If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some …
ID5 and Primis Announce Partnership
Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, …
Goodway Group Earns Top Rank in Best Data Activation Category at ExchangeWire’s The Wires Global 2019 Awards
Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300% Goodway Group, …
Vibenomics Closes $5 Million in Additional Seed Funding
Vibenomics, provider of place-based audio experience solutions and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, announced it has …
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season
Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Adelphic Report: Are Programmatic Traders Set Up for Success?
New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform …
Claiming TV’s Space in the Media Ecosystem of the Future
Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data …
Adverty Taps GroupM Veteran Kenny Spångberg as Chief Revenue Officer
Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
It’s Time for AdTech to Get Serious About Data Quality
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …
Best Practice, Transparency, and Measurement to Define Digital OOH In 2020
2019 delivered a great deal of progress in the way of industry standardization, measurement, and transparency for digital OOH. It …
Are AdTech Companies Morally Responsible For Climate Change?
A few weeks ago I was suddenly involved in the social media buzz around the young climate activist Greta Thunberg. …
Viant Enhances Programmatic Pharmaceutical Offering with New Data Partnerships
Launches new whitepaper “Programmatic for Pharma Marketers” to help navigate the digital landscape Viant, a Meredith Corporation people-based advertising technology …
Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners
As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to …
How the Industry is Changing the Definition (and Expectations) of Transparency
For digital advertisers, transparency is critical. Marketers are increasingly seeking greater confidence and clarity across a convoluted media supply chain. …
DMEXCO 2019: How Technologies Help to Promote Trust
Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing …
DeepIntent Achieves the Industry’s First True 1:1 Marketing Solution for Healthcare and Pharmaceutical Brands
MarketMatch for Advertisers provides a single end-to-end programmatic advertising platform to identify and target healthcare providers Until now, healthcare marketers …
CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing
Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be …
From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech
The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of …
Client-Side Auction vs Server-Side Auction: Which Is More Suited for Video Advertising?
Looking ahead to the future of programmatic advertising, server-side auctions hold the potential to disrupt how programmatic Video Advertising is …