World’s #1 CRM and #1 analytics platform come together to supercharge customers’ digital transformations

Salesforce, the global leader in CRM, announced it has completed its acquisition of Tableau Software, bringing together the world’s #1 CRM with the world’s #1 analytics platform.

Comments on the News:

• “Tableau is an extraordinary company, with an amazing product and team and an incredibly passionate community,” said Marc Benioff, Chairman and co-CEO, Salesforce. “Together we can transform the way people understand not only their customers, but their whole world—delivering powerful AI-driven insights across all types of data and use cases for people of every skill level.”
  
  
• “Data is the foundation of every digital transformation, and that’s why we’ve never been more committed to delivering powerful analytics to every user,” said Keith Block, co-CEO, Salesforce. “Tableau will make Salesforce Customer 360, including Salesforce’s analytics capabilities, stronger than ever, enabling our customers to accelerate innovation and make smarter decisions across every part of their business.”
  
  
• “Today marks the beginning of an exciting new chapter for Tableau, one where we will be able to accelerate our mission and help more people than ever see and understand data,” said Adam Selipsky, President and CEO of Tableau. “As part of Salesforce we will deliver more value to customers faster with a broader and deeper analytics platform, fueled by Salesforce’s customer intelligence platform. We are thrilled to embark on a journey with Salesforce that will, undoubtedly, transform organizations around the world by putting data at the center of the digital revolution.”
  
  
• “The ability to rapidly turn all distributed data into insight using diverse visualization, analytics and AI methods will define tomorrow’s leaders,” said Dan Vesset, Group VP of Analytics and Information Management Research at IDC. “Salesforce’s acquisition of Tableau gives customers the ability to ensure that self-service and embedded decision support and augmentation is available to all executives, managers and front line employees.”

Marketing Technology News: Castbox Launches Livecast, a Live Audio Streaming Feature for Podcast Creators

Combination to Supercharge Customers’ Digital Transformations

With Tableau, Salesforce will be positioned to play a greater role in driving digital transformation, enabling companies around the world to tap into data across their entire business and surface deeper insights to make smarter decisions, drive intelligent, connected customer experiences and accelerate innovation.

Companies of every size and industry are transforming how they do business in the digital age—customers and data are at the heart of those transformations. This creates an incredible opportunity for Salesforce and Tableau, as IDC projects worldwide spending on technologies and services that will enable digital transformation to reach $1.8 trillion in 2022.

Marketing Technology News: Synchronoss Partners with Microsoft to Deliver Infrastructure for Smart Buildings

Tableau Brings Self-Service Analytics for Everyone to Salesforce Customer 360

With Customer 360, Salesforce already provides organizations with a complete, intelligent view of their customers across every touchpoint. Salesforce pioneered AI for CRM with Salesforce Einstein, and today delivers AI-powered analytics for sales, service, marketing, commerce and more. Tableau pioneered self-service analytics with an intuitive analytics platform that empowers people of any skill level to work with data for any use case.

Tableau will make Salesforce Customer 360 stronger than ever, and together with Einstein, will enable Salesforce to offer a complete AI-powered analytics platform for everyone.

Tableau to Scale and Further Its Mission as Part of Salesforce

As part of Salesforce, Tableau will be positioned to accelerate and extend its mission to help people see and understand data. Tableau will operate independently under the Tableau brand, driving forward a continued focus on its mission, customers and community. Tableau will continue to be led by CEO Adam Selipsky and the current leadership team.

Marketing Technology News: Dods Group Plc Acquires Meritgroup Limited, a B2B Data and Technology Specialist