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programmatic advertising Archives — MarTech Series
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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

Broadbean Technology Launches Programmatic Advertising Solution

New tool to reduce time to hire Broadbean Technology, the global leader in job distribution, has launched 'Broadbean Boost' – a programmatic advertising solution for employers, recruiters and hiring managers to streamline hiring time and costs. The pay-for-performance tool allows organizations to automate job post boosting for any low-performing adverts, before the application date runs out. This new solution has been designed to help employers reduce time to hire and manage costs by pushing adverts across multiple…

Triller Partners With Digital Advertising Platform Consumable, Giving Triller Access To Its 250 Million Users

This partnership will increase Triller's profitability, giving brands and businesses alike the opportunity to create engaging short-form digital ads to be inserted between Triller content Triller announced its partnership with digital advertising company Consumable. This will further monetize the Triller platform, by inserting programmatic advertising between Triller's short-form video content units. Marketing Technology News: SAP To Acquire Omnichannel Customer Engagement Leader Emarsys Included in this year's Inc…

Discovery Selects Magnite to Strengthen DTC Advertising Proposition for Streaming Services in the UK, Japan and India

Magnite, the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support of its leading real life entertainment streaming service, dplay platform, to maximise programmatic advertising capabilities. Magnite’s platform provides Discovery with control and efficiency for ad podding, inventory hierarchy, targeting, and real-time reporting. Magnite will also develop custom solutions to support Discovery’s unique product range and roadmap, as well as…

Bidmath Launches Google DV360 Platform Training Academy in Thai and Vietnamese

Bidmath, the leading programmatic consultancy, launches Display & Video 360 training academy with an aim to increase the adoption of programmatic industry knowledge. DV360 is Google’s unified solution for all programmatic buying and can be used to easily manage end-to-end programmatic campaigns across display, video, native, TV, and audio.  The skills taught in the academy will help advertisers plan, build, execute, optimize and analyze campaigns whilst upgrading their programmatic skills across specific topics such…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from ReverseAds, Amazon, MOLOCO, Adlucent, and InterAd. ReverseAds Announces The Launch Of The World’s First True Alternative To Search Advertising ReverseAds announced the launch of its reverse-engineered search advertising solution that uses Big Data, A.I., and predictive modeling to help brands serve intuitive ads everywhere buyers go online after their initial search. ReverseAds…

MOLOCO Launches MOLOCO Cloud to Enable Self-Serve Programmatic Advertising for Mobile Marketers

MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the launch of its programmatic advertising platform, MOLOCO Cloud. MOLOCO Cloud gives marketers direct control over their programmatic advertising operations through self-serve functionality that lets them bring their mobile marketing in-house while leveraging the same machine learning algorithms MOLOCO uses to maximize campaign performance for its managed services. “Our goal at MOLOCO is to provide marketers with the tools and…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Clear Ads, Strategus, Joveo, AcuityAds, and Playbook Media. Amazon Advertising Demand Side Platform Agency Clear Ads Dominates DSP Business UK George Meressa is a leading paid-advertising expert and founder of Clear Ads, an Amazon Advertising Demand Side Platform (DSP) agency currently dominating DSP business in the UK. Specializing in the field since 2009, Clear Ads has extensive…

Verizon Media Brings Premium, Unified Demand to Publishers With OTT Smart Auction

The header bidding-like solution is specifically for premium OTT publishers that deliver longform on-demand or live streaming video Verizon Media announced the launch of OTT Smart Auction, a header bidding-like solution for over-the-top (OTT) publishers. OTT Smart Auction is a server-to-server container integration that enables OTT programmatic demand to compete with reserved demand in a real-time, unified auction in a publisher’s ad server. Ad-supported longform video is a rapidly growing market that’s expected to…

Dailymotion Strengthens Sales Team; Scott Nathanson Joins as Head of Sales, North America

Dailymotion, a Vivendi-owned video platform dedicated to creating a trusted home for premium video content that matters, has appointed Scott Nathanson as head of sales, North America. Following the recent appointment of Bichoï Bastha as Chief Revenue and Business Officer, Nathanson joins Dailymotion at an important time as the company focuses on expanding its commercial organization and global footprint. Nathanson will spearhead the North America sales organization and work closely with the company’s buyers across the…

TechBytes with Anudit Vikram SVP of Product at MediaMath

Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning their priorities to address the suddenly changed needs of their customers. The key to success in these times is clear communication across the organization, ensuring everyone understands and is on the same page with the new objectives. At MediaMath, our team is set up to change course in required direction swiftly. How do you relay your ideas…

inboxAds Extends Automizy’s Portfolio with Email Monetization in New Integration

inboxAds, a rising programmatic email monetization SaaS, announces its integration with Automizy, the email marketing platform designed to increase open rates. This move enables Automizy's customers to monetize their email campaigns with programmatic native ads on the email marketing platform itself. Automizy Co-Founder and Head of Product, Viktor Egri, said, "Expanding our portfolio with a complete email monetization solution is a step further in our strategy to provide our customers with a comprehensive selection of…

Adverty Invents and Launches New In-Game Brand Advertising Format With Seamless In-Menu Ads

Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies, and game developers, today invites a new category of advertisers into the world of…

Verizon Media Teams With Broadsign to Extend Programmatic Omnichannel Offering

Verizon Media and Broadsign announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now easily access Broadsign’s global programmatic DOOH (pDOOH) inventory as part of their omnichannel buys. The partnership is another step in Verizon Media’s continued expansion into DOOH, as more advertisers recognize the value of the medium in…

Hivestack Announces Nikki Hawke As Chief Marketing Officer

Newly Appointed Role Expands Leadership Team Focused On Global Expansion Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of global marketing strategist Nikki Hawke to the position of Chief Marketing Officer. As Hivestack’s first ever CMO, Hawke will report to the Company’s Chief Executive Officer, Andreas Soupliotis. She will lead the team responsible for the Company’s advertising, sponsorship, digital and product marketing as Hivestack continues to focus on worldwide expansion…

Todd Parsons Joins Criteo as Chief Product Officer to Accelerate Company’s Diversification

Criteo S.A., the global technology company powering the world's marketers with trusted and impactful advertising, announced Todd Parsons' appointment to Chief Product Officer. In this role, Parsons will lead and oversee Criteo's product design and innovation roadmap, playing a critical role in the transformation of the company's technology platform. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal Parsons brings over 15 years of experience as a product leader…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Playwire, Venatus, Anzu.io, Rakuten Advertising, and Mediavine. Playwire to Give All Online Publishers Insights on Advertising Technology, Page Speed, Site Performance, and Ad Optimization Playwire, a global advertising technology company specializing in revenue amplification for publishers and content creators, is set to host a virtual event on August 20, 2020 at 12-2 PM EST with Google …

Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers capture higher value in the marketplace.…

Wakefern Taps Inmar Intelligence Retail Cloud To Expand Its Retail Media Network

Wakefern will utilize the Inmar Intelligence Retail Cloud, an integrated suite of marketing technologies and services, to build and support its Retail Media Networks, incorporating off-site programmatic media Inmar Intelligence, a data-driven technology-enabled services company, announced Wakefern Food Corp, the largest retailer-owned cooperative in the United States, is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. The New Jersey-based cooperative…

How Brands Mimicking Consumer Behavior Is Crucial to Getting Ahead of Ad Fraud

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and experiences were forced to suddenly cease because of government regulation. The gradual shift to online activity has been clear for many years, but the recent circumstances have pushed online adoption forward the best part of decade, as consumers were forced to dispense with any…
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