Optimizely, leading provider of digital experience platform solutions, announced its Digital Experience Platform (DXP) offering was selected by leading kitchenware brand Cuisinart to support its digital transformation.

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“It’s heavily data-driven, with over a dozen complex integrations”

To ensure a fast, successful transition to online selling, Cuisinart saw the need for a robust digital platform capable of addressing evolving business needs and customer expectations. Built by digital agency Whereoware, the new Optimizely website advances Cuisinart’s long-term goals for digital transformation, customer journey optimization and direct-to-consumer sales.

Optimizely’s DXP, with powerful commerce personalization capabilities and rich integration possibilities, enabled Cuisinart to build an award-winning ecommerce site and deliver highly personalized digital experiences. The company fully deployed a direct-to-consumer (DTC) ecommerce channel that meets modern standards and consumer expectations, while maintaining relationships with retail partners.

“We’re pleased to help our Platinum Partner Whereoware and its long-time client, Cuisinart, deliver excellent customer experiences supporting Cuisinart’s digital transformation journey,” said Justin Anovick, Chief Product Officer of Optimizely. “Our expertise in providing digital experiences will help Cuisinart unlock its potential and continue its long-standing history of meeting customer expectations.”

Optimizely’s DXP solution has proven to be effective in simplifying Cuisinart’s digital transformation journey, allowing the company to re-platform its website in record time.

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“It’s heavily data-driven, with over a dozen complex integrations,” said Mary Rodgers, Director of Marketing Communications at Cuisinart. “And Whereoware successfully completed the project in just six months.”

Cuisinart’s new website is designed to ensure a smooth user experience on any device, and with Optimizely’s DXP, provides marketers full control of their product data and SEO. This enabled Cuisinart to deliver seamless, sophisticated online shopping experiences that led to them winning a Gold MarCom Award in the Digital Media – Website category.