In the battle to unite experience data and marketing data in one system, CustomerGauge’s latest integration offering is a massive leap forward thanks to easy two-way integration with Hubspot

CustomerGauge, creator of the Account Experience category maximizing retention and growth for B2B companies, announced its advanced integration to HubSpot Marketing & CRM System. The two-way integration is designed to help organizations measure, analyze, and act on feedback throughout the customer journey—including marketing owned activities like email engagement, event sign-up or attendance, form-fills, and many other marketing activities.

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Today, it’s often the case that marketing interactions are isolated from the view of account management teams who are responsible for customer experience and retention. With this new integration, organizations can break down those silos, expand their customer engagement view to include marketing owned journey points, while empowering their account managers to get a full view of their customer interactions (or lack of) across all channels.

This integration works for both HubSpot Marketing and HubSpot CRM (that has HubSpot Marketing enabled) allowing marketers to use their already defined lists in HubSpot to survey customers in real-time. In addition, the survey feedback information pushed from CustomerGauge back into HubSpot can be used to activate promoters as part of existing customer outreach campaigns for reviews and referrals.

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Teams now have the power to:

• Follow a guided process to setup a tailored integration best suited for their needs
• Leverage existing HubSpot contact lists to send survey invitations via CustomerGauge and push feedback results back from CustomerGauge into HubSpot for tracking and customer activations
• Benefit from real-time diagnostics for quick troubleshooting of errors and failure retries

“We’re excited to offer our latest two-way integration from Hubspot to all CustomerGauge clients,” says Trishaala Chengappa, VP of Product at CustomerGauge. “This is a massive leap forward in uniting marketing and experience data into one platform and we’re proud that platform is CustomerGauge.”

The CustomerGauge – HubSpot Integration comes as a standard offering with all CustomerGauge systems.

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