New Extension for Chrome Grants Businesses Direct Access to Texting-For-Business Solution Within Existing Workflows

Zipwhip, the leading provider of texting for business, announced the launch of the Zipwhip 2.0 Browser Extension, which offers users the essential features of the Zipwhip app without ever having to leave a customer relationship management (CRM) system or web page. Building on its history as the pioneers of the texting-for-business industry, Zipwhip is on a mission to create a seamless experience that makes texting even faster, easier and more convenient for any business to embrace. Today’s launch marks a notable step forward in enhancing the flexibility and customization capabilities of the Zipwhip platform through the addition of a growing set of plug-and-play widgets, developer tools and CRM-friendly extensions.

“Today’s announcement is just one example of how we’re evolving our platform and building new solutions to help our customers transform their day-to-day communication and improve their customer engagement strategies.”

Texting for business is a necessary disruption in traditional customer communication, especially for organizations at the forefront of business-to-consumer relationship-building. Not only is business texting easy to implement and integrate into existing workflows thanks to Zipwhip, it is also a proven way to communicate more efficiently and effectively. According to Zipwhip’s 2019 State of Texting Report, 39 percent of companies already use texting to communicate with customers and that number is only expected to grow dramatically as awareness around texting-for-business solutions increases. Further, businesses turn to texting because of its ease of use and convenience, with scheduling reported as the most popular use case (56 percent) closely followed by customer service and support (54 percent).

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“Here at Zipwhip, we always want to make sure that texting for business is fast, easy and convenient, and the launch of the browser extension is a great example of how we deliver against our promise to offer the industry’s most seamless texting experience,” said Raine Bergstrom, senior vice president of product at Zipwhip. “Today’s announcement is just one example of how we’re evolving our platform and building new solutions to help our customers transform their day-to-day communication and improve their customer engagement strategies.”

The Zipwhip 2.0 Browser Extension has feature parity with the company’s web application, and provides a reliable and effortless way to reach customers and manage text conversations from any website and directly from web-based CRM systems. Available today on Google Chrome, users can click on the ‘Z’ icon in their browser toolbar or next to any 10-digit phone number to open a rich user interface experience with enhanced functionality. This extension establishes Zipwhip as the only texting-for-business company to offer web, desktop and mobile apps, a full-featured browser extension and direct carrier connectivity in one easy-to-integrate platform.

Clio, the most comprehensive practice-management platform for the legal industry, has been a Zipwhip partner since 2017. In addition to archiving text messages in Clio, Zipwhip users will now be able to send, receive and manage their text communications without ever leaving the platform.

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“While there have never been more ways for businesses to communicate with customers today, nothing compares to the ease and simplicity of texting,” said Andrew Gay, manager of product partnerships at Clio. “Thanks to Zipwhip, our attorneys can reach clients where they are and how they like to be communicated with – without interrupting their current workflow.”

For developers and CRMs, the 2.0 Browser Extension provides a sneak peek at the embeddable components Zipwhip will be making available soon, allowing for the quick integration of drop-in, pre-built widgets for any platform. Further enhancements to the extension, compatibility with other browsers and additional extensibility tools will roll out over the coming months and will allow CRMs to integrate a full-featured, easily customizable texting experience into their software in a matter of hours.

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