programmatic advertising

Beta testing of Unified ID 2.0 in Canada underway to drive better understanding of the value exchange of online data and relevant advertising New research released today shows that 79 percent of Canadians would like to better understand…
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Digital Marketing Technology Firm Continues Growth and Expansion with Key Executive Leadership Version2, an industry leader in programmatic advertising and technologies, names Roy Massey as Vice President, Head of Media Activation for the…
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Awards recognizes companies that go above and beyond in creating an enjoyable workplace and a thriving culture for their employees Simpli.fi, a leader in programmatic advertising and agency management software, announced it was included in…
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First CMO for Industry Leader in Identity Solutions and First Party Data for Brands and Media Companies Audigent, the next generation identity and programmatic advertising technology company, today announced Dave Rosner has joined as its…
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Verve Group reinforces their commitment to streamlining advertising as they look to increase ad effectiveness and decrease budget waste globally. Media and Games Invest subsidiary Verve Group, a privacy-first omnichannel ad platform, today…
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Mintegral, a leading mobile programmatic advertising platform, announced today that it ranked as a Top 10 global ad network across all app verticals and featured 43 times throughout Adjust's interactive Partner Benchmark report. The report…
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Programmatic will offer customers the ability to create bespoke audience segments around technographic, firmographic and intent data to promote brand awareness and thought-leadership content BNZSA, Europe’s leading IT B2B digital, data and…
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All-star lineup to catalyze post-merger growth and delivery of digital marketing, programmatic advertising, and data management solutions for cannabis and regulated industries MediaJel today announced the appointment of its C-level…
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New Capability Enables Advertisers to Retarget CTV Users with Automated Process Simpli.fi, a leader in programmatic advertising and agency management software, announced today an enhancement of its Performance CTV offering with the…
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Marketers and media moguls alike have likely heard about third-party cookies going away by this time, but what does it actually mean and how it will affect the video publishing and advertising industry? Some are viewing it as an earthquake…
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 Logiq, a global provider of award-winning e-commerce and fintech solutions, has partnered with IRIS.TV, the leading video data platform, to utilize IRIS_ID, a unique global identifier assigned to individual videos, to provide greater…
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For the second consecutive year, Prioleau recognized for demonstration of strong vision and leadership Simpli.fi, a leader in programmatic advertising and agency management software, announced that its CEO and co-founder, Frost Prioleau,…
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Mobvista (stock code: 01860.HK) announces record high revenue reaching a total of US$307.8 million, a 15.3% year-on-year increase. In addition, the interim results announcement reveals that programmatic advertising subsidiary, Mintegral,…
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Target Corporation named Sarah Travis president of Roundel, the retailer's in-house media company. Roundel helps advertisers connect directly with Target's guests through personalized, relevant marketing messages across Target's owned…
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Launched in January of 2021, Reflect Xperience is a reimagined way to access and use ReflectView, Reflect’s premiere platform for enterprise-class digital signage. Reflect Systems, a leader in digital signage solutions, announced a new…
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According to data from the adtech company, ad fraud decreased across all key platforms in Q2, when compared to Q1 Kubient , the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their…
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Andrew Fischer, CEO and Co-founder at Choozle talks about some best practices that can help marketing teams and advertisers optimize their multichannel efforts in a digital-first environment: _____ Welcome to this MarTech Series chat…
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Simpli.fi, a leader in programmatic advertising and agency management software, announced that Sandra Murillo Sareyko, Vice President of Sales, of the e-Commerce, D2C, and International group, was honored with the 2021 Cynopsis Top Women in…
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Global Senior Advertising Executives Cite Automation, Real-time Measurement and Sophisticated Targeting as Key Benefits The use of automation and machine learning technology to purchase and display digital ads to segmented audiences in…
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Connected TV (CTV) and Mobile Apps remain the fastest-growing channels for programmatic advertising even as ad fraud eats roughly 25% of spend, according to recent Pixalate estimates. The continued lack of transparency in CTV and mobile…
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