Dialog Direct, an end-to-end marketing and customer engagement solutions provider, is hosting an educational webinar on emerging trends in the print and direct mail industry. Dialog Direct, a Qualfon company, has partnered with print leader Xerox, to co-host the event on Wednesday, March 17 from 1 p.m. to 1:45 p.m. EST.

Dialog Direct, an end-to-end marketing and customer engagement solutions provider, is hosting an educational webinar on emerging trends in the print and direct mail industry. Dialog Direct, a Qualfon company, has partnered with print leader Xerox, to co-host the event on Wednesday, March 17 from 1 p.m. to 1:45 p.m. EST.

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Dialog Direct recognizes the pressure print buyers are feeling on the bottom line. The webinar will provide insight into how innovation and personalization can help cut through clutter, decrease cost and expand businesses beyond commodity print.

Xerox’s Product Life Cycle Manager Moisha Clark and Bob Gojdics Xerox Production High end Specialist will present alongside Dialog Direct’s SVP of Sales Chris York to discuss the evolution of print and direct mail. Topics for discussion will include personalization with variable content, strategies needed to optimize direct mail ROI, improvements of Ink IQ technology and innovation with Inkjet printers.

“It’s vital for us to continue learning as the industry changes,” said Chris. “There’s still this misconception that inkjet does not compare to offset. It’s very hard to see the difference. Inkjet provides very creative, quality pieces that are offered at a lower price than traditional offset.”

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The last 15 minutes of the webinar will be dedicated to answering questions. Questions can be submitted at any time during the event.

“We have a responsibility to raise awareness for these technological advancements,” Chris said. “Offset allows limited variability, while inkjet has high variability for higher response and conversion rates on direct mail pieces. The increase in response rates is undeniable when variable data (images and text) is specified for each recipient. At Dialog Direct, it’s not just about the data you have, but how we can help you utilize this to maximize returns.”