ClickFox, Inc., the leader and innovator of the global Journey Analytics market, announced today the closing of new investment led by Arrowroot Capital, a growth equity firm based in Santa Monica focused on investments in Business-to-Business software companies.

Arrowroot joins the Journey Science movement and shares in the ClickFox vision: that everything should be connected into a Journey to tell the stories hidden in the data. With unique expertise in diverse data sources, and adoption by some of the most advanced and innovative companies, ClickFox positioned itself to deliver the most intelligent dataset for analytic purposes. Arrowroot witnessed first-hand the impact ClickFox Journey Analytics technology has delivered across Global Financial Services, Utilities, Insurance, Retail, and Telecom clients.

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“ClickFox has delivered the first true Journey Analytics product, that we have seen, with a global impact through the lens of the consumer,” said Matthew Safaii, Arrowroot Capital’s Founder and Managing Partner.  “What better way to understand the positives and negatives across a business than through the Journeys that lead to those results?”

“Arrowroot demonstrated the same care and passion as all of us at ClickFox by personally interviewing ClickFox clients one by one, proving that they will be a great partner to our clients and to ClickFox,” said Marco Pacelli, ClickFox CEO. “They invested the time to learn from our clients and share in our vision. Seldom do we see this dedication by investors in the technology world. ClickFox could not ask for a better partner.”

Through partnership with Arrowroot, ClickFox plans to further scale across additional vertical markets and to productize additional business use cases, making Journey Analytics a global standard in illuminating the true value in data.

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