University of Kentucky Selects Salesforce’s Work.com to Help Bring Students, Faculty, and Staff Back to Campus Safely

University of Kentucky Selects Salesforce's Work.com to Help Bring Students, Faculty, and Staff Back to Campus Safely

With Work.com, the university will be able to conduct daily health and wellness assessments of its entire student body, faculty, and staff, and employ manual contact tracing

Salesforce, the global leader in CRM, announced the University of Kentucky, the largest public research university in the state, will deploy Salesforce’s Work.com to help it safely welcome back students, faculty, and staff to its campus on August 17. Work.com includes technology for emergency response management; manual contact tracing; health and wellness assessments; shift scheduling; and a Command Center dashboard that captures all relevant data to help organizations reopen safely.

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Since 2017, the University of Kentucky has used Salesforce.org Education Cloud to connect all of its departments on a single platform to deliver connected experiences and real-time communications to students, parents, alumni, faculty, and staff. With Education Cloud, the University of Kentucky was able to quickly pivot to address the emerging pandemic, beginning with a university-wide wellness outreach campaign in March when it contacted all 30,000 students via phone to check in on their mental health and wellness, and share additional resources.

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Also in March, the University of Kentucky began to assess how it could safely and effectively bring its community back to campus this coming fall semester. It quickly assembled a cross-departmental team comprising 500 faculty, staff, and students who worked extensively over three months to create a comprehensive return-to-campus framework, outlined in its Playbook for Reinvented Operations. To execute this strategy and manage its return to campus, the university will implement Work.com solutions that will enable it to:

  • Conduct daily wellness assessments and symptom checks of its entire student body, faculty, and staff who plan to be on campus this fall
  • Manage, triage, and track initial testing and contact tracing operations
  • View data and insights from its community in the Command Center to assess campus readiness and rapidly respond to changing conditions
  • Implement a faster and more accurate emergency response with manual contract tracing
  • Listen to and generate feedback from its community of 50,000 parents, students, alumni, faculty, and staff through surveys, and share real-time information through personalized communications at scale

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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