Emplifi, the leading unified customer experience platform, today announced the appointment of Todd McCaslin as Chief Technology Officer reporting directly to Emplifi CEO Mark Zablan. McCaslin will lead global technology development and engineering teams responsible for building Emplifi’s products and platforms, as well as oversee the company’s internal technology infrastructure.

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“Emplifi has created a first-of-its-kind offering, bringing together an amazing suite of CX solutions so that brands can deliver truly seamless customer journeys. I am thrilled to be part of an organization bringing such innovative technology to market”

Todd will play an integral role in maintaining and accelerating Emplifi’s leadership position as a top CX platform by driving innovation and ensuring all SaaS offerings seamlessly integrate to provide a unified marketing, commerce, and customer care solution powered by artificial intelligence.

“We are thrilled to welcome Todd to the executive team. Todd’s visionary mindset, combined with our suite of innovative solutions, will lead our continued investments in tech and further solidify our commitment to creating a world-leading CX platform for customer-focused brands across all industries. He is arriving at the optimal time in the evolution of our business,” said Emplifi CEO Mark Zablan.

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Prior to joining Emplifi, McCaslin spent the last two years as Chief Technology Officer for Selligent Marketing Cloud, leading the company’s engineering, product enablement, product marketing, product management and IT/MIS teams. During his seven year tenure at Selligent, McCaslin also served as Chief Product Officer and the executive leader of the company’s global Solutions Consulting organization. He comes to Emplifi with more than two and a half decades of experience in the software industry, holding technology leadership roles at organizations like Oracle and DigitasLBi.

“Emplifi has created a first-of-its-kind offering, bringing together an amazing suite of CX solutions so that brands can deliver truly seamless customer journeys. I am thrilled to be part of an organization bringing such innovative technology to market,” said Todd McCaslin, CTO, Emplifi. “From its world class social marketing and customer care tools to its unique social commerce and live shopping capabilities, Emplifi’s technology is above and beyond anything else in the customer experience space.”

McCaslin’s appointment as CTO follows Emplifi’s recent acquisition of Go Instore, a live commerce platform that allows brands to connect with online shoppers via an immersive HD video experience.

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