Bestow, a modern life insurance provider that utilizes technology to make coverage available to millions has confirmed the introduction of the Protect API, expanding access to the complete digital life insurance experience. Built as an Insurance as a Service approach, the Protect API allows businesses to sell life insurance services directly on their applications or websites, with full control of user experience.

The Protect API is flexible to specific partner requirements through a range of integration solutions, from offering coverage forecasts to completely hosting end-to-end life insurance purchasing experience. With Bestow’s proprietary technologies, partners will gather all the details needed to underwrite, make an immediate decision on eligibility, and, if accepted, issue a life insurance policy without the client ever leaving their app or website. Bestow ‘s algorithms replace conventional medical test details to turn underwriting from months to minutes — no physical touch, phone screening, or doctor visits are required to ensure coverage.

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“With the Protect API, partners can leverage Bestow’s industry-leading platform to bring financial protection directly to their customers,” said Jonathan Abelmann, Co-Founder and President of Bestow. “Many families know they need life insurance but haven’t gotten around to it yet due to competing priorities and busy schedules. With Protect API, partners can offer a coverage solution to their customers that’s easy, fast, and affordable — which is seamlessly integrated into a platform they already know and trust.”

The first partner to incorporate the latest Protect API into its product is Tomorrow, a start-up that integrates legal, financial, and insurance resources in one easy-to-use app. With Tomorrow, hundreds of thousands of Americans have managed to secure their families by developing important legal papers such as wills, trusts, and advanced health directives. At present, Tomorrow users will conveniently buy life insurance coverage to better shield their loved ones from the unpredictable.

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“Too many families live without the protection of life insurance, which is why we’re thrilled to partner with Bestow to bring their convenient buying experience to our customers,” said Dave Hanley, CEO of Tomorrow. “Tomorrow helps more than 500,000 individuals who are new to estate planning and insurance feel comfortable and informed through its refined user experience. By utilizing the Protect API, Tomorrow users remain in the app for the entire purchase experience, from quoting to applying to purchase, which is accomplished in minutes.”

Bestow is actively expanding broker, agent, and fintech alliances, building on a banner year of more than 800 percent year-over-year sales growth. Agents or partners seeking to provide their clients with a truly digital life insurance experience will collaborate with the Bestow team to consider their offering, delivery, and commission needs.

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