MarTech Interview with Brian Giese, CEO at True Influence
"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us …
What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?
If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The …
TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
Human Factor – the Weak Link in B2B Marketing
Automation has paved the way for B2B marketing by empowering human marketers to reach, target and nurture thousands of leads …
MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP
"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. …
Hero Digital and Bulldog Solutions Join Forces to Reimagine B2B Customer Experiences
Hero Digital Acquires Forrester-Recognized B2B Agency Bulldog Solutions B2B customer experience is being reinvented. Hero Digital, a leading independent customer …
Connecting the Modern Seller to the Modern Buyer: The Role of Marketing in Sales Enablement
Digital selling is the biggest change in sales in the last 10 years. Don’t take my word for it, that’s …
New TimeTrade Schedule-A-Demo Solution Helps B2B Software Companies Increase Inbound Lead-to-Meeting Conversion by 4X
By Using Lead Forms Alone, Marketers Are Missing out on More Than $5 Billion in Potential Revenue Through Ineffective Lead …
B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!
Why not indeed! There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. …
MarTech Interview with Sarah Kennedy, CMO at Marketo
"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution …
Marketers Shouldn’t Have to be Data Scientists
Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s …
Zylotech Unveils Revenue Operations Framework to Optimize B2B Customer Life-cycle
To help B2B companies better manage the evolving complexities of redefined relationships between businesses and customers, Zylotech, the self-learning customer intelligence (CDP) …
If You Are a B2B Professional, Don’t Miss out on Webinars!
According to BrightTALK, Webinars Emerge As Top Learning Format For B2B Professionals If you are Content Marketer or a Demand …
What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?
While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon …
Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today
Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place …
85% of Marketers Using Artificial Intelligence Believe It Will Drive Double-Digit Revenue Growth Within Two Years
Demandbase Research with Salesforce Pardot Shows High Expectations for AI but Low Usage Among Marketers Demandbase, the leader in Account-Based …
TechBytes with Peter Isaacson, CMO, Demandbase
Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy …
TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert
What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called …
Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore
Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad …
Tech Trend Implications for B2B Marketers in 2019
B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few …