New technology integration broadens international, programmatic dynamic DOOH inventory available via the TPS Engage DSP; streamlines contextual programmatic ad transactions …
Nielsen Global Connect Acquires Merchandising and Analytics Solutions Leader Precima®
Nielsen Global Connect announced today that it has completed its acquisition of Precima®, an industry-leading, SaaS-based provider of powerful retail and …
2020 AdTech Predictions from the Industry Leaders
The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech …
Appcast Named Exclusive U.S. Partner by The Network
U.S. employers gain simplified access to more than 60 global job boards in 138 countries Appcast, the leading technology provider …
AdTech Predictions 2020: Where is Premium Programmatic Inventory Management Heading?
As part of our Predictions Series 2020, we spoke to Charmagne Jacobs, VP/Head of Global Marketing and Partnerships at the …
TechBytes with Keith Pieper, VP of Product Operations at Sovrn
Could you tell us about your role and journey into Advertising technology? My first role in Ad technology was with …
Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company
AdTech industry doesn’t spare any chance to throw up unique updates. Today, two major ad tech companies announced a key …
MarTech Interview with Cristina Constandache, Chief Revenue Officer at Rakuten Viber
"The companies that will do best in the data economy will be the ones that balance data with privacy and …
Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization
Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for …
OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising
Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office …
Should You Trust SSAI in CTV Advertising?
If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some …
ID5 and Primis Announce Partnership
Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, …
Goodway Group Earns Top Rank in Best Data Activation Category at ExchangeWire’s The Wires Global 2019 Awards
Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300% Goodway Group, …
Vibenomics Closes $5 Million in Additional Seed Funding
Vibenomics, provider of place-based audio experience solutions and the industry’s first audio out-of-home (OOH) programmatic advertising marketplace, announced it has …
4 Ways to Boost Programmatic Video Advertising ROI This Holiday Season
Step #1 Start Early and Leverage PMP/Guaranteed Deals 45% of US consumers say they plan to start shopping before November …
Adelphic Report: Are Programmatic Traders Set Up for Success?
New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform …
Claiming TV’s Space in the Media Ecosystem of the Future
Leaders of the “Big Four” networks declared broadcast isn’t dead, but while they might be a little biased, the data …
Adverty Taps GroupM Veteran Kenny Spångberg as Chief Revenue Officer
Adverty AB (publ), a leading ad tech provider of seamless in-world advertising solutions for games and esports, is pleased to …
Simpli.fi Enables Addressable Programmatic Advertising for 126 Million US Households Based on over 500 Demographic Variables
Programmatic Advertising Leader Simpli.fi ‘s User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences …
It’s Time for AdTech to Get Serious About Data Quality
Everyone in tech is talking about Big Data. Recent decades have seen an enormous shift from data scarcity to overabundance, …