New roles will oversee Google technology partnerships, sales, and client solutions across dentsu

dentsu international has appointed two senior leaders to its Global Google Technology practice; Alex Langshur will be the practice lead, with Seth Hammac appointed the practice growth lead. Together, Langshur and Hammac will drive partner relationships, growth opportunities, and integrated marketing and advertising technology solutions for clients.

In his role, Langshur will set the global strategy for how dentsu partners with Google and focus on the expansion of dentsu’s community of Google Marketing Platform (GMP) and Google Cloud Platform (GCP) experts. Langshur assumes this new role following over a decade of leadership as founder and co-CEO of Cardinal Path, a Merkle Company. During his tenure, Langshur grew the company to be one of the largest resellers of Analytics 360 in North America. The web analytics, search optimization, and marketing consulting firm has been a Google partner for over 16 years and is a Google Marketing Platform reseller.

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“As an industry veteran, I’m honored to be appointed the Global Google Technology practice lead. Cardinal Path has a long history as a Google partner, and I’m excited to integrate the proven strategies from Cardinal Path across Merkle and dentsu’s powerful network of brands,” said Langshur. “I’m looking forward to growing this best-in-class team of Google experts who will help drive partnership relationships and solutions.”

Hammac brings to Merkle and dentsu a track record of digital advertising experience across agencies, publishers, startups, and large organizations. He has helped both small and large companies navigate the complex digital landscape and how to take control of their customer data. Prior to joining Merkle, Hammac worked for Deloitte, leading sales, business development, and go-to-market activities for the Google alliance.

“The dentsu and Google partnership brings together the power of Google’s media and technology with the insights and customer expertise of dentsu, enabling us to help clients navigate the digital disruption in today’s marketplace,” said Hammac. “I’m excited to join the Merkle and dentsu teams and to help grow our Google practice globally.”

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Highlights of dentsu’s expanding Google Technology practice include:

• #1 reseller of Analytics 360 in North America
• $5 billion in global media spend
• Google Cloud Certified Partner with specialization in Marketing Analytics
• 270+ Google Marketing Platform certified specialists
• 190+ Google Analytics architects and analysts
• 40+ Google Cloud Platform certified architects
• 105+ Google Cloud experts
• Looker Verified Partner

“Our technology partners play a crucial role in enabling the customer experience across every touchpoint, including marketing, sales, service, and commerce,” said Dave Paulus, EVP, global alliances lead at Merkle/CXM. “We are excited to have Alex and Seth assume these leadership roles – they both bring unmatched experience and leadership to dentsu’s Google practice.”

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