CTT Portugal Post, Portugal’s Postal Operator, Selects Sprinklr to Accelerate its Digital Customer Experience Strategy

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The national postal service and leading logistics operator of Portugal is partnering with Sprinklr to modernize its digital customer service capabilities while automating manual processes with AI

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that CTT Portugal Post – a Portuguese company which operates as both the national postal service of Portugal and a commercial group with subsidiaries operating in banking, e-commerce, logistics and other services – is using Sprinklr’s AI capabilities to deliver digital customer experiences while increasing team collaboration and productivity.

Founded in 1520 and holding the honor as the oldest Portuguese company still in operation, CTT has a long history of reinventing itself for the modern customer. Looking for a strategic way to improve digital services during the COVID-19 pandemic, CTT turned to Sprinklr for support. CTT is leveraging Sprinklr Modern Sales & EngagementModern Research and Modern Care for the following use cases:

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● Improve Digital Customer Service: Sprinklr’s AI capabilities will help CTT route emails and calls to efficient modern channels and serve customers faster on the channel they prefer.

● Enable Consistent and Efficient Communication: With social engagement, listening, and customer care on one Sprinklr platform, CTT can communicate more efficiently with a complete customer view.

● Increase Employee Productivity: CTT’s digital, customer service, HR, and sales teams can collaborate on one Sprinklr platform – enabling teams to share insights and increase productivity.

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Sprinklr is the world’s leading Customer Experience Management (CXM) platform. We help organizations listen to customers, learn from them, and show them love across digital channels. Headquartered in New York City with 2,000+ employees globally, Sprinklr works with the world’s most valuable companies including L’Oréal, McDonald’s, Microsoft, and more than 50% of the Fortune 100.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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