TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi
What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the …
MarTech Interview with Eric Wheeler, CEO, 33Across
"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and …
Mobiquity Technologies Releases AdTribute™ Real-Time Ad Effectiveness Attribution
Mobiquity Technologies Inc., a leading technology provider in next generation programmatic advertising released AdTribute as an additional measurement feature of …
The Evolution of Audio Advertising and What’s Next in 2020
While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive …
TechBytes with Nir Feldman, SVP Engineering, Kenshoo
Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of …
Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
Pocketmath Names Joanne Joynson-Hewlett as CEO
Audience Network and Programmatic AdTech Leader to Raise Company’s Long-Time CFO and Industry Leader’s Role to Helm Its Next Phase …
How is Artificial Intelligence Improving Advertising in 2019
Artificial Intelligence (AI) is quickly becoming a mainstay in numerous industries across the world, enabling more efficient manufacturing, safer transportation, …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …
GeoEdge Researchers Uncover Hacker Abuse of WebRTC Protocols via Behavioral Analysis
The Real Challenge: WebRTC (Web Real-Time Communications) Is a Serverless Communications Protocol, and WebRTC Malvertising Is Only Detectable via Behavioral …
Quantcast Continues Asia Growth with Appointment of Regional Head Malaysia
Quantcast, which owns and operates the world’s largest audience insights and measurement platform on the open internet, is pushing growth …
33Across Announces Launch of Impact Header Bidding Solution
New Header Bidding Innovation Moves Beyond Standard Iab Formats to Boost Time-In-View for Advertisers and Deliver an Average 60% Ecpm …
DMP, CDP or UDP – What’s in a Name?
There’s no denying the love of TLAs (three letter acronyms) in marketing today. Just when you have got used to …
Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers
Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new …
KORTX Announces Multiple Promotions and New Hires Amid Continued Growth
Marketing technology company KORTX announced the promotion of four key leaders and the addition of seven new employees across divisions. …
Mobiquity Technologies Expands Sales Organization with Two New Strategic Hires
Gina Doria and Henry Wong Join Mobiquity Sales Team Mobiquity Technologies Inc., a company providing mobile first, next generation programmatic …
MarTech Interview with Paul Dolan, CEO, Varick
"One thing that has remained consistent in AdTech is the need for experts, whether in-house, at an agency or at …
LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech
This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for …