programmatic advertising

Campaigns for Midterm Elections Gain Localized Targeting; Basis is the Only Programmatic Advertising Platform Providing State Legislative District Targeting Basis Technologies, a leading provider of cloud-based workflow automation and…
Read More...

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative Hivestack, the world's leading independent programmatic digital out of home (DOOH) ad tech…
Read More...

Open source Chrome extension allows easy debugging and troubleshooting on publisher websites using Prebid.js Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, announced the release of…
Read More...

The Local Media Consortium, a strategic alliance of local media companies, announced that it has extended its partnership with Google. This builds on an ongoing partnership that delivers LMC members with significant economic value, as well…
Read More...

Matt Douglas and Zac Reeder join as Head of Programmatic Partnerships and Head of Studio Partnerships, respectively Mirriad, the leading in-content advertising company powered by Academy Award Winning AI technology, announced that it…
Read More...

Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising technology, today announced, it has been selected by Enhance Token to provide data and programmatic advertising. Mobiquity…
Read More...

A-Nation Selects Mobiquity to Promote Brand Awareness of Tokens and Film Release Mobiquity Technologies, Inc. (NASDAQ: MOBQ) (the “Company”), a leading provider of next-generation advertising technology, today announced, it has been…
Read More...

Xandr has simplified the process for buyers to discover and activate premium inventory, marking a key step forward for the programmatic advertising industry Xandr announced the launch of Inventory Library on its Invest DSP. Inventory…
Read More...

Mobvista (stock code: 01860.HK) announces record-high revenue reaching a total of US$755 million, a 46% year-on-year increase. In addition, the annual report reveals that programmatic advertising subsidiary, Mintegral, continues to be the…
Read More...

Mintegral, a leading programmatic advertising platform, recently announced it has ranked over 690 times on AppsFlyer's latest Performance Index XIV. The AppsFlyer Performance Index is a comprehensive industry-standard report that…
Read More...

Mike Racic joins as organization’s first President hire Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Mike Racic has joined as the President of the organization. Mike…
Read More...

The last two years have thrown unprecedented challenges at every business and industry around the world.  For the adtech and martech sector, these have originated from inside and outside the media landscape.  As 2022 gets underway, we talk…
Read More...

White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live White Bullet’s integration with Silverbullet’s next generation Context Outcomes Engine, 4D, is now live The cybersecurity and…
Read More...

New offering provides advertisers with enhanced accuracy, scale and a larger variety of segments for CTV campaigns Digital data pioneer Datonics has partnered with Simpli.fi, a leader in programmatic advertising and agency management…
Read More...

Mobiquity Technologies, Inc. Expands its end user Features with SMS on its MobiExchange SaaS Platform Mobiquity Technologies, Inc., a leading provider of next-generation advertising, announced a new end-user feature for MobiExchange, the…
Read More...

AT&T Inc. has agreed to sell its global programmatic advertising marketplace, Xandr Inc., to Microsoft.1 The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering…
Read More...

The 12th Annual Effective Mobile Marketing Awards recognizes leaders and innovators shaping the mobile marketing landscape Simpli.fi, a leader in programmatic advertising and agency management software, today announced that it won the…
Read More...

AdTheorent's machine-learning platform drives measurable campaign performance, making AdTheorent the only six-time recipient of this prestigious recognition in Frost & Sullivan's 60-year history Based on its recent market analysis of…
Read More...

BidMind, a leading programmatic advertising platform, has announced the release of its new geofencing feature, GeoNow. GeoNow, which is being made available worldwide, is a powerful advertising tool for in-app, web, and CTV ad…
Read More...

The use of blockchain technology is revolutionizing the programmatic advertising industry. Not surprisingly even IAB has a Distributed Ledger Working Group that continuously investigates applications of emerging technologies in distributed…
Read More...