Checkpoint Systems, a global leader in retail technology solutions recently partnered with JCPenney on its reimagined Brand-Defining Store in Hurst, Texas, that delivers an improved customer experience to shoppers. The new Styling Rooms at the Hurst store are equipped with Checkpoint’s InterACT Fitting Room solution and JCPenney Style @ Your Service technology.

Checkpoint’s InterACT Fitting Room solution provides an interactive in-store experience to customers requiring assistance.  The solution allows customers the ability to receive help with different sizes or colors without leaving the fitting room. Checkpoint’s InterACT Fitting Room solution includes interactive screens that enable access to detailed product information, product recommendations and seamless communications with styling assistants all of which enhance the customer shopping experience. Early customer response has been positive.

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“Delivering an engaging experience for our customers is one of our key tenets,” said Diane Padgett, JCPenney Director of IT.  “Leveraging Checkpoint technology in our Styling Rooms is one of the many ways we accomplish this on a daily basis.”

“Checkpoint’s focus is on improving the customer experience for shoppers,” said Alan Tamny, Sr. National Account Manager for Checkpoint Systems.  “We are very excited to be partnering with JCPenney as they kick off their transformation.  The new store is remarkable in every way, and we are happy to contribute and showcase Penney’s to their customers.”

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JCPenney launched its new store concept in November 2019, placing the customer at the center of their business.  The store is built around extensive customer research and showcases the comprehensive foundational and transformational changes that JCPenney is implementing as part of a holistic plan to rebuild and renew the customer experience.

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