The French consulting firm has selected GetFeedback as its agile CX solution to help drive customer-centricity in a time of rapid digital transformation

Momentive (formerly SurveyMonkey), a leader in agile experience management, announced that Equancy, a consulting firm based in Paris, has chosen GetFeedback by Momentive as its customer experience solution of choice. Equancy is using GetFeedback to champion the voice of the customer as it implements new digital tactics for clients. The solution will provide the consulting firm with a 360° view of the customer to better understand and identify the key drivers in customer satisfaction. These insights are vital as companies learn to adapt their offerings and services in line with changing preferences and needs. Equancy joins other agencies, including Accenture and Kin + Carta, in leveraging GetFeedback to help clients listen, understand, and act on customer insights.

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“Digital acceleration has become the main priority for a range of very different organizations, especially since the pandemic led them to address their digital visitors in a different way,” said Julien Bonny, director of marketing performance at Equancy. “GetFeedback will help us capture visitors’ insights on a more proactive basis and better prioritize the digital roadmap we advise to the large organizations we support. GetFeedback can be deployed on a website in just a few days; this means Equancy can be more agile in validating assumptions about visitors and testing new CX improvements.

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