Symphony Talent, the only recruitment marketing technology company to combine CRM, career sites, and programmatic advertising, announced a unique partnership with Aptitude Research, an independent research-based analyst and advisory firm and Talent Board, the first non-profit organization focused on candidate experience, to create a four-part report. The distinctive report addresses how Fortune 10 companies develop exceptional experiences for their employers and candidates.

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Gina Alioto, VP of Brand & Experience, Symphony Talent, collaborated with Madeline Laurano, Founder, Aptitude Research, and Kevin Grossman, President, Talent Board, to uncover the challenges, expectations and recommendations of exceptional employer and candidate experiences.

“Although the talent acquisition experience has improved over the past few years, it still creates frustration and inefficiencies for both employers and candidates,” said Laurano. “And while 68% of companies are committed to improving these experiences in 2021, they, more often than not, fall short.”

The in-depth, first of its kind research report series features quantitative research across over 400 talent acquisition leaders, 152,000 candidates, and 133 companies to breakdown:

• The state of exceptional experiences and the business impact
• Employer experiences and the role of technology to automate and empower teams
• Candidate experiences and how to measure experiences
• Future of experiences and the connection between employer brands

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“For ten years, the Talent Board has focused on the elevation and promotion of a quality candidate experience with industry benchmarks that highlight accountability, fairness and business impact,” said Grossman. “This report is the first time we’ve taken our extensive analysis and partnered it with independent findings to uncover actionable analytics.”

As part of Symphony Talent’s JOY Roadshow, Laurano, Grossman and Alioto will unpack the data to lead an interactive roundtable with industry practitioners to discuss and brainstorm the future of experiences.

“Each talent acquisition and marketing are multifaceted and challenging in their own right,” said Alioto. “This report draws that crucial connection and exposes key blind spots that many leaders outside of HR might not know. From understanding the worth of brand perception to uncovering lost opportunity, there’s value left on the table and consequences to inaction. Let’s open up this meaningful conversation between talent leaders, CHROs, CMOs, and CEOs on the connection between experience and business impact – now’s the time to enrich talent marketing across all industries.”

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