Barceló will benefit from the advanced GetFeedback Salesforce integration as it aims to understand and act upon rapidly changing customer expectations

Momentive, a leader in agile experience management, today announced that Barceló Hotel Group, a leading global hotel chain based in Spain, has chosen GetFeedback for its global customer experience program.

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Barceló is using GetFeedback to monitor and improve the digital purchasing journey for customers. The deep integration GetFeedback has with Salesforce—Barceló’s main system of record— provides the hotel chain with a 360° view of the customer where it needs it. Barceló Hotel Group joins others in the travel industry using GetFeedback’s agile CX platform to listen, understand, and act on customer insights.

“After an unexpectedly volatile year and a half for the travel industry, we knew we needed a solution that allowed us to listen to customer feedback in real time in order to adapt to changing expectations and preferences,” said Lluís Massanet, Global Digital Business Deputy Director at Barceló Hotel Group. “We chose GetFeedback because it offers a comprehensive look at our customers and is purpose-built for Salesforce, which makes it a powerful solution that easily fits into how we work. Now we have a solution that allows us to optimize the online experience based on what our customers actually want.”

Organizations around the world utilize GetFeedback to power robust, agile CX programs in a range of industries from hospitality to banking and beyond. Compared to complicated, legacy CX offerings, GetFeedback is a powerful yet easy-to-use agile solution that helps organizations set up their CX program within days—not months—to quickly understand and act on customer insights. GetFeedback enables CX professionals to deliver great experiences without waiting on technical resources or hiring a team of expensive consultants. GetFeedback combines multi-channel feedback data with operational data from Salesforce to surface relevant insights in a single, intuitive interface.

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