The Partnership Ignites Enterprises in EMEA to Embrace a New Normal by Augmenting Their Workforce with Intelligent Virtual Assistants

Conversica, Inc., the leader in Intelligent Virtual Assistants (IVA) helping organizations attract, acquire and grow customers at scale, announced today it has signed a strategic European reseller partnership with Brussels-based LeadFabric. A pioneer in the MarTech field, LeadFabric will enable enterprise-level European organizations across manufacturing, finance and technology to embrace a new normal by augmenting their workforce with Intelligent Virtual Assistants from Conversica.

Conversica and LeadFabric’s relationship dates back to early 2018, when the two companies began collaborating through a referral partnership in joint marketing activities for European prospects. Now, as a key European reseller partner for Conversica, LeadFabric continues to deliver new and innovative MarTech solutions to the European market. Businesses from a range of industries will benefit from an array of Intelligent Virtual Assistants that use sophisticated artificial intelligence (AI) to augment Marketing, Sales, Customer Success, and Finance teams in large organizations to accelerate revenue across the customer lifecycle while improving operational efficiency.

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Conversica’s Intelligent Virtual Assistants deliver a personalised human touch at scale engaging prospects and customers in authentic conversations over email or SMS to surface sales-ready leads that have a higher probability to convert into pipeline. In a changing world where B2B buyers are raising the bar regarding their prospect and customer experience expectations, Conversica AI Assistants can communicate in multiple languages and have the unique ability to switch between languages which is critical in the European market. Now more than ever, organizations are being asked to do more with less; Intelligent Virtual Assistants help organizations to support their teams by further maximizing every prospect and client engagement.

Conversica is already helping businesses across Europe to engage with high volumes of leads for example: Purple, which provides enterprise WiFi, analytics, engagement and navigation solutions, to convert more leads and deliver exceptional customer service; as well as NewVoiceMedia, now Vonage, which creates tailored cloud contact centre software for businesses, to aid in its mission to increase conversation rates and generate sales.

“LeadFabric has been a pioneer in the MarTech field in the European market for over a decade now, and they truly understand the value of how cutting edge technology such as Conversica AI Assistants can help businesses across Europe,” said Amelia Farber, Director of Global Partnerships at Conversica. “They’re a premier reseller in Europe and we’re thrilled to expand our partnership with them to enable European enterprises to augment their teams’ capacity, productivity and performance by adding an Intelligent Virtual Assistant to their workforce. Even in uncertain times, new innovations give us and our partners hope for recovery and further development.”

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Koen De Witte, Founder of LeadFabric, said, “Marketing Technology has earned its place in every B2B organisation. However, the success of digital marketing has resulted in an overload of point solutions. Many of which promise value exploiting the hype surrounding new trends like AI, but often fail to deliver. Conversica is different. They have built a true and stable AI offering that delivers proven value. This was clear from the moment we started working with Conversica in early 2018. Through this expanded partnership with Conversica, LeadFabric can now provide a new and innovative AI solution to the European marketplace, a region Conversica is committed to serving and growing. This is especially compelling in today’s economic climate because Conversica’s Intelligent Virtual Assistants enable companies to optimise the cost of Sales, Marketing, and Success. We’re incredibly excited about working together to bring their innovative marketing and technology solutions to the European B2B marketplace.”

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