For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands
MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers …
CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing
Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?
Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
Catalina To Offer CPG Marketers, Retailers And Agencies New Targeting And Measurement Capabilities Across Television, Social Media And Programmatic Advertising
CMOs can now target and measure the impact of digital ads on in-store sales through the LiveRamp Data Store across …
How Sellers.json and OpenRTB Supply Chain Object Reinforces DSPs/Buy Side Confidence in Programmatic Advertising
What is Sellers.json and OpenRTB Supply Chain Object? IAB Tech Lab has come up with a new initiative to combat …
TechBytes with Ryan Horn, SVP of Marketing at Simpli.fi
What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the …
MarTech Interview with Eric Wheeler, CEO, 33Across
"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and …
Mobiquity Technologies Releases AdTribute™ Real-Time Ad Effectiveness Attribution
Mobiquity Technologies Inc., a leading technology provider in next generation programmatic advertising released AdTribute as an additional measurement feature of …
The Evolution of Audio Advertising and What’s Next in 2020
While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive …
TechBytes with Nir Feldman, SVP Engineering, Kenshoo
Tell us about your role and the team/technology you handle at Kenshoo I am leading a super talented group of …
Mobiquity’s AdCop Finds Ad Fraud Lurking Below the Floor
Beta Program Identifies Nearly 100% of Programmatic Media Below Bid Floor Pricing is Fraudulent Mobiquity Technologies, Inc., a leading technology …
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising
On April 11, IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment about Programmatic …
MarTech Interview with Lewis Gersh, CEO, PebblePost
"The efficiency of email marketing is great, but because many campaigns can come off as “spammy” to shoppers, its efficacy …
Pocketmath Names Joanne Joynson-Hewlett as CEO
Audience Network and Programmatic AdTech Leader to Raise Company’s Long-Time CFO and Industry Leader’s Role to Helm Its Next Phase …
How is Artificial Intelligence Improving Advertising in 2019
Artificial Intelligence (AI) is quickly becoming a mainstay in numerous industries across the world, enabling more efficient manufacturing, safer transportation, …
New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media
Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize …