What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising
What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat …
TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi
What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the …
MarTech Interview with Eric Wheeler, CEO, 33Across
"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and …
Mobiquity Technologies Releases AdTribute™ Real-Time Ad Effectiveness Attribution
Mobiquity Technologies Inc., a leading technology provider in next generation programmatic advertising released AdTribute as an additional measurement feature of …
The Evolution of Audio Advertising and What’s Next in 2020
While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive …
TechBytes with Nir Feldman, SVP Engineering, Kenshoo
Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of …
Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
Pocketmath Names Joanne Joynson-Hewlett as CEO
Audience Network and Programmatic AdTech Leader to Raise Company’s Long-Time CFO and Industry Leader’s Role to Helm Its Next Phase …
How is Artificial Intelligence Improving Advertising in 2019
Artificial Intelligence (AI) is quickly becoming a mainstay in numerous industries across the world, enabling more efficient manufacturing, safer transportation, …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral …
Quantcast Continues Asia Growth with Appointment of Regional Head Malaysia
Quantcast, which owns and operates the world’s largest audience insights and measurement platform on the open internet, is pushing growth …
33Across Announces Launch of Impact Header Bidding Solution
New Header Bidding Innovation Moves Beyond Standard Iab Formats to Boost Time-In-View for Advertisers and Deliver an Average 60% Ecpm …
DMP, CDP or UDP – What’s in a Name?
There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to …
Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers
Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new …
KORTX Announces Multiple Promotions and New Hires Amid Continued Growth
Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions. …