation Technology

Account Based Marketing, B2B Data, Native & Programmatic Advertising

Metadata Secures Second Patent for B2B Lead Generation Technology

The Patent Is For ‘Methods and Systems for B2B Demand Generation with Targeted Advertising Campaigns and Lead Profile Optimization Based

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PRNewswireFebruary 27, 2018, 8:30 pmFebruary 27, 2018 0 1105

Informa Engage Offers Research Solutions Packaged for Businesses to Leverage Market Knowledge, Buyer Relationships and Business Marketing Expertise

B2B Commerce, Sales & Marketing

Informa Engage Offers Research Solutions For Businesses

Marketers Can Leverage Informa Engage Research to Learn About Their Position in the Market Forty-four percent of business marketers are

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PRNewswireFebruary 27, 2018, 5:28 pmFebruary 27, 2018 0 401

Guest Authors

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large,

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Dee Anna McPhersonFebruary 26, 2018, 10:08 pmFebruary 28, 2018 0 1693

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