Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief …
MarTech Interview with Steve Gershik, CMO at inRiver
"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they …
Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio
" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at …
True Influence® Launches Intent Data Feed for B2B Marketing and Sales
Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access …
PreciseTarget Expands Executive Team with New CTO and VP of Marketing
Industry Veterans Will Fill Key Technology, Marketing, and Business Development Roles at PreciseTarget PreciseTarget has announced the appointment of three …
Demand Spring Announces New Additions to Board of Advisors
Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board Revenue Marketing …
How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing
While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by …
80% of B2B Buyers Have Switched From Suppliers That are Unable to Align Their Services with Buyer Expectations, Accenture Interactive Research Finds
New Global Study Explores Untapped Opportunity for Growth in the B2B Market by Putting Customer Experiences First A global study …
Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy
We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s …
Olivier L’Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts
Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take …
Mspark Associate Director of B2B Marketing Stacy Blackman Honored as 2019 Marketo Fearless 50 Marketer
Mspark, a leading national shared mail company, is proud to announce Associate Director of B2B Marketing Stacy Blackman has been …
Troparé Launches Unprecedented Geo-Analytics within Its Self-Service Marketing Studio
By Enhancing Its Proprietary Underlying Parallel Data Engine, Troparé Is Able to Process Vast Amounts of Geospatial Data at Unrivaled …
MarTech Interview with Sydney Sloan, CMO at SalesLoft
"When you have the ability to keep a history of all customer interactions, you will be able to serve your …
Why B2B Brands Need Customer Reviews and Omnichannel Engagement
Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. …
How Do You Solve a Problem like EMEA Demand Generation?
Delivering effective demand generation for the EMEA market is far from easy. With 24 languages spoken across the EU alone, …
MarTech Interview with Anna Belous, CMO at Competera
"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of …
How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship …
Aventi Group Welcomes Sasha Mostofi-Jorgensen and Eric Rasmussen as New Partners
Aventi Group LLC, the world’s first on-demand product marketing agency focused on go-to-market execution for technology clients, is pleased to …
Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO
Heidi Bullock Hired to Continue Tealium’s Growth Through Vast Experience in Marketing Technology Tealium, the trusted leader in real-time customer …
AI + Intent Data: The Key to Ending Inefficient Marketing Tactics
There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help …