Browsing Tag

programmatic advertising

Blis Extends Global Commercial Footprint in Asia and North America

Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships As part of its global expansion, Blis, the leading privacy-first location-powered programmatic advertising partner, is building momentum with new reseller partnerships to bolster its presence across Asia and North America. This follows the company's recent announcement of its expansion in MENA. Marketing Technology News: MarTech Interview with Lauren Weinberg, Global Head of Marketing and Comms at Square Most…

Symphony Talent Announces Distinctive Research Partnership with Aptitude Research and Talent Board

Symphony Talent, the only recruitment marketing technology company to combine CRM, career sites, and programmatic advertising, announced a unique partnership with Aptitude Research, an independent research-based analyst and advisory firm and Talent Board, the first non-profit organization focused on candidate experience, to create a four-part report. The distinctive report addresses how Fortune 10 companies develop exceptional experiences for their employers and candidates. Marketing Technology News: Avatier Unveils…

Best Practices to Avoid Advertising on Fake News

Spoiler Alert: The ability to truly avoid advertising on “fake news” remains largely unsolved. However, brands can still take steps to reduce the chances of inadvertently support such content. No responsible brand likes the idea of supporting fake news or misinformation—in theory. The real-life damage caused by untruths in media is obvious. From COVID conspiracies that worsened the pandemic worldwide to election disinformation that left our democracy on the brink on January 6th, it is clear our society has an “infodemic”…

Voices: Digital Audio Advertising – The Marketer’s New Superpower

Voices, the world's leading marketplace for remote voice-over production and services, is extending its leadership in sonic branding with strong partnerships in programmatic advertising for the creation and delivery of booming digital audio advertising opportunities. David Ciccarelli, founder and Chief Executive Officer at Voices, says, "Marketers have saturated the eyes and are moving on to the ears. Widespread screen fatigue and brands' search for whitespace in the marketing landscape are two reasons why marketers…

Version2 Achieves Anniversary Milestone As Innovative Ad Tech Disruptor

Version2, an industry leader in programmatic advertising and technologies, celebrates its milestone first anniversary. The company launched during the onset of the COVID-19 global pandemic in 2020. This month marks consecutive growth and expansion, serving more than 50 clients both domestically and internationally. "It has been an unprecedented first year for our business and we are grateful to all of our partners and team members for helping us achieve this significant milestone," says David Burns, Chief Executive…

2021 Shaping Up to be the Year of Programmatic Advertising for Pay TV and Network Service Providers in Europe

An overwhelming majority (87.4%) of network service provider executives agree that programmatic advertising delivered through smart/connected TVs and/or customer premises equipment (such as set-top boxes) will be an important source of revenue for network service providers and pay TV operators in Europe. These are among the findings of a recent BTR-100 survey of senior executives with European communications service providers across the full array of delivery mediums. The project was commissioned by Hoppr, an innovative…

Mintegral Earns Privacy Certification From ePrivacy

Mintegral, a programmatic advertising platform, announced a privacy accreditation from ePrivacy, a company offering seals for the certifications for digital products. Specifically, Mintegral earned the ePrivacyseal EU, which attests to a product's compliance with the requirements imposed by EU data protection legislation, in accordance with EU General Data Protection Regulation (GDPR). This news further demonstrates Mintegral's continued commitment to providing compliant and trusted online solutions. "Data security and…

New OpenX Survey Highlights Opportunities for Publishers Within Prebid

Publishers understand the revenue opportunities with Prebid, but see huge room for growth OpenX today released the findings of a recent survey that examines how digital media publishers are using Prebid to manage their programmatic advertising. The survey highlights the importance of Prebid in terms of generating and maximizing revenue, with over 75 percent of publishers reporting that they find Prebid to be a "critical aspect" of their revenue. Marketing Technology News: EY Intelligent Delivery Platform for SAP To…

Digital Leader Lynda Clarizio Joins Simpli.fi’s Board of Directors

Simpli.fi, a leader in programmatic advertising and agency management software, announced today that Lynda Clarizio has joined the company's Board of Directors. Clarizio brings a wealth of experience to Simpli.fi's Board, previously holding positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at INVISION, President of Advertising.com and Board Member at IAB, among many others. Her deep expertise in enterprise data and analytics as well as in media, advertising, and software industries will…

Spearad Introduces Revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

Spearad, a pioneer in addressable TV advertising, introduced "Selective Programmatic" for addressable TV advertising. Selective Programmatic is a revolution in programmatic advertising for CTV und OTT providers, because broadcasters can view and verify advertising content they receive via programmatic channels. With this, Spearad enables TV-providers to maintain the proven routines and working methods they are used to from linear TV, even across their digital channels. Marketing Technology News: Orchid Agency, a…

Viant Expands Board with Executives from First American Financial and Taco Bell

Added Leadership Expertise and Independent Perspective to Support Viant’s Growth Strategy Viant®, a people-based advertising software company, today announced that former Chief Financial Officer of First American Financial Corporation, Max Valdes, and former President of Taco Bell International, Liz Williams have joined Viant Technology’s board of directors. The pair brings extensive leadership experience to their new roles, as well as new insights and perspective, strategically positioning Viant for continued success…

MiQ and BVA Announce Strategic Partnership to Aid E-Commerce Brands in their Programmatic Advertising Journeys

Collaboration will increase media campaign optimization proven to move the needle for business today MiQ – global programmatic media partner -- announced a strategic partnership with leading Shopify Plus agency, BVA. The partnership will give BVA access to MiQ’s Intelligence Hub, custom analytics capabilities, and bespoke integrations into BVA’s proprietary reporting suite to help clients successfully navigate the ever-evolving programmatic advertising landscape, drive greater campaign optimization, and…

Taboola Introduces a Way for Publishers to Personalize their Digital Properties Based on Reader Loyalty Levels, Using Deep Learning and AI

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new addition to its suite of segmentation and personalization offerings for publishers. According to industry data, 70% of publishers personalize their content for readers and a large percentage plans to do so moving forward. Publishers partnering with Taboola will have access to new loyalty features as part of Taboola's personalization and segmentation suite. This includes a proprietary…

Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Ad

US based former GroupM CEO Rob Norman Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman. Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising…

Using the Quadratic Formula for Your Ad Campaigns

“Why do we need to know the quadratic formula, Dad, do you use it in your job?”, ask my children as I urge them to do their homework. The answer is (obviously) a big NO, but let’s keep that between us. To be fair, their query is not unreasonable: data is core to ad tech, involving a litany of numbers and calculations. However, the ‘D-word’ is often misunderstood in advertising conversations. When mentioned, the word immediately elicits thoughts of PII or cookies related to a user’s browser activity or search history.…

LG Partners With SpotX To Deliver Programmatic Advertising To LG Smart TVs

Will Serve as Primary Supply-Side Platform for LG Across the US, EMEA, and LATAM SpotX, the leading global video advertising platform, announced a partnership with LG Electronics Inc. (LG) to serve as the primary supply-side platform (SSP) throughout the US, EMEA, and Latin America. SpotX is also providing LG with demand facilitation services to connect media buyers with the premium over-the-top video inventory available on LG smart TVs and will give buyers the ability to purchase that inventory programmatically through…

TechBytes with Guy Books, VP Product at GeoEdge

Tell me about the AdWatch offering you just announced? In the fast-paced world of real-time programmatic advertising, when ads are sold and placed to the right user in a fraction of a second, it’s important to be able to slow down and view the actual ad. AdWatch enables viewing each ad and upholding brand safety protection while providing complete transparency and control to ensure that the publisher’s standards are met and that the ads don’t include unpleasant visuals, IP infringements, or counterfeit goods. Now,…

IPONWEB Attains TAG Platinum Status From the Trustworthy Accountability Group

Demonstrates commitment to tackling criminal activity and increasing trust across the programmatic advertising ecosystem Real-time advertising technology and infrastructure company, IPONWEB, has been awarded TAG Platinum status by the Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising. Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution Attained by only 11…

MOLOCO Launches Automated Buying Platform for In-House Programmatic Advertising, Featuring Bid Optimization and LAT Targeting

MOLOCO Cloud gives performance-based mobile marketers automated optimization, unparalleled transparency, and complete control over their programmatic advertising MOLOCO, a leader in machine learning and growth solutions for mobile marketers, announced the general availability of MOLOCO Cloud, an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine…

eyeo Launches Crumbs, Bridging Gap Between Privacy and Identity

New solution provides mediation between what advertisers need and what users want eyeo, the makers of Adblock Plus and pioneers in building a more sustainable value exchange between advertisers, publishers and online users, unveils Crumbs, a revolutionary new approach to managing user data privately and a sustainable digital advertising alternative for the post-third-party cookie world. Crumbs combines two different aspects of the online economy. On one end, it provides best-in-class privacy features at no monetary cost…