The Acquisition Helps Broaden Consumer51’s Technology and Seo Offerings While Providing Xynergy Clients with Additional Hubspot-Based Inbound Marketing and User-Experience Design Expertise

Consumer51, an international consumer-experience company with operations in Pennsylvania, Indiana, and New Mexico, announced that the firm had acquired New Mexico’s top app development and digital marketing company Xynergy Inc.

“We are delighted to have the talented employees of Xynergy join Consumer51 and are committed to New Mexico as a hub for our operations. We plan to expand in the state, creating new jobs and additional revenue for the state,” says Arijit Banerjee, CEO of Consumer51. “Jennifer Martin, former owner of Xynergy, will continue to lead operations in New Mexico and will take on an important role at Consumer51 as our new COO, managing operations for the entire company around the country.”

Xynergy will continue to operate under its well-known trade name and clients can now expect to have access to deep user research and user-experience design skills, as well as a broader range of services that include managed printing, Hubspot marketing automation and managed infrastructure.

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“Our client relationships are paramount to us,” says Martin. “Our New Mexico clients will see no change in the excellent service we provide them, except now we will have even more capabilities to help them grow their own businesses.”

Founded by Martin in 1994, Xynergy provides world-class web design, online marketing services, and website management for a wide range of industries, non-profits, and state and local government agencies. Xynergy has won numerous awards both locally and nationally and has consistently been named among the top web development firms in New Mexico.

The acquisition now provides Consumer51 with additional capabilities in app development, SEO, and web development using Expression Engine and Magento systems. Martin’s experience as a pioneer in marketing technology, and one of the first and few women to found and manage a digital marketing company expands options for Consumer51’s clients. The combined capabilities of Consumer51 and Xynergy are rare in the industry.

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