Medallia, Inc., the global leader in experience management, announced that Japan-based system integrator, Dirbato, has joined its Partner Program.

With a strong customer experience and retail focus, Dirbato will work alongside Medallia’s team to augment its sales and service offering in Japan from customer experience advisory services to implementation for organisations across the country.

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Manabu Oura, Head of Japan at Medallia said: “We recognise the continued value our strategic partners bring to Medallia, and we welcome Dirbato to our program and look forward to working alongside them.”

Shin Aoki, partner at Dirbato, added: “As customer and employee experience gains greater traction in Japan, we are delighted to be partnering with Medallia, the global experience management leader.”

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“Dirbato is a leading systems integrator with a team of highly experienced consultants,” said Irence Wee, head of channels and alliances for Medallia in Asia Pacific. “We are delighted to welcome them as a Medallia partner in Japan and look forward to working closely to drive experience management programs for organisations throughout the country.”

In October Medallia announced it had extended its partnership with Japan’s SoftBank Corp as the telecommunications company continues to improve the customer experience for its more than 46 million mobile subscribers.

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