B2B Marketing

FACE THE FUTURE will offer marketers the opportunity to learn from some of the most awarded B2B marketing experts in the world. BBN announced the keynote lineup for their inaugural marketing conference, and the list includes a veritable…
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The explosion of OTT, the deepening impact of video marketing, the news of more consolidation in martech, there’s a lot that will change the face of B2B marketing in 2022 and beyond as result of all of this. Need a quick snippet to stay…
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Three-Hour Virtual Event Converges Industry Luminaries and B2B Innovators to discuss New Era of B2B Marketing Integrate, the leader in B2B Precision Demand Marketing (PDM), today announced the lineup of speakers for the annual Game…
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Kicks off with premier agency partners Acclaro, Intelligent Demand, SmartBug Media®, and others to personalize engagement with key accounts RollWorks, a division of NextRoll, today further bolstered its partner ecosystem with the launch of…
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Experienced marketing executive to lead strategy development, demand generation and brand positioning initiatives. Billtrust, a B2B accounts receivable automation and integrated B2B payments leader, has announced that Kelli Negro has…
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The Austin office will be the Account-Based Marketing provider’s first North American location Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, proudly announces the…
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In today’s highly complex B2B marketing world, it is crucial for marketers to drive better brand value and ROI with innovative multimedia strategies, video plays an important part in this mix. Video marketing can be used to effectively…
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Henk Campher catches up with MarTech Series to share a few thoughts on his latest appointment as Thinkific’s first CMO while sharing a few key marketing best practices for B2B teams: _______ Welcome to this MarTech Series chat Henk.…
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Marketing technology leader unveils new category for maximizing and enhancing content alongside central solution for identifying, repurposing, and amplifying marketing assets Casted, the first B2B marketing platform built around audio and…
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Companies struggling with marketing outcomes can stop throwing spaghetti at the wall, and random targets, by deploying more effective marketing backed by the strategic, data-driven and highly-specified approach of account-based marketing…
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Seth Thomas, Vice President at Klay Media chats about a few top trends that B2B marketers need to be focusing on more in today's dynamic marketplace: _______ Hi Seth! Can you tell us more about your journey in marketing and a…
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Aligning priorities across these functions will be critical to accelerating the B2B revenue engine in today's climate of continued uncertainty To help B2B marketing, sales, and product leaders align priorities and make well-informed…
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A proper understanding of your end user or customer journey requires a complete breakdown of multichannel customer journey analytics. Customer journey analytics helps analyze customer behavior across different buying touchpoints and over a…
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Journey Stages and Journey Events combine to help go-to-market teams track accounts in their buying journey to turn activities into actionable insights RollWorks, a division of NextRoll, today announced the availability of Journey Events,…
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UviaUs commits to mitigating its environmental impact to aid in conserving and restoring US national forests UviaUs, a B2B marketing agency specializing in account-based marketing for Growth and Enterprise brands, has partnered with the…
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A talented marketing executive with decades of experience will lead the marketing presence of ElectroNeek in North America, South America, India, and Europe. Tammo Stubbe has over 20 years of B2B marketing leadership experience in lead…
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Jay Kulkarni, Founder and CEO at Theorem talks about the various ways in which B2B marketing teams can stay abreast of changing digital marketing and content marketing dynamics with a few proven tips and best practices: _____…
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Virality is important in B2B marketing due to the challenges with traditional methods of marketing which are dominated by B2C companies. In viral marketing, a company will aim to spread its message with the help of large numbers of online…
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Creatio, a global software company that provides a leading no-code platform for process management and CRM, today announced it has been named a Leader in the September 2021 Gartner Magic Quadrant for B2B Marketing Automation Platforms…
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B2B marketing has undergone a continued revolution over the last few years and the constant innovation and enhanced capabilities within the martech-salestech ecosystem are only set to drive more changes to this segment.  Catch this…
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