SugarCRM today announced it has been named a winner in the 2022 CRM Watchlist, an annual evaluation conducted by Paul Greenberg, President of the 56 Group, LLC, and author of CRM at the Speed of Light. Winners were announced on Thursday, Feb. 24 during the CRM Playaz 2022 CRM Watchlist Award Reveal Show.

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“It’s a tremendous honor to be named to the prestigious CRM Watchlist”

The CRM Watchlist recognizes companies that had the most impact in the customer-facing technology world in the past year and have the corporate infrastructure, strategy, and resources to sustain that impact over the next three years.

During the pandemic and the uncertainty that ensued, Sugar’s focus has been on helping its customers navigate disruption and adjust to new realities. With a mission to make the hard things easier for sales, marketing and service professionals, and a clear-cut strategy to let the platform do the work, Sugar is pioneering pre-configured, out-of-the-box AI for all to help companies succeed in customer experience during the global crisis and beyond.

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With the powerful SugarPredict AI engine infused across its platform, Sugar enables customers to realize new opportunities for post-COVID business recovery and enable high-definition customer experiences. In addition, Sugar’s no-code/low-code approach allows companies to quickly adapt to shifting business priorities and drive business transformation.

“It’s a tremendous honor to be named to the prestigious CRM Watchlist,” said Craig Charlton, SugarCRM CEO. “The CRM Watchlist goes beyond features and functionality, it considers each vendor’s vision, culture, and so many other aspects that make the honorees truly worthy of a customer’s business. At Sugar, we believe in building Customers for Life – it’s something we are very proud of and it’s a mantra we never take lightly.”

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