Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced …
How America’s Top Marketers Are Making Progress on the Advancement of Women
Let’s face it, our industry is going through a major transformation. While progress is being made for women in the …
Infogroup Hires Former Yahoo Marketing Executive Tony Marlow as Chief Marketing Officer
Marketing and Digital Media Veteran to Build out Company’s Marketing Strategy Through Next Stage Growth Infogroup, a leading provider of …
Openprise Expands Data Marketplace and Launches New Multi-Vendor Data Enrichment Strategy Service
New Offerings Address Common Data Roadblocks to Success with Marketing Automation and ABM Openprise, the leader in data orchestration solutions …
True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B Marketers’ Competitive Edge
InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them …
5 Pinterest Hacks That Can Be Used For B2B Marketing
Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before …
Troparé and Lattice Engines Announce Strategic Partnership to Execute AI-driven Sales Plays via Mobile Devices
Customers Will Be Able to Create AI-Driven Sales Plays in the Lattice Atlas Platform Troparé Inc., a thriving developer of …
Insights on Social Media Marketing: Scoop the Best for B2B Marketing
We Reveal How to Use Social Media as an Effective B2B Customer Service Tool for Active Engagement and Brand Building …
Yesler Named One of Washington’s 100 Best Places to Work For in 2018
The Fifth Time Yesler Has Made the List Highlights the Company’s Commitment to Employee Experience and Growth. Yesler, an integrated …
EverString and Heinz Marketing Explore The State of Artificial Intelligence
Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify …
Sales Intelligence 101: Demystifying the State of B2B Buying in 2018
Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge …
Bizible Recognized as One of Inc. Magazine’s Best Workplaces 2018
Bizible was Also Included on Inc.’s List of Fastest-Growing Companies in Seattle Bizible, the top provider of marketing performance management software, …
EverString Data Platform Breaks New Ground in B2B Sales and Marketing
AI-Powered Platform That Delivers Clean, Actionable Data Is Driving High Value for B2B Marketing, Sales, Customer Success, and Underwriting Teams …
How to Be Less Boring at Your Next Webinar
Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach …
B2B Video Content to Double Within 12 Months, Says Vidyard Report
New Report from Vidyard Shows 83% Year-Over-Year Increase in Video Production and Growing Use of Video Analytics Within B2B Marketing …
Vendavo Acquires Navetti; Boosts Strategic Price Management Solutions
With Navetti, Vendavo’s Commercial Excellence Platform Adds Robust Functionality in Rules-Based, Customer Value-Focused Strategic Price Management Navetti, a leading European …
Personalizing Email Marketing Is The Key to Success In 2018
Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is …
MRP Named A Leader Among Account-based Marketing Providers
Independent Research Firm Recognizes MRP Prelytix For its AI-powered Insights, Orchestration and Engagement MRP, the leading global provider of AI-powered customer acquisition …
Interview with Jon Clarke, CEO, Cyance
"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the …
Interview with Tomer Tagrin, Co-founder and CEO, Yotpo
"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo …