The partnership will allow businesses to offer third-party benefits to their customers through their existing rewards scheme.

Antavo, a leading Enterprise Loyalty Cloud, and CarltonOne Engagement, the purpose-powered engagement platform with a global rewards fulfilment engine, today announce a partnership to help brands drive lasting customer loyalty by boosting their reward experience.

By integrating the Antavo Enterprise Loyalty Cloud and CarltonOne’s vast reward catalogue, brands can now offer customers a wider range of customer loyalty rewards including: merchandise; flight, hotel and leisure experiences; gift cards; mobile top-ups and charitable donations.

The partnership allows Antavo and CarltonOne to deliver full-circle rewards programmes, covering transactional and non-transactional loyalty schemes so that brands can reward their members in a way that is most appropriate to them. The partnership makes CarltonOne the first integrated reward fulfilment partner of Antavo.

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CarltonOne’s established Global Reward Solutions platform will be available to Antavo’s customers, allowing them to deliver broader reward schemes. CarltonOne’s merchandise catalogue offers thousands of unique products to members in 185 countries worldwide, including those from best-selling brands such as Apple, Bose, Sony and FitBit.

“Having relevant, tailored and appropriate third party rewards as part of a loyalty program significantly improves the reward redemption rate, which is why we’re so excited about working with CarltonOne.” says Attila Kecsmar, CEO and Co-founder of Antavo. “CarltonOne has developed an enviable roster of brand partnerships and experiences which are available to businesses all over the world, allowing them to reward their customers in ways they will respond to best. This partnership means that our clients can now integrate third-party rewards to their loyalty campaigns with ease, helping them reach out to and engage with their customers in an ever more personalised way.”

“We’re delighted to welcome our friends at Antavo to the CarltonOne rewards platform,” CarltonOne founder and CEO, Rob Purdy said. “We’re a true believer in their mission to make it easier for companies to create powerful loyalty initiatives, and are honoured to deliver a world-class rewards offering for all their programs. Whether it’s merchandise from brands like Apple or Sony, a vast choice of gift cards or amazing travel experiences, our rewards platform will now make every Antavo program even more compelling for members.”

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Antavo is an Enterprise Loyalty Cloud, providing best-in-class technology to manage experience-based, paid, and lifestyle loyalty programs online, in-store, or on mobile.

Antavo’s no-code, API-centric platform makes the loyalty program experience fully customizable and empowers loyalty and marketing teams to run their program internally, without IT help. The company invests 60% of its revenue into its product and issues quarterly product releases.

Antavo is a pure-play loyalty technology vendor recognized by Forrester, Gartner, Loyalty360, and is the preferred choice for loyalty consultants, agencies, and system integrators all over the world. Antavo empowers clients like BMW, KFC, La Cage, Kathmandu, Luisaviaroma and BrewDog, as well as global businesses in the travel, pharma and fashion industries.

CarltonOne is a purpose-powered engagement platform that creates B2B social recognition, customer loyalty, rewards, and sales/channel incentive programs. With the goal to make every moment matter, the company offers Power2Motivate — a customizable enterprise engagement solution; Global Reward Solutions — a worldwide supply chain enabling customized AI-personalized storefronts of over 10 million rewards across 185 countries; and Kart — a free shop and save benefit for employers. Each of these solutions fuels CarltonOne’s Evergrow sustainability mission to fight climate change with a unique eco-action business model that funds the planting of millions of trees every year.

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