Company Continues to Lead the Industry with Groundbreaking Innovations in Winter ‘20 Release

SugarCRM Inc., the company that enables organizations to create customers for life, announced its Winter ‘20 release, showcasing a new renewals console, along with additional features designed to improve the lead funnel, increase renewal rates for recurring revenue models, and optimize first-response resolution rates inside customer support centers.

“The Renewals Console can have an immediate impact on the bottom line, automating renewals management and incorporating subscription customers into ongoing marketing efforts,” said Craig Charlton, CEO of SugarCRM.

The Renewals Console, a feature within Sugar Sell, is a significant differentiator for Sugar. Where other CRMs require extensive customization or third-party integration for duration-based renewable services, Sugar is providing this feature as core functionality.

“The Renewals Console can have an immediate impact on the bottom line, automating renewals management and incorporating subscription customers into ongoing marketing efforts,” said Craig Charlton, CEO of SugarCRM. “This is perfectly aligned with our no-touch information philosophy and Sugar’s commitment not only to understanding but also to where the CX industry is heading, but anticipating the needs of our customers as a result.”

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Other highlights of the Winter ‘20 release include:

Sugar Market improves email bot click detection, allowing marketers to better understand prospect interactions by differentiating between bot and human traffic. Marketers get a more accurate picture of email campaign response rates, ensuring reliable marketing spend on activities that drive real engagement.

Sugar Serve provides valuable time-aware case tracking allowing customer service leaders to optimize team productivity by uncovering which types of cases require the most attention. Customer Service organizations can set up simple to complex business rules to measure and monitor first response SLAs and ensure customers’ SLA requirements are met.

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Rounding out the release is the rollout of Sugar tagging on Sugar Mobile. Users can now create new tags, remove existing ones, and search by tag from their mobile device.

“We’re excited about this release for many reasons,” said Rich Green, Sugar Chief Product Officer and CTO. “Subscription models are becoming increasingly common in businesses worldwide, making native support for recurring revenue management critical. And underlying this and other new features are our time-aware CX technologies. We continue to make a differentiated impact on the CX landscape with our solutions, all with the goal of helping our customers create customers for life.”

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