Browsing Tag

programmatic advertising

Targetspot to Integrate Tru Optik Data Management Platform to Power Advanced Audience Targeting Across Streaming Audio

Integration will enable advertisers to reach more than 100 million streaming audio listeners with greater scale and accuracy Tru Optik, a TransUnion company, announced an agreement with Targetspot, a global specialist in digital audio solutions, to offer advertisers audience-based targeting capabilities for streaming audio. As an identity resolution leader across OTT, Connected TV (CTV) and streaming audio, Tru Optik's data management platform will be integrated into Targetspot's tech stack, available starting February…

Simpli.fi Acquires Leading Agency ERP Developer, Advantage Software

Combination to deliver improved performance and productivity for advertising agencies and media buying organizations Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined…

CCPA Has Been a Catalyst for Good in Programmatic

When the California Consumer Private Act (CCPA) went into effect earlier this year, some saw it as an onerousconstraint that could cripple the advertising ecosystem. As we enter the third month of the CCPA enforcement era, programmatic has persevered andeven demonstrated tobrands that it is the most reliable solution for reaching consumers. It’s safe to say earlier reports of digital advertising’s impending demise were greatly exaggerated. With the CCPA, California became the first state in the U.S. to comprehensively…

Integral Ad Science Acquires Amino Payments

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

Michael Cahan, Former ADARA VP of Enterprise Sales (North America) Joins Programmatic Lifecycle Pioneers Crimtan

Michael Cahan joins Crimtan as Senior Vice President - Americas to bring powerful and proven programmatic lifecycle success to North American clients. Cahan is being tasked with introducing and expanding Crimtan’s global network in North America to both brand direct and agency clients. He will also be responsible for building up Crimtan’s sales and client success infrastructure in the region. Michael is a proven digital executive with over 20 years of cross-platform experience (over a decade in programmatic) who…

Simpli.fi Named to the AdExchanger 2020 Programmatic Power Players List

Programmatic Platform for CTV, Household Addressable, and Mobile Advertising is recognized as a top provider in the industry Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company was named to the 2020 AdExchanger Programmatic Power Players list. The Programmatic Power Players is AdExchanger's definitive guide to the top agencies, tech providers, and other strategic advisors offering programmatic marketing and advertising services. Curated by AdExchanger's…

Red FM Selects Triton Digital to Power Its Podcast Strategy

Triton Digital, the global technology and services leader to the digital audio and podcast industry, and Red FM, India’s largest and most awarded private radio network, announced that Red FM has selected Triton’s powerful suite of podcast technology to power the delivery and monetization of its podcast content. Marketing Technology News: V12 Marketing Drives Growth for Businesses with New Partnership Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute…

Mobvista Launches Cloud Business Unit

Mobvista announced it had merged the Elastic Cloud Computing and Engineering Operations and Maintenance Team into a more comprehensive Cloud Business Unit, which now ranks as the Company's second largest business unit after the Advertising Technology Unit. Chao Cai, Vice President of Technology and Chief Engineering Architect of Mobvista, was appointed as the Head of the Cloud Business Unit and will directly report to Clement Cao, Co-founder and President of Mobvista. Mobvista's programmatic advertising business has…

Anzu and Adform Team Up to Advance Utilization of In-Game Advertising

Anzu.io, the world’s most advanced in-game advertising solution, announced a new partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing. Anzu will now offer its exclusive mobile and PC in-game inventory to Adform’s 30,000+ global clients, who will be able to utilize Anzu’s first-in-class technology to target the global gaming market. Joint pilot campaigns include global advertisers such as Vodafone Germany and McDonalds Czech Republic. Gaming is on the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from OpenWeb, Canopy, Adomni, Mediavine, to Adverty. OpenWeb Partners with Centro for its First DSP Integration Centro, a global provider of advertising technology, announced an integration with premium community engagement platform OpenWeb, to reach millions of engaged users within brand-safe environments across more than 1,000 digital publishers. The partnership is the first of its kind…

Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest Return On Ad Spend, MOLOCO Report Finds

MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most installs per 1,000 impressions served. Those were among the insights revealed in a new mobile user acquisition report published by MOLOCO, a programmatic advertising and machine learning company. The report, titled “Mobile Ad Formats Performance Report: Benchmarks for Casual Games,” examines…

6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer and seller in the bid-stream and during the media transaction, these standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. Six leading digital-out-of-home (DOOH) technology platforms -…

Time to Think Again: Lower Funnel Doesn’t Mean Lower Quality

Did you know that performance advertisers sacrifice quality in exchange for better mid to lower funnel results? At the beginning of the pandemic, brands reduced advertising spend drastically. In May, 52% of marketers at large multinational companies said they would hold back on ad spend for up to six months or more as the pandemic rolled on. Even though e-commerce saw a huge spike, brands curtailed spend in digital advertising regardless. Additionally, both brand and performance advertising saw equal levels of reduced…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from AdTonos, AzerionOne, Primis, AudioGO, to Mediavine. AdTonos Launches Yours Truly Technology to Deliver Interactive Radio Ads AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way,…

Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists

Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic technologies. Today, pharma companies are among the highest bidders of digital advertising inventories. In the pharma industry itself, specialists seem to engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physician. This has been reported as per the latest "100-day Report" of Doceree, the first global network of Physician-only platforms for programmatic marketing. According to the…

Programmatic and Data Giants Crimtan and Adara Partner up to Supercharge Customer Acquisition

Adara, the leader in verified identity and permissioned data and dynamic programmatic specialists Crimtan have joined forces to form the perfect partnership for programmatic advertising – and supercharge brands’ customer acquisition. We are delighted to announce that Crimtan and Adara have signed a partnership to combine Adara’s leading global digital identities, with Crimtan’s intelligent lifecycle marketing capabilities, based around audience, investment and creative intelligence. Crimtan are the experts in lifecycle…

Verizon Media Launches Unified ID Solution “Verizon Media ConnectID”

Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies…

AzerionOne Reinforces Its Commitment to Trustworthy and Safe Advertising Solutions by Expanding Partnership with White Ops

AzerionOne, a pioneering all-in-one programmatic platform for publishers and advertisers in Europe, announced an expanded partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, for a second consecutive year. With White Ops Advertising Integrity’s pre-bid capabilities, AzerionOne increases their protection on their full programmatic inventory—including native, video, desktop, mobile, and CTV—from the influence of sophisticated bots and fraud. This partnership…