Formerly from Integral Ad Science, Rob Berzinskas Is a Seasoned Sales Leader Within the Programmatic Advertising Ecosystem and Will Be …
TechBytes with Nishant Khatri, VP Product Management, PubMatic
Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented …
Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers
Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork …
Is Google’s Responsive Search Ads the Ultimate Advertising Hack You Need?
Experts are Calling The Machine Learning-powered Responsive Search Ads the Next Big Thing After 2016’s Google Expanded Search Ads Google …
MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers
MediaMath Is Strongly Positioned to Serve as a Leading Catalyst for Product Innovation and Consolidation as the Category Evolves MediaMath …
Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising
After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for …
Cedato IntentView Launched to Transform Instream Video Advertising Industry
Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User …
PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction
PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, …
Verasity And XCHNG Partner To Enhance Digital Advertising
Verasity’s Proof of View (PoV)™ technology tackles digital advertising inefficiencies for XCHNG participants Verasity, a disruptive next-generation video platform has …
Interview with Olivia Bias, VP Marketing, Goodway Group
"There is very little quality, programmatic video on the open exchange available today, and what inventory there is comes at …
The AppNexus Marketplace Launches Guaranteed Views
Guaranteed Views, a New AppNexus Marketplace Product, Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet …
Encouraging Trend in APAC: Bringing Programmatic Home
Wherever you stand on the value of programmatic, there is little denying that this form of advertising is on the …
Lucidity Releases Yellow Paper Detailing Scalable Blockchain Implementation for Programmatic Advertising
Technical Paper Provides Deep Dive into Sidechain Scalability for Decentralized Advertising Analytics Lucidity announced the public release of its yellow paper describing its …
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem Simplaex, announced the beta-launch of Rivr, its new …
RPM Advertising Selects Ternio’s Programmatic Blockchain for Brand Partnership
Terlato Wines International and Majestic Star Casino & Hotel to Participate in First Blockchain-Enabled Programmatic Advertising Campaign Using Ternio Ternio, the …
district m go Unveiled to Scale Digital Advertising and Search Marketing
district m go Is Able to Provide a Complete Platform to Help SMBs Leverage the Full Power of Digital Advertising …
Mastering the Science of Creating Simple-Scalable-Effective Branded Content
In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine …
IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud
New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a …
SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data
The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use …
Simpli.fi’s Geo-Fencing Technology Suite Recognized for Best Use of Location by the Local Search Association
2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of …