VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing and sales enablement applications, has partnered with industry leader DirectScale, Inc. (“DirectScale”) to offer a combined platform to all of DirectScale’s new and existing social, affiliate, and direct sales clients.

DirectScale, is a well-respected provider of back-end software solutions for enterprise scale, sales organizations offering a SaaS platform to manage complex corporate functions such as sales and commission tracking, data analysis and reporting, as well as downline management and messaging, training, web portal and e-commerce features, among many other back-office, corporate and field rep administrative tools. The platform is fully configurable allowing clients to customize the user interface for a better, more effective user experience.

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Through this new partnership, DirectScale will be able to offer its clients a custom mobile app that will combine DirectScale’s powerful administrative platform with VERB’s lead gen and sales enablement capabilities, including VERB’s proprietary interactive video technology, that will provide an enhanced, more effective set of tools for their client’s sales reps. Additional VERB sales enablement tools, such as sampling facilitation, will be available for in-app purchase directly by users through the Apple App Store and Google Play Store.

“Partnering with VERB and leveraging their existing infrastructure was the obvious choice to deliver the best experience for our customers. This app will provide the tools field reps want — and need — to grow their businesses,” said Rodger Smith, CEO of DirectScale. “By leveraging unique data points from each platform, this combined app offering will help our corporate clients gain key insights on customer and field rep behaviors that will drive the success of their businesses. We also believe VERB’s interactive video sales component will be a game changer for our clients’ field reps as they look for new ways to meet and engage with customers wherever they are in real-time.”

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Global President of Sales for VERB McKinley Oswald added, “This partnership with DirectScale is a highly complementary alliance wherein both parties truly benefit. DirectScale will be able to offer their clients a bundled solution that includes VERB’s unique, cutting-edge lead gen and sales enablement technology that provides clients with significantly increased retention and growth rates, and VERB will enjoy a more expansive user base and associated revenue generation.”

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