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Chief Marketing Officer

Rokt’s Rapid Growth Continues With Appointment of New SVP

Rokt, the global leader in e-commerce technology, announced the addition of Pascal Ehrsam as SVP of Marketing. Ehrsam joins the team at an exciting time, as Rokt continues its global expansion and rapid growth with the acceleration of digital in 2020. Pascal Ehrsam is multilingual and has two decades of marketing experience, specializing in go-to-market strategies for technology companies. He brings deep experience on both the agency and startup sides to Rokt - having previously been a chief marketing officer, an…

Gannett Names Mayur Gupta as Chief Marketing & Strategy Officer

Gannett Co., Inc. announced that Mayur Gupta will join the Company as its new Chief Marketing and Strategy Officer, effective September 8, 2020. In this new role, Mr. Gupta will be responsible for driving the vision and strategy as the company transforms into a subscription-led content business. This continuous evolution in a digital economy will strengthen Gannett’s mission to build trusted local communities at the intersection of the organization’s direct-to-consumer and business-to-business endeavors. He will also lead…

MongoDB Appoints Rishi Dave As Chief Marketing Officer

MongoDB, Inc., the leading, modern general-purpose database platform, announced the appointment of Rishi Dave as Chief Marketing Officer. Dave will oversee the marketing organization including marketing operations, corporate communications, demand generation & field marketing, growth marketing and content marketing, and will join executive leadership team. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal A veteran technology marketing executive with more…

Live Data Is Now The Lifeblood For Telco Value Creation

CMO Council Advocates Applying Real-Time Data Insights to Upgrading Customer Experience and Revenue Growth in Latest Report The global data economy is multiplying exponentially as digital consumers become veritable oil wells of personal data. According to PwC, the current value of the data economy will rise to more than $400 billion by 2025. The biggest beneficiaries of data currency trading are telecommunications companies, notes a new editorial perspective from the Chief Marketing Officer (CMO) Council. "Possessing a…

Top 5 Customer Communications Trends in 2018

Are you staying on top of this year’s top customer communication trends?  If you answered “yes,” congratulations! There’s no need for you to continue reading. If you answered, “no” or “I don’t know,” I encourage you to take the time to read this article. Trend 1: Emerging Technologies Raise the Bar Technology is changing the customer communication space in 2018 and beyond. From artificial intelligence and chatbots to consolidator sites and communication ecosystems, these technologies are raising the customer experience…

Chief Marketing Officer Average Tenure Increases to 44 Months

CMO tenure rises following drop the previous year The average tenure for chief marketing officers of leading U.S. consumer brand companies increased to 44 months from 42 months, according to the 14th annual CMO tenure study by leadership consulting firm Spencer Stuart. As in the previous two years, the study also looked at median tenure. Similar to the average tenure, median tenure increased from 27 months in 2016 to 31 months in 2017. The median…

Marketing Veteran Adrianna Burrows is the New CMO of Cornerstone OnDemand

Adrianna Burrows Is an Accomplished Executive with More Than 20 Years of Experience in Marketing, Branding, and Communications for Global, Multinational Technology Firms Cornerstone OnDemand, a global leader in cloud-based learning and human capital management software, today announced it has hired Adrianna Burrows as the company’s chief marketing officer (CMO), effective March 19, 2018. Adrianna Burrows will report directly to Cornerstone founder and CEO, Adam Miller. Read More: Relay Network Launches CX Builder At…

V12 Data Appoints Heather Lockhart as Chief Marketing Officer

Prior to Joining V12 Data, Lockhart Served as Vice President of Marketing of AvidXChange, a Leading Saas-based AP automation provider People-based audience provider, V12 Data, announced the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives. "With over 20 years of experience in building and leading high performing marketing organizations in both B2B…