AI-powered personalization supports energy transition to zero carbon and mass electrification

Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as electric vehicles. Through new utilization of applied artificial intelligence (AI) for customer data, energy retailers, together with Bidgely, are creating new opportunities to tailor services to each individual customer through personalized energy profiles. Personalization not only creates loyalty, reduces cost-to-serve and generates new revenue but also unlocks a deep understanding of personal consumption to enable carbon neutrality – all while ensuring GDPR compliance with customers.

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“In an energy landscape where it will likely be cheaper for consumers in Europe to generate and store their own electricity within just three years, Bidgely works closely with energy retailer customers to be sure they remain at the forefront of the energy transition and not left behind. Personalizing customer experiences will not only benefit energy customers but also generate business and environmental value through higher customer retention, new revenue creation, better energy awareness and a faster path to zero carbon,” said Jean-François Segalotto, associate research director, IDC Energy Insights.

IDC found in Europe that only about 20 percent of consumers think their energy retailer knows their needs and preferences; less than 30 percent receive a personalized experience; and only 10 percent of customers globally are satisfied with the amount, relevance and timeliness of the information they receive. To address these perceptions, Slovakia’s leading utility, Východoslovenská energetika a.s. (VSE), has engaged Bidgely to layer on personalization to their modern approach to customer relationship-building and for soft-selling highly-targeted energy efficient products and services. Another Bidgely customer in Spain has quickly integrated AI-powered personalized experiences into their existing digital communication channels using the Bidgely application programming interface (API).

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“Given the highly competitive market, many energy retailers in Europe have embraced the digital realm with digital-first brand strategies to remain top-of-mind with customers,” commented Bidgely CEO Abhay Gupta. “We bring new options for customers to integrate our AI-powered personalization tools right into their own applications and customer communication channels through our API. Whether the requirement is to enhance customer engagement through existing communication channels (mobile app, web portal, emails, SMS) or to improve cost-to-serve with plug-ins to internal applications (CRM, Call Center applications), our API solution is making it easy and cost effective to harness AI benefits rapidly.”

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