Chief Marketing Officer

What does it take to simplify the end user shopping and customer experience in today’s business environment? Katrina Klier, Chief Marketing Officer at PROS weighs in with a few observations and tips: _______ Tell us a little about yourself Katrina…you’ve just recently taken on your role as CMO at PROS: a few thoughts on this change? I’m excited to be joining PROS at a time when nearly every company is seeking to remain agile and resilient, especially after COVID. Companies are pivoting to a digital-first approach to…

CloudBees, the enterprise software delivery company, today announced Shawn Ahmed as chief marketing officer. The appointment comes at a time of rapid growth in the company’s history as CloudBees surpasses $100M in revenue and elevates its go-to-market strategy to help enterprises and government agencies accelerate innovation and streamline the complexities of software delivery. Marketing Technology News: The Winning Seat Announces Partnership with SES Media Group “Shawn’s years of experience in tech-forward companies…

Former xMatters and Salesforce Executive Joins Observe.AI to Lead Marketing Efforts and Fuel the Company’s Rapid Growth Trajectory Observe.AI, a leader in Contact Center AI, today announced the hiring of marketing executive Sendhil Jayachandran as Chief Marketing Officer (CMO) to lead marketing efforts as the company experiences continued rapid growth. Marketing Technology News: Equifax Names New CTO for Canada to Accelerate Technology Transformation “We’re looking forward to welcoming Sendhil to our leadership…

Collective Health announced Alison Worthington has joined its executive leadership team as Chief Marketing Officer. As CMO, Alison will build and lead Collective Health’s marketing efforts to help scale the organization’s mission to transform the future of healthcare. Alison brings with her decades of leadership experience from working for notable brands like Coca-Cola, Method, Microsoft, and Starbucks. In addition to her enterprise experience, Alison built a consulting practice as an interim CMO with startups and growth…

Fueled by Increased Demand, Threat Intelligence Company Adds C-suite Cybersecurity Industry Veterans from Netenrich, RedSeal, CybelAngel and LookingGlass Cyber Solutions Intel 471, the premier provider of cybercrime intelligence for leading intelligence, security, and fraud teams, today announced the appointment of Brandon Hoffman, the company’s first chief information security officer (CISO), and Joy Nemitz as its new chief marketing officer (CMO). Both will report to Mark Arena, Intel 471’s chief executive officer…

Cyber Marketing Leader Joins deepwatch’s Executive Team deepwatch, a leading provider of intelligence-driven managed security services, today announced the appointment of Christy Lynch as chief marketing officer (CMO). Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer .@deepwatch_sec is proud to announce that @Christy_Lynch has joined their leadership team as their first #CMO! Lynch will report to deepwatch CEO Charlie Thomas, and be responsible for…

Former FireEye, Okta CMO and KKR Senior Consultant Kara Wilson joins Board; Alex Bender tapped to lead global marketing efforts for Open XDR pioneer ReliaQuest, a global leader in cybersecurity, today announced the appointment of Kara Wilson to its Board of Directors and Alex Bender as its Chief Marketing Officer. Marketing Technology News: Mote Raises $2 Million in Seed Funding To Scale Voice Messaging Tool “At ReliaQuest, we are delivering a unified detection, investigation and response approach for top Fortune…

Former CMO of Pendo, and Gartner Chief of Research brings years of experience building teams and designing winning marketing strategies Visier, the recognized leader in people analytics and planning, today announced the appointment of Jake Sorofman as the company's Chief Marketing Officer. Jake brings his expertise as an industry veteran and former Gartner Chief of Research to the role, most recently serving as President of MetaCX. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of…

Jensen to Lead Global Marketing Efforts for World’s Largest Job Site Indeed, the world’s number one job site, announced that Jessica Jensen will join the company as Chief Marketing Officer, effective today. Jensen will join Indeed’s senior leadership team and report to CEO Chris Hyams. As CMO, Jensen will lead the company’s global marketing programs as Indeed continues in its mission to help people get jobs. Marketing Technology News: Microsoft Releases Findings And Considerations From One Year Of Remote Work In Work…

Global advertising technology leader The Trade Desk today announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has served in this role since 2017. In that time, she has built the company’s marketing function and expanded it globally across all marketing disciplines. She has overseen the company’s award-winning Media for Humankind brand campaign as well as numerous marketing programs to position key initiatives such as CTV and Unified ID 2.0. Marketing Technology News: Microsoft…

Former Fleet Feet CMO, Brent Hollowell, joins Volumental in newly created role Volumental, a technology company that helps the world's top footwear retailers and brands solve fit, improve customer experiences, and transform data into fuel for profitable growth, today announced the appointment of Brent Hollowell as chief marketing officer. In the newly created role, Hollowell is responsible for further positioning Volumental as the premier technology company helping millions of shoppers around the world find perfect…

Seasoned technology executive to lead and scale Okta’s marketing organization, bring identity to every customer experience Okta, Inc, the leading independent identity provider, welcomes Kendall Collins as Chief Marketing Officer (CMO), reporting to Susan St. Ledger, President of Worldwide Field Operations. Kendall will join Okta’s leadership team and lead global brand marketing, demand generation, solutions marketing, market strategy, operations, and sales development. Kendall succeeds current CMO, Ryan Carlson who is…

The award-winning agency founder joins the fintech's charge to close racial wealth and opportunity gaps Fair, a multilingual neobank and financial services platform, names Toni Harrison as its Chief Marketing Officer. The award-winning communication veteran, multicultural engagement strategist and agency founder joins Fair following its successful $20 million raise in 40 days and ahead of its upcoming launch. Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected…

Exasol, the high-performance analytics database, today announced that Wendy Kano has joined the leadership team as Chief Marketing Officer. Wendy, who brings with her vast experience in change management and digital transformation, previously held senior marketing leadership roles at Robert Half, LinkedIn, and Intuit. Throughout her 20-year career, Wendy has successfully defined and executed global marketing and product strategies to help companies on their growth and change journeys. Marketing Technology News: Roku’s…

Vladimir Poletaev, former CCO for GGA's Global Identity & Cyber Protection Services Division, to establish a unified North American marketing program. Generali Global Assistance ("GGA") today announced that it has appointed Vladimir Poletaev as their Chief Marketing Officer. In this role, Vladimir will be responsible for supporting and executing marketing, branding, communications, and PR initiatives across North America. Marketing Technology News: How to Start Creating the Change Advertising Needs As the newly…

Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA: _______ Hi Cindy, tell us a little about yourself …you must be excited about taking over as CMO at BetterUp, take us through the highlights you’re most looking forward to in this role through 2021? I’m really excited about joining BetterUp! I’ve been in marketing and tech for over two decades. I started my career in the consumer world with…

Former Dropbox CMO Joins Data Intelligence Company Collibra, the Data Intelligence company, announced the appointment of Tifenn Dano Kwan as chief marketing officer (CMO), reporting to Collibra's CEO and co-founder, Felix Van de Maele. She joins Collibra from Dropbox, where she served as CMO. Marketing Technology News: New Report from DATIS Reveals Human Services Executives Are Prioritizing Financial Sustainability in "Tifenn is an accomplished marketing executive with significant experience defining and leading…

Former Accenture managing director to transform global marketing strategy, brand, and sales partnership to fuel next era of corporate growth PROS®, a provider of AI-powered solutions that optimize selling in the digital economy, today announced that Katrina Klier has joined the company as Chief Marketing Officer, reporting directly to Les Rechan, PROS Chief Operating Officer. Klier will be responsible for aligning global marketing strategy and programs with corporate priorities. Central to her mandate will be optimizing…

Sparks, a leading live + digital brand experience agency, is thrilled to announce the promotion of Kristy Elisano to Chief Marketing Officer. Previously holding the title Senior Vice President of Marketing and Business Development, Elisano continues to have an immeasurable impact on the company. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership "Kristy amazes me daily," says Scott Tarte, CEO, Sparks. "No matter what we throw at her, she never flinches. She…

Amperity, the leading enterprise customer data platform (CDP), announced expansion of its executive team, adding Brian Goldfarb as Chief Marketing Officer (CMO) and Michael Wasyluka as Chief Sales Officer (CSO). Brian and Michael join the company amid a period of rapid growth for Seattle-based Amperity, which has recently completed deals with Kroger, Dicks Sporting Goods, and Wyndham Hotels and Resorts, and which recently  welcomed Kevin Johnson to its Board of Directors. As consumer-facing businesses contend with a…