Salesforce, the global leader in CRM, today announced it is now an official Key Partner to Team Deutschland, the German Olympic team. In the run-up to 2024 and beyond, Salesforce will deliver marketing programs that will create unique fan experiences and bring fans and Team Deutschland closer together than ever before.

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As part of this partnership, Salesforce will work with German Olympic Sports Confederation (DOSB) and Deutsche Sport Marketing (DSM) to drive the digitization of Team Germany with immediate effect. This includes communication and engagement with millions of people around the world, as well as compelling visualization of information and data to help fans get to know and follow German athletes and their sports more closely.

The key partnership with Team Deutschland agreed between Deutsche Sport Marketing as the marketing agency of the German Olympic Sports Confederation and Salesforce covers a total of three Olympic Games (Tokyo, Beijing and Paris). The cooperation with the new partner Salesforce kicks off with the Olympic Games in Tokyo, which begin on July 23.

“The Olympic idea connects and inspires people around the globe,” said Joachim Schreiner, Executive Vice President and Head of Salesforce Germany. “We’re incredibly proud to support Team Deutschland to engage directly with their fans and build an incredible fan community in sports for Germany.”

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Salesforce is also a partner of the Los Angeles 2028 Olympic Summer Games and has signed partnerships with Team USA and Team GB, to provide engaging fan and digital experiences.

“Digitalization is very important also for Team D and with Salesforce, the athletes of Team Germany are getting valuable support. This will also benefit the fans, who will be able to learn even more about the diversity of the Team Deutschland athletes. This is the kind of closeness that sets our team apart,” says Veronika Rücker, CEO of the DOSB.

“We are proud to have won Salesforce, the global market leader in CRM and an absolute expert in cloud computing, for Team Deutschland,” says Dr. Alexander Steinforth, Managing Director Deutsche Sport Marketing. “The long-term nature of the partnership reflects the strength of the Team Deutschland brand and its appeal, particularly in the digital environment. We look forward to working with Salesforce in the coming years to drive the digitization of Team Germany and its athletes forward with big steps.”

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